De Beers Group hosted Manifestival 2026 in Mumbai, an experiential event to launch its new Intention Pendant and strengthen its ‘Love from Universe’ campaign. The event successfully reframed natural diamonds, moving them beyond traditional aesthetics and occasion-based gifting to become symbols of personal purpose, emotional clarity, and mindful consumerism.

Anchoring the New Narrative: The Intention Pendant, a collection designed around themes of personal expression and intention-setting, was the focal point of the immersive evening. It represents a conscious consumer shift, aligning the enduring nature of diamonds with modern rituals like manifestation and vision boarding for the coming year.

An Experiential Journey: The festival transformed the concept of manifestation into tangible spaces. Guests, including Bollywood actor Diana Penty, Raashi Khanna, and lifestyle creators, explored themed installations dedicated to affirmations—from wishing for better health to inviting more joy. A ‘Manifest Station’ corner provided space for women to pen down their heartfelt desires.

Connecting with Emotion: Mindfulness speaker Raageshwari Loomba stated, “Jewellery is no longer just a product—it’s a tool for self-upliftment.” Poet Priya Malik further enriched the narrative with a spoken-word performance, describing the Intention Pendant as a message from the universe when worn close to the heart, reminding one of self-worth and nurtured dreams.

“Diamonds have always held a special place in my heart. I grew up watching my mother wear them with such grace, and I still remember receiving my first diamond at 15 — a moment that shaped my love for these timeless stones. While every design we create is meaningful to me, the Compass of Light Intention Pendant is my personal favourite. It represents clarity, direction and the quiet strength diamonds have always symbolised in my life.”- Federica Imperiali, Global Head, Trade Marketing, De Beers Group

Campaign Rollout: Manifestival 2026 supports the national expansion of De Beers’ ‘Love from Universe’ campaign, which features celebrities collaborating with the brand. These celebs include Shreya Dhanwanthary, Tamannah Bhatia and Sania Mirza. This 360- degree initiative has been ably taken ahead through partnerships with Indian Natural Diamond Retailer Alliance (INDRA).

By blending the cosmic energy of a natural diamond with the current cultural trend of setting personal intentions, De Beers has successfully positioned the Intention Pendant as a daily talisman for a new generation of purpose-driven consumers.