National News
Senco Gold & Diamonds introduces a new approach to jewellery selection—one that celebrates individuality through “The Shape of You.”
A design-led innovation that interprets the language of the face to create a more intuitive, confident jewellery experience to frame the unique ‘Shape of You’!
For decades, jewellery has been chosen to complement what a woman wears. Senco Gold & Diamonds now invites women to choose jewellery that complements who they are. Introducing ‘The Shape of You’, an intuitive new styling philosophy and technology-led feature that reimagines how jewellery is discovered, guided by the unique contours of the face.
Developed under the creative and design vision of Joita Sen, Director & Head of Marketing and Design, Senco Gold and Diamonds, The Shape of You marks a significant design evolution for Senco and is the first initiative of its kind in India to use face-shape analysis to guide jewellery styling. Every face tells a story through its unique curves and contours and now, it also guides the jewellery you choose. By interpreting facial structure, proportion and form, the initiative offers women a more confident way to select jewellery that feels instinctive, personal and expressive. It reflects Senco’s understanding that jewellery today is not merely ornament, but an extension of identity and self-expression.
At the core of the experience is an advanced face-scanning and analysis feature, available in-store and on the Senco app. The technology recommends jewellery silhouettes that enhance natural balance from elongated forms that refine softer contours, to fluid curves that soften stronger lines, and statement pieces that bring harmony and presence to every look.
Often, women know when a piece feels right, even if they can’t explain why. The Shape of You gives language to that instinct, turning intuition into confidence. When jewellery is chosen in harmony with both the face and the ensemble, it does more than complete a look, it elevates it. Angular designs add definition to round faces, soft curves balance square faces, teardrops enhance triangular shapes, chandelier earrings complement oblong faces, while oval and heart-shaped faces can carry almost any design. The result is jewellery that aligns effortlessly, allowing women to stand out with quiet assurance.
The curated recommendations span earrings and necklaces across face shapes, offering guidance that feels considered rather than prescriptive. Rather than setting rules, The Shape of You opens possibilities, helping women discover designs that feel inherently right for them.
Speaking about the idea behind the concept, Joita Sen, Director & Head of Marketing and Design, Senco Gold and Diamonds, said, “Design is about understanding before it is about creation. Jewellery should feel right not because it is trendy, but because it reflects who you are. With The Shape of You, we’ve translated instinctive responses to form, interpreting facial structure and proportion into a more confident, intuitive jewellery experience, where design works in harmony with the face and the woman wearing it.
That’s the Senco difference: where design, heritage craftsmanship and insight come together to create jewellery that doesn’t just adorn you, it celebrates you.”
With The Shape of You, Senco Gold & Diamonds moves beyond conventional styling norms, placing the woman, not the trend, at the centre of design. The initiative reflects the brand’s belief that jewellery should work in quiet harmony with the wearer, enhancing confidence without demanding attention.
Backed by 85 years of trust, Senco Gold & Diamonds’ legacy is built on refined karigari, design integrity, and a deep understanding of Indian aesthetics. The Shape of You extends this legacy into a new era, where design intelligence meets personal insight.
The feature is now available across select Senco Gold & Diamonds stores and on the Senco app, offering women a more confident and considered way to choose jewellery.
Source:Senco Gold & Diamonds
National News
P N Gadgil Jewellers Delivers Robust 9M FY26 Performance with Revenue of ₹71,948 Mn, EBITDA Up 105.3% and PAT Growth of 104.5% YoY
Strong festive and wedding-led demand drives robust revenue growth, higher profitability, and improved store-level performance in Q3 and 9M FY26
P N Gadgil Jewellers Limited, one of the most reputed jewellers in the country, boasting around 193 years of excellence in craftsmanship and trusted service in the retail business of gold, silver, and diamond jewellery, announced its unaudited financial results for the quarter and nine months ended 31 st December, 2025.
During the period under review, total revenue excluding the other segment grew by 45.6% YoY (Q3 FY26 vs. Q3 FY25) and by 41.0% YoY (9M FY26 vs. 9M FY25). The following summary presents the revenue breakdown:
• Retail segment is 83.2% of our total sales, continues to lead the way, achieving an impressive Revenue growth of 46.2% an EBITDA margin of 10.1% and a PAT margin of 6.5%.
• For 9M FY26, average revenue per store stands at around Rs. 1,090.1 million, while net profit per store reached Rs. 48.4 million, demonstrating strong efficiency and profitability at the store level.
Operational Financial Highlights
• Product-wise Performance: For nine months ended FY26, the Silver category delivered a strong performance with 96% growth in value and 56% growth in volume, while Diamond sales also improved, recording over 50% rise in volume Y-o-Y, resulting in the stud ratio reaching 8.4%.
• Festive Sales Surge: Festive sales remain a key driver of our success. Dussehra alone delivered the company’s highest-ever single-day festive sales of ₹1,900 Mn increased by 64% Y-o-Y. The company recorded festive season sales of ₹ 6,060 Mn during Diwali, registering a robust 74% growth as compared to the previous year.
• Customer Footfall and Conversion Rate: A 33% increase in footfall, coupled with a strong Conversion rate of 94%, further fuels our growth, reflecting increased Demand, customer engagement and sustained purchasing behaviour at the store level.
• Increased Transaction Count and ATV: As customer engagement continues to rise, there has been a notable uptick in both transaction volumes and average spending per visit. The transaction count grew by 35%, taking the Average Transaction Value (ATV) to Rs. 103.1k.
Commenting on the performance, Dr. Saurabh Gadgil, Chairman & Managing Director, P N Gadgil Jewellers Limited, said, “The quarter witnessed strong momentum, supported by healthy Festive and wedding-led demand. Revenue from operations increased 35.6% YoY to Rs. 33,026 Mn in Q3 FY26, despite gold price volatility. Demand remained broad-based across core markets, led by gold jewellery, new designs and an increasing preference for lightweight and studded jewellery, supported by strong brand recall and customer trust. Profitability improved significantly during the quarter, with PAT rising 98.6% YoY to Rs.1,709 Mn, supported by a favorable product mix, higher contribution from Studded jewellery, along with disciplined cost management, resulted in meaningful margin expansion. Retail continued to be the primary growth driver, complemented by strong growth in e-commerce and steady performance in the franchise segment. The Company continued to execute its expansion strategy with the addition of three new company-owned stores this quarter at Moshi (Pimpri-Chinchwad), Patna (Bihar), and Viman Nagar under the LiteStyle format, taking the Company’s total retail footprint to 66 stores as of December 2025. Going ahead, management remains focused on driving same-store sales growth, maintaining healthy inventory turns, and sustaining profitable growth, supported by continued upcoming festive & wedding led demand.”
source: PNG Jewellers
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