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Natural Diamond Council and Dubai Jewellery Group Host a Successful ‘The   Diamond Dialogue’ in Dubai

Industry leaders come together to discuss opportunities, challenges, and consumer trust in the diamond sector

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Natural Diamond Council (NDC), a global not-for-profit organization collaborating the natural diamond industry and its entire value chain, hosted first-ever edition The Diamond Dialogue in partnership with  Dubai Jewellery Group (DJG). The Diamond Dialogue was a thought-provoking industry roundtable that brought together leading voices from the UAE’s jewellery sector to discuss the evolving landscape of the natural diamond industry.

The session, held in Dubai, brought together key stakeholders, including retailers, industry leaders, and trade experts, for a candid exchange on the current challenges and opportunities shaping the diamond sector. Discussions centered on how the industry can better connect with today’s well-informed yet easily distracted consumer, ensuring that the emotional and enduring value of natural diamonds continues to shine through every interaction.

With the advent of lab-grown diamonds, experts reiterated that knowledge remains the cornerstone of trust and the strength of the diamond community. The dialogue emphasized the importance of clear and transparent communication, helping consumers understand that natural and lab-grown diamonds represent two distinct and parallel markets. Participants collectively agreed that honesty, transparency, and clarity must guide every engagement with consumers.

The session was moderated by Richa Singh, Managing Director – India & Middle East, Natural Diamond Council (NDC), and featured perspectives from Tawhid Abdullah, CEO, Jawhara Jewellery & Chairman, Dubai Jewellery Group; K.P. Abdul Salam, Vice Chairman, Malabar Group; Anuraag Sinha, Managing Director, Liali Jewellery; Chandu Siroya, Owner, Siroya Jewellers; and Amit Dhamani, CEO and Managing Director, Dhamani Group.

Our special guest, Mr. Ahmad Ali Moosa, Director of the Consumer Protection Department at the Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), offered a unique perspective on the importance of building a transparent ecosystem that prioritizes consumer trust and protection.

Commenting on the session, Richa Singh, Managing Director, Natural Diamond Council, “We’ve always envisioned The Diamond Dialogue as an open and honest conversation that leads to real action. Dubai has been the first market to embrace this initiative and to collaborate with us in moving the conversation forward. It’s inspiring to see industry leaders, retailers, and government stakeholders come together with a shared purpose, to strengthen trust, educate consumers, and shape a stronger, more transparent future for natural diamonds.”

Commenting on the session, Tawhid Abdullah, Chairman, Dubai Jewellery Group, “Dubai continues to be a beacon for the global jewellery trade, a place where innovation, integrity, and tradition converge. We are the most established jewellery market in the region and are thrilled to have NDC lead this important conversation. The Diamond Dialogue is an important step toward strengthening our collective voice and ensuring we uphold the highest standards of transparency and consumer confidence in natural diamonds.”

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DiamondBuzz

 De Beers Reimagines The Bridal Market With “Desert Diamonds.”

Brown and Yellow Diamonds Are Being Repositioned As Rare, Emotionally Resonant Alternatives To Traditional Colorless Stones

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On April 13, 2026, De Beers officially expanded its “Desert Diamonds” concept into the bridal sector, introducing a sophisticated palette of lighter, warmer-toned diamonds. This strategic move follows the successful October 2025 launch of the Ombre range, aiming to redefine luxury for modern couples who prioritize authenticity and individuality. The Desert Diamonds bridal launch in the US offers solitaire rings, three-stone rings, diamond bands, and eternity-style pieces, with prices undisclosed.

Strategic Shift & Product Offerings

Historically undervalued, brown and yellow diamonds are being repositioned as rare, emotionally resonant alternatives to traditional colorless stones. The new bridal collection features:

  • A Subtle Palette: Soft sand, warm white, and gentle champagne hues.
  • Classic Formats: Solitaires, three-stone rings, and eternity bands.
  • Designer Collaborations: Over 60 designers, including Kindred Lubeck, have contributed to the line to ensure a diverse, accessible aesthetic.

Cultural & Marketing Impact

The collection leverages significant cultural momentum, bolstered by celebrity endorsements, most notably Bad Bunny, who wore a bespoke Desert Diamond during the 2026 Super Bowl. De Beers is utilizing an integrated marketing campaign to frame these stones as symbols of a couple’s unique journey. By treating “Desert Diamonds” as an industry-wide program, De Beers seeks to reignite global desire for natural diamonds through personal storytelling and modern rarity.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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