Kushals, India’s leading fashion jewellery brand celebrated for its diverse range of fashion and silver jewellery, has just dropped a major style announcement! The brand welcomes Bollywood’s powerhouse performer Sanya Malhotra and South Indian sensation Priyanka Mohan as its newest brand ambassadors. 

Known for constantly redefining fashion jewellery for women across India, Kushal’s believe that jewellery should be as dynamic as the women who wear it. Designed for the modern woman who loves to experiment, the collections bring playful versatility to the forefront- made to mix, match, wherever the day takes you. With our “see it, love it, make it yours” philosophy, every Kushal’s piece becomes an invitation to dress joyfully and unapologetically.

The collaboration with Sanya and Priyanka celebrates this energy and freedom. Both icons bring their unique personalities to the brand – Sanya, with her bold, self-made charm and confidence; and Priyanka, with her infectious positivity and effortlessly glamorous vibe. Together, they mirror Kushal’s modern, approachable and fashion-forward essence that encourages women to celebrate themselves through style.

Speaking about the collaboration, Manish Gulechha, Co-founder, Kushals Fashion and Silver Jewellery, said: “Sanya and Priyanka truly embody the spirit of today’s woman- confident, graceful, and rooted in individuality. Their charm and authenticity perfectly mirror what Kushals stands for: celebrating every woman’s individuality through thoughtfully crafted, contemporary jewellery.

And what better way to celebrate this dynamic partnership than with a campaign that’s rewriting the jewellery rulebook? Kushals has launched a series of films that are refreshingly different-fun, quirky, and unlike anything seen before. The campaign is all about the love of jewellery, showing women going to delightfully unexpected lengths to express their passion for it. Each film captures the celebrities in amusing situations, only to reveal later that the reason behind their antics is their love for Kushal’s jewellery.

In the film, Priyanka steals the show at a vibrant South Indian wedding-literally bringing her entire Kushals collection because she just can’t choose what to wear! From antique necklaces to statement earrings, every piece celebrates individuality and the joy of having options, turning the wedding into her own playful jewellery playground.

In the other film, Sanya lights up a buzzing house party, where Kushals zircon jewellery doesn’t just elevate her outfit-it transforms her entire look and personality. She starts striking high fashion poses, exuding confidence, glamour, and playful sophistication, showing just how jewellery can turn any moment into a style statement.

“Fashion jewellery, for me, is all about having fun with style – effortless and always on-trend. That’s why I’m so excited to be associated with Kushals Fashion & Silver Jewellery. I love how every design feels light, easy, and beautifully blends tradition with modern fashion sensibilities. It truly is fashion ki favourite jewellery!” said Sanya Malhotra

These films capture the playful, expressive side of fashion jewellery, showing how Kushals lets women fully embrace their style. Affordable and versatile, each piece is made to be flaunted, not locked away, letting women showcase confidence and individuality. And it’s all about spontaneity-love it, buy it! From stacking earrings to statement necklaces, women can enjoy the thrill of accessorizing freely. Together, the films position Kushals as the ultimate destination for versatile, statement-making fashion jewellery.

“Jewellery is all about expressing style in a way that’s fashionable and modern. At Kushals, every piece highlights craftsmanship, with designs that are lightweight, stylish, and ideal for layering or combining multiple pieces. Each creation is on-trend and easy to wear, making fashion jewellery a fun way to compliment any look. I’m thrilled to be part of a brand that celebrates self-expression and fashion-forward style.” said Priyanka Mohan

With Sanya Malhotra and Priyanka Mohan joining the Kushals family, the brand steps into an exciting new era of style and spontaneity. Fun, fashion-forward, and effortlessly expressive, Kushal’s is where every woman can find her sparkle-be it for a festive soirée or a casual brunch with friends. Kushals plans to expand aggressively, aiming to open 300 stores in the next few years, and has already achieved 40% growth over the past year, reinforcing its position as a leading destination for versatile, statement-making fashion jewellery.