National News
Maharashtra’s legacy brand Waman Hari Pethe Jewellers receives IAGES accreditation
The Indian Association for Gold Excellence and Standards (IAGES), a Self-Regulatory Organisation (SRO) established by and for the Indian gold industry, has officially accredited one of Maharashtra’s oldest and legacy jewellery brand Waman Hari Pethe Jewellers (WHP) with its authorised certification.
“Our mission with the IAGES accreditation is to align our local businesses with global standards while addressing the unique needs of the Indian market with a framework that benefits the consumer, retailer and the gold industry at large. We are delighted to welcome Waman Hari Pethe Jewellers to the IAGES network, whose long-standing reputation of over 100 years and their integrity reflect the values we strive to uphold. This association is yet another step towards bringing greater transparency and reliability to our gold industry,” said Kaushlendra Sinha, CEO of IAGES.
The IAGES accreditation framework covers the entire gold value chain, which includes Refining, Bullion trading, Manufacturing, Assaying and Hallmarking to Retailing and even Digital Gold Selling.
As an IAGES value chain partner, WHP can enjoy several benefits such as an established market leadership, a competitive edge over non-IAGES accredited contemporaries, loyalty of both old and new consumers and deeper investor relations. For consumers, an IAGES-certified retailer means they can shop with total confidence knowing their retailer has sourced and processed the gold ethically and responsibly.
Waman Hari Pethe Jewellers has been a symbol of tradition, craftsmanship and customer care since 1909. An IAGES accreditation helps the brand to further expand its market presence and establish its authenticity among the younger, more informed consumers.
Aditya Pethe, Founder and Director, Waman Hari Pethe Jewellers added, “I’m honoured to be a part of the IAGES effort. We’ve been in the jewellery business for a long time, almost 115 years, but what our industry still definitely lacks today is formalisation. The IAGES accreditation is a very positive step towards process management. Consumers need to be assured that the highest due diligence has been implemented by retailers across the entire supply chain and that is what the IAGES framework promises. I hope more gold businesses join this cause, elevating the ethics and standards of India’s gold sector.”
National News
IAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform
Hosting More than 700 Accredited Outlets Across 200+ cities, the IAGES Directory Serves as a Bridge Between Consumers Seeking Trustworthy Gold Transactions and Accredited businesses
The Accredited Partner Directory launched by the Indian Association for Gold Excellence and Standards (IAGES) in November, 2025 has gained significant momentum among consumers and gold businesses since its inception. This one-stop digital platform now hosts a growing network of over 700 IAGES partner outlets across 200 cities, allowing consumers to find verified, trusted jewellers nearest to them before they step out to buy or exchange gold.
An IAGES verified business follows a stringent code of conduct that mandates accountability, responsibility and ethical conduct across its entire value chain. IAGES’ Accredited Partner Directory offers consumers trust, confidence and peace of mind, allowing them to explore and choose these verified, third-party assessed gold jewellers nearest to them either by brand name, location, or category.
The accredited entities appearing in the directory include strong national, regional and city-based large, medium and small retailers. The directory not only includes verified gold jewellers, but also lists gold refiners, bullion traders, manufacturers and assaying and hallmarking centres and digital gold retailers.
Kaushlendra Sinha, CEO, IAGES, said:
“The growing list of partners in the IAGES Accredited Partner Directory reflects the gold industry’s readiness to adopt transparent and compliant business practices, building consumer confidence and trust while slowly formalising the gold ecosystem in India. We invite all gold businesses to come forward and join the movement to transform India’s gold industry, one accreditation at a time!”
IAGES is currently running a consumer awareness campaign – ‘Before you exchange or buy gold #PehlaCheckIAGES’ to spread the word about the importance of buying gold only from a verified, credible retailer. The successful campaign has reached 50 million+ consumers through online and offline mediums, while the IAGES website is seeing massive hits every day as consumers check the directory to verify a gold business.
Sumeet Deoda, Vice President – Marketing and Communication, IAGES said:
“Clearly, the IAGES Accredited Partner Directory has been much anticipated by consumers, gold jewellers and gold business entities alike! We are happy to finally share this growing database with the world even as we continue to work towards our goal of changing the gold-buying mindset in India as the first, crucial step towards formalising the industry,”
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