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Senco Gold Ltd. clocks record sales of ₹1700+ cr. for October, 56% YoYgrowth

Diwali and Dhanteras festive buying push Senco Gold & Diamonds’ sales to an unprecedented high despite highest-ever gold prices and muted Q2 demand

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Senco Gold & Diamonds, India’s most trusted jewellery house has reported the highest ever retail sales for the month of October in its 85+ year old history! Senco clocked sales of over Rs.1,700 crore for the month backed by robust festive buying for Diwali and Dhanteras, registering a 56% YoY growth over October last year. Gold value for the brand went up by 60% YoY while the value of diamonds grew 32% YoY.

Despite soaring gold prices that went up to a record high of Rs.132,294 per 10 grams on October 31, Senco’s sales grew by both volume (4% in gold, 5% in diamonds and 8% in silver) and value. Senco’s record sales numbers were driven by new design launches, positive customer sentiment and attractive festive offers that drew in a steady stream of customers across its stores pan India as well as its online platforms.

“These record numbers reflect a very positive customer sentiment indicating which way the graph will go in the months to come. We are fully prepared to meet the strong demand in the upcoming wedding season and through Q3 and Q4. Our teams are committed to constantly launching exciting new designs as per customer preference across India. We are rigorously working on ensuring operating leverage, enhanced EBITDA, and improvement in Inventory Management to enhance Return on Capital Employed (ROCE) and Return on Equity (ROE),” said Suvankar Sen, Managing Director & CEO.

For Q1, Q2 and the first month of Q3FY26, Senco’s YoY retail value growth stood at 25%, which included 19% Same Stores Sales Growth (SSSG). The brand launched three new showrooms in October in Itawa, Bikaner and Dehradun, expanding its retail footprint to 185 Senco showrooms in India and 2 in Dubai. In its lifestyle accessory segment, Senco currently has 8 Sennes showrooms.

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India Gold Conference 2026: India Gold Vision: Recycle, Reform & Re-Innovate

The future of India’s gold market, the conference made clear, will depend not merely on how much gold India owns, but on how efficiently that gold can be recycled, monetised and put to productive use.

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The India Gold Conference (IGC) 2026, held in Goa under the theme “India Gold Vision: Recycle, Reform & Re-Innovate,” brought together policymakers, regulators, bullion banks, refiners, exchanges and jewellery-industry leaders to examine how India can build a more efficient, transparent and technology-driven gold ecosystem.

The inaugural session was graced by presence of Guest of Honour  Richa Goel Agarwal, Chief General Manager, SEBI along with   Sachin Jain, Regional CEO – India, World Gold Council , Prithviraj Kothari, National President, IBJA, Rajesh Rokde, Jignesh Shah, Mentor and Coach, IGM, Chairman-GJC,  Samit Guha, MD- & CEO, MMTC-PAMP, Shivanshu Mehta, Head- Bullion and Chief Business Officer- MCX. Representing the organizer Eventell Global Advisory was  Srivatsava Ganapathy, Director & CEO.

The panel sessions at India Gold Conference 2026 covered the key structural and strategic priorities shaping India’s gold market. Some of the sessions were: Making GMS Work, Strengthening Trade with Dubai Bullion Market, Exchange-based Spot Trading in Bullion, Meeting All Our Requirements for Jewellery Demand from Buy-Back of Old Gold Jewellery, Import Substitution Opportunities in Gold Investment Demand, and AI Use Cases in the Bullion Business.

A key focus was the future of the Gold Monetisation Scheme (GMS) and its potential to mobilise India’s large above-ground gold holdings, reduce dependence on imports and help contain the current account deficit (CAD).

Making GMS Work

An expert panel agreed that the GMS needs greater participation from the jewellery trade if it is to achieve meaningful scale. The discussion highlighted the role of RBI, SEBI and industry bodies in shaping the modified GMS and stressed the need to make gold deposits more liquid, transferable and commercially useful.

Among the proposals discussed was the possibility of tokenising GMS holdings, allowing investors greater liquidity and transferability. Converting GMS holdings into Electronic Gold Receipts (EGRs) could also enable gold to be used as collateral for borrowing.

However, taxation remains a significant concern for deposit-taking institutions, with the panel noting that uncertainty around tax treatment continues to act as a deterrent to wider participation.

Technology at the Core

The conference placed strong emphasis on technology as an enabler of gold-market reform. In his keynote, Jignesh Shah, Mentor & Coach, India Gold Metaverse, argued that traceability, transparency and trust must be integrated through technology.

He highlighted blockchain, asset fractionalisation and digital platforms as potential tools to broaden retail participation and create new avenues for gold investment, while also envisioning India as a potential leader in gold-backed financial ecosystems.

GoldSense™ Launched

IGM also unveiled GoldSense™, an AI-powered enterprise solution designed for non-destructive gold verification. The portable karatometer is designed to assess gold to depths of up to 7 mm, using AI-driven analysis without damaging the asset or relying on harmful X-ray radiation.

Priced at Rs 5 lakh per unit, the technology is positioned as a tool for more standardised, connected and data-driven gold evaluation.

Building a Spot Gold Market

Another major discussion centred on exchange-based spot trading in bullion. Industry leaders stressed that a liquid spot market is essential to modernise India’s bullion ecosystem, strengthen price discovery and support the country’s growing digital-gold market.

The panel also called for policy changes, particularly addressing double GST taxation and GST offset mechanisms. Collaboration between IBJA and IGM was cited as part of ongoing efforts to strengthen spot-price discovery.

Recycling Gold to Meet Demand

The conference also examined the potential of old-gold buybacks to meet a greater share of India’s jewellery demand without relying entirely on fresh imports. Gold recycling was positioned as a critical component of India’s long-term strategy to improve supply security and reduce import dependence.

Sessions additionally explored gold leasing, import substitution in investment demand, electronic gold receipts, Dubai bullion-market linkages and AI applications in bullion businesses.

The Bigger Picture

The discussions at IGC 2026 underscored a broader shift in India’s gold policy—from simply managing imports towards building a formal, liquid, technology-enabled and recyclable gold ecosystem.

For the GMS to fulfil its original promise, however, the message from the conference was clear: participation must extend beyond banks to jewellers and consumers, while liquidity, taxation, transferability and technology must be addressed together.

If these structural barriers are resolved, monetising India’s existing gold stock could become an important source of domestic supply, reduce reliance on imports and contribute to a more efficient gold market—and potentially help moderate the country’s CAD.

The future of India’s gold market, the conference made clear, will depend not merely on how much gold India owns, but on how efficiently that gold can be recycled, monetised and put to productive use.

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