By Invitation
Insights into the Gold & Bullion market
Over the past two years, gold prices have been underpinned by strong physical demand from China and central banks. However, investor flow, and specifically retail-focused ETF building, resident- its easing cycle on September 18, the Fed projected 50 basis points of rate reduction by year's end and a full percentage point of decreases the following year.
During times of global instability and low interest rates, gold is typically favoured as an
investment. The U.S. presidential election on November 5th may possibly lead to a further
increase in gold prices, as investors may seek safe-haven assets due to possible volatility in
the markets.
Global Factors Impacting the Gold Rally
Gold has been the best-performing asset class in 2024, rising around 30% in international
markets and 22% in domestic markets with prices surpassing the $2700/oz (~ Rs 76400)
mark. The global central banks’ ongoing gold purchases, the US Federal Reserve’s rate cuts,
the geopolitical unpredictability of the world’s markets, the slowdown in the Chinese
economy, and the recent monetary stimulus measures taken by the Chinese central banks
are all responsible for the strong performance.
1) Central Bank Buying
This year’s central bank gold demand is probably being influenced by the gold price
increase, but the long-term pattern of net purchasing is still in place. Total gold holdings
added by central banks around the world from January to July is around 520 tonnes. Turkey,
India and Poland have been the top buyers, while the Philippines and Thailand are the net
sellers.

2) FED rate cut cycle
Even if inflation is still high, gold is still in a favourable position as the Federal Reserve
cuts interest rates to support a contracting labour market. After a 50-bps rate cut and a
warning that rates may drop to 3% by 2026. It’s evident that the Fed is relaxing, which is
good news for yellow metal. With central banks all over the globe starting to lower
interest rates, gold is still the primary hedge against currency devaluation on a
worldwide scale.

3) Gold CFTC positioning
Due to the ongoing rate-cut cycle by the Federal Reserve, geopolitical worries in the Middle
East, and expectations of increased festival demand in India, investors are still building long
positions in gold. U.S. traders have lately entered the speculative phase headed by China,
with futures long holdings at a nearly four-year high (315,000 contracts), producing a
market that is mostly unaffected by normal drivers.

4) ETF Holdings
Four months in a row, there have been inflows into global gold ETFs: all regions had positive
flows, with Western funds leading the way. The y-t-d losses for global gold ETFs further
decreased to $1bn as a result of nonstop inflows between May and August. Additionally, the
2024 holdings reduction has been reduced to 44t. In the meantime, during the first eight
months of 2024, the total AUM increased by 20%. Asia has seen the most inflows this year
($3.5 billion), while the leading outflows are from North America (-$1.5 billion) and Europe
(-$3.4 billion)

5) Dollar index
The Dollar Index has slipped below the highly crucial psychological milestone of the 100
mark as the US Dollar’s role as the major global reserve currency is being threatened. The
combination of better risk sentiment and lowered Fed rate expectations is fundamentally
unfavourable. Since gold doesn’t generate interest, cuts in interest rates contribute to a
declining value of the US dollar, which in turn makes the non-yielding metal more appealing.
The dollar index’s negative relationship with gold keeps the yellow metal maintained at high
levels.

6) Gold Silver ratio
The gold-silver ratio dropped to its lowest levels since July during the last week of
September, when gold started to approach $2700 and silver momentarily overtook a 10-
year high of over $33. At this point, the gold-to-silver ratio is 84 to 1. The beginning of a
silver rally that would see white metal surpass its more costly counterpart would be
confirmed by a sustained decline in the gold-silver ratio.

Domestic Factors Supporting Gold
1) RBI Gold reserves
The Reserve Bank of India’s appetite for gold remains high, as indicated by its recent
acquisitions. Over the first eight months of the year, the RBI has acquired a total of 50
tonnes of gold, with acquisitions in each month. Up from 7.5% a year ago, the RBI’s gold
reserves have now reached a record 853.6 tonnes or 9% of its total foreign reserves.

2) India Gold Imports
The Union Budget’s announcement of the reduction in import duties and the modifications
to the long-term capital gains for gold ETFs has contributed to the rise in gold imports into
India. Between January and August, gold imports increased by 30% year over year to almost
485 tons, valued at US$32 billion.

3) Gold ETF Holdings
Investor interest in Indian gold ETF has surged since the end of July. According to AMFI data,
net inflows into Indian gold ETFs have reached Rs 61 billion (~$735 million) thus far in 2024,
a considerable rise of over Rs 15 billion during the same period in the previous year.
Together, these funds have added 9.5tn of gold this year, increasing their total holdings to
51.8tn, a 29% year-over-year rise.

4) Gold Premium/Discount
The gap between domestic and international gold prices has narrowed as a result of rising
global prices and increased supply from increased imports. Domestic gold prices have been
trading either at a modest discount to or in line with international prices in recent weeks,
despite the normalizing but still robust demand.

Diwali Outlook
Overall, with continued global economic uncertainty, gold is expected to retain its appeal
as a hedge against inflation and market volatility. Investors may adopt a “buy on dips”
strategy as the metal is likely to see periodic fluctuations, but the long-term outlook
remains bullish through for next 5-6 months and prices are expected to touch $3000 (~Rs
84000).
Having said that, currently gold prices are in the overbought zone, so we might see a
consolidation phase and a retracement with support at $2575 (~Rs 73000) and resistance
being the next psychological level of $2750 (~Rs 78000) in the next one month.
By Invitation
Mangalsutra Revival 2025–26: How India’s wedding boom is powering a new era of cultural jewellery
by Viraj Thadeshwar-CEO, Shringar House of Mangalsutra Ltd
A Historic Wedding Season Driving Jewellery Demand
India is entering one of the most robust wedding seasons in recent years, with a record number of auspicious dates and full-scale celebrations making a strong comeback. This renewed vibrancy is expected to fuel significant demand for bridal jewellery across the country.
Weddings continue to remain the single-largest consumption driver for gold and diamond jewellery in India, and 2025–26 is poised to be no different. Retailers are already reporting heightened customer interest and increased pre-bookings for bridal collections, signalling bullish sentiment for the months ahead.


The Mangalsutra: A Timeless Symbol Strengthened by Tradition
At the core of this surge lies the most meaningful and culturally significant ornament in Hindu marriage — the mangalsutra.
More than a piece of jewellery, it is a sacred symbol of marital commitment, emotional connection, and lifelong partnership.
For generations, the mangalsutra has been considered non-negotiable in a bride’s trousseau. Even as tastes evolve, this deep-rooted sentiment remains unchanged. Every bride, regardless of region or style preference, views the mangalsutra as the ultimate expression of tradition and identity.


Renewed Traction as Weddings Return to Full Scale
With weddings regaining their pre-pandemic scale, the mangalsutra category is witnessing a strong revival. Retailers across India are expecting double-digit growth this season, driven by cultural significance, modern design innovation, and the desire for multiple variations of this essential ornament.
At Shringar House of Mangalsutra Ltd, this trend is even more pronounced. The brand is witnessing record retailer inquiries nationwide, indicating a clear shift toward curated mangalsutra assortments.

Modern Brides Want More Than One Mangalsutra
A key evolution shaping demand is the changing mindset of young brides. Today’s bride is both rooted in tradition and expressive in personal style, balancing heritage with contemporary fashion sensibilities.
Brides are increasingly purchasing three distinct types of mangalsutras:
- Traditional / Heavy Pieces — for rituals and wedding ceremonies
- Lightweight Daily-Wear Designs — prioritising comfort and practicality
- Occasion-Wear / Diamond Mangalsutras — designed to complement modern outfits
Versatility has become a major purchasing driver, with brides seeking jewellery suitable for both ethnic and western wear. Personal identity and styling preferences now play a stronger role in design decisions, making multi-category buying behaviour a significant growth contributor.

The Rise of Lightweight & Diamond-Styled Mangalsutras
Design trends are evolving rapidly, with rising demand for:
Lightweight, Minimalist Mangalsutras
Perfect for daily wear, these designs deliver elegance without heaviness. They are especially popular among working women and younger brides who prioritise comfort, versatility, and subtle sophistication.
Diamond-Studded Mangalsutras
This segment has emerged as the fastest-growing category. With refined brilliance and contemporary appeal, diamond mangalsutras are becoming a trousseau essential for fashion-conscious brides.
At Shringar, the design philosophy focuses on preserving the emotional essence of the mangalsutra while integrating global aesthetics, fine craftsmanship, and modern versatility.
A Powerful Moment for the Mangalsutra Category
As India embraces full-scale weddings supported by strong consumer sentiment, the mangalsutra stands at the centre of this resurgence — not merely as jewellery, but as a living cultural legacy growing stronger with every generation.
The upcoming season presents a tremendous opportunity for both retailers and manufacturers. For Shringar House of Mangalsutra Ltd, it marks a moment to celebrate heritage, drive design innovation, and strengthen its commitment to serving the emotional and cultural heartbeat of Indian weddings.
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