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ACPL Exports enters the domestic D2C silver jewellery market with the launch of TrueSilver

Blending craftsmanship with contemporary design, ACPL Exports’ strategic expansion into modern, everyday silver jewellery

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ACPL Exports, India’s leading silver manufacturing and export house, has announced the launch of TrueSilver, its first direct-to-consumer (D2C) jewellery brand, marking a strategic expansion into the domestic and digital retail space. Built on ACPL’s decades of global manufacturing expertise, TrueSilver brings the company’s craftsmanship and quality standards directly to the Indian consumer through a modern, design-led, and digitally native brand. The brand is aimed at addressing the growing domestic demand for everyday wear silver jewellery category.

Targeted at millennials and Gen Z, the brand focuses on contemporary design, accessible pricing, and certified purity standards. ACPL continues to expand its B2C export presence across key markets, including the US, Europe, the UK, the Middle East, and Australia, with the US accounting for nearly 50% of its export revenue.

TrueSilver launches with close to 900 products for women, men, and children. Over 80% of the collection is designed for women, featuring bracelets, earrings, rings, necklaces, and anklets. Reflecting evolving trends, the range is offered in gold and rose gold finishes alongside silver. TrueSilver’s distinctive strength lies in its extensive personalised jewellery collection for both men and women. All jewellery is BIS hallmarked.

“TrueSilver marks a strategic next phase in our growth, enabling us to take our manufacturing and quality expertise directly to the Indian consumer,” said Sidharth Gupta, Director, ACPL Exports. “We are targeting Rs.100 crore in annual revenue for TrueSilver in the near term and aim to scale the business to ₹250 crore over the next two to three years, supported by an expansion to 100 retail stores. Our focus is on building a trusted, scalable silver jewellery brand backed by strong design, consistent quality, and sustainable practices.”

The launch of TrueSilver is a key pillar of ACPL Exports’ broader strategy to diversify revenue streams and strengthen its domestic presence. The company expects its branded consumer portfolio to contribute 30–40% of overall revenue over time. Sustainability and responsible manufacturing remain central to ACPL’s operations, supported by zero-waste facilities, ethical labour practices, and global quality benchmarks.

TrueSilver will be available through its D2C platform as well as leading marketplaces, including Amazon India and Myntra. Backed by ACPL’s export-grade manufacturing expertise and global quality benchmarks, the brand will offer contemporary design, consistent quality, positioning TrueSilver as a new-age silver brand built for everyday wear.

source: TrueSilver

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Exceptional Platinum Jewelry Designs Win AGTA Spectrum Awards Competition

More than 60 platinum jewellery entries competed for top honours, recognising exceptional craftsmanship, innovative designs and the versatility of platinum across coloured gemstones and pearl jewellery.

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Platinum Guild International (PGI), in partnership with the American Gem Trade Association (AGTA), is pleased to announce the Platinum Honors winners of the 2026 AGTA Spectrum Awards.

More than 60 platinum jewelry entries were submitted to the Platinum Honors category, which recognizes outstanding uses of platinum in colored gemstone and natural or cultured pearl jewelry across multiple categories, from Evening Wear to Engagement Rings. PGI also traditionally presents an award for Best Use of Platinum and Color.

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The AGTA Spectrum Awards competition was held at the Omni Frisco Hotel at the Star in Dallas, where Jenny Luker, President, PGI USA, judged the Platinum Honors category.

“The AGTA Spectrum Awards bring together an extraordinary range of platinum jewelry, and the level of design innovation, technical execution, and artistry is exceptional,” said Luker. “It’s exciting to see so many talented designers exploring the material in different ways, creating intricate, distinctive pieces that showcase the versatility of platinum.”

AGTA CEO John W. Ford Sr. thanked PGI for its sponsorship of the Spectrum Awards and extended his congratulations to the Platinum Honors winners. “Receiving a Platinum Honors distinction from PGI is one of the industry’s highest achievements,” he said. “We were happy to see Platinum so well represented among the AGTA Spectrum entries, which increased by 21% this year.”

Platinum’s potential for design innovation and technical accomplishment was exemplified by several of this year’s AGTA Spectrum Award winners.

The Best of Show award and 1st Place in Classical Wear was awarded to “Can’t Look Away,” a necklace by Lezlie Slavens of Luxe Fine Jewelry and collaborators. The design features a carved Paraiba tourmaline backed in platinum, suspended from a diamond-accented platinum chain and illuminated by a magnet-activated LED light source.

The Art Deco-inspired “Horus Egyptian Revival” bracelet by Joseph Dardashti, in Platinum with Rubies, Sapphires, Emeralds, Diamonds, and Onyx, won 1st Place in the Spectrum Awards’ Evening Wear category and also received a Platinum Honors distinction in the same category.

Jeffrey Bilgore’s Mahenge Spinel and Diamond “Neuvelle Moi et Toi Forever” Platinum ring received the Stuller Color of the Year Award, a new category honoring exceptional interpretations of Stuller’s “Signature Red”, and won 2nd Place in the Spectrum Awards’ Classical category.

The honour of 1st Place in the Bridal category went to Niveet Nagpal of Omi Gems, Inc. for his Platinum ring featuring a 5.32 ct. Paraiba Tourmaline, accented by Tourmaline (1.05 ctw.) and Diamonds (0.69 ctw.).

New entrant Shelby Lichtenstein was awarded 1st Place in Engagement Rings with her Platinum “Something New, Something Blue” ring, featuring a 4.50 ct. blue emerald-cut Zircon accented by Diamonds (0.26 ctw.).

Stacked from 15 images. Method=B (R=3,S=3)

“Because of platinum’s durability, strength, and tensile properties, designers can achieve things that might not be possible with other metals,” said Luker. “Whether it’s intricate micro pavé work or delicate prongs, platinum allows for exceptional precision while ensuring that gemstones remain secure.”

Across all categories of the Spectrum Awards competition, noteworthy platinum jewelry trends included bezel settings in engagement rings, designs that paired platinum with moonstones for a dreamy, elegant white-on-white effect, and brooches for both men and women that incorporated multiple gemstone types in an array of cuts and sizes.

“The level of design this year was incredible,” said Luker. “I was particularly impressed by the innovation and execution. Platinum plays such a wonderful supporting role to gemstones, and that relationship has endured—and will endure—forever.”

AGTA Spectrum – Platinum Guild International (PGI) Platinum Honors

Best Use of Platinum & Color

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Roland Krainz, Krainz Creations – Platinum “Ambrosia” necklace featuring Opals accented by Diamonds, Emeralds, Sapphires, and tsavorite Garnets (140.80 ctw.).

Best Use of Platinum Crown

Ricardo Basta, E. Eichberg, Inc. – Platinum “Everest” ring featuring a 9.70 ct. cushion-cut Tanzanite accented by Diamonds (1.67 ctw.).

Bridal Wear

Jeffrey Bilgore, Jeffrey Bilgore, LLC – Platinum “JuneStones for June Brides” necklace featuring a 27.02 ct. blue-sheen oval Moonstone accented by a 7.95 ct. natural conch Pearl, Alexandrites (3.23 ctw.), and Diamonds (10.36 ctw.).

Business/Day Wear

Gabriel Angulo, Pompos Jewelry Corporation – Platinum stretchable ring with titanium springs featuring a 5.42 ct. natural oval cabochon black Opal accented by Diamonds (5.15 ctw.) and Sapphires (3.28 ctw.).

Classical

Eve Streicker, Original Eve Designs, in collaboration with Rohan Agrawal – Platinum “Zellige” brooch featuring marquise-shaped Aquamarines (8.40 ctw.) accented by Diamonds (0.28 ctw.).

Engagement Rings

Underwood Design Team, Underwood’s Fine Jewelers – Platinum ring featuring a 3.66 ct. cushion-shaped Sapphire accented by Diamonds (1.22 ctw.).

Stacked from 22 images. Method=B (R=8,S=4)

Evening Wear

Joseph Dardashti, Joseph Dardashti, Ltd. – Platinum and 18K yellow gold “Horus Egyptian Revival” bracelet featuring Rubies (5.90 ctw.), blue Sapphires (3.75 ctw.), and Emeralds (0.70 ctw.) accented by Diamonds (6.50 ctw.) and Onyx (0.75 ctw.).

Innovative Design

Cari Goldman, Pieces by Cari, LLC, in collaboration with Alexsey Yarnikh – Platinum “Love Spun” ring featuring marquise crystal Opals (2.24 ctw.) accented by Diamonds (1.0 ctw.).

Men’s Wear

Ricardo Basta, E. Eichberg, Inc. – Platinum “Siren’s Relic” ring featuring a 5.35 ct. emerald-cut Zoisite.

These highlights offer a glimpse of the exceptional work recognized in the 2026 AGTA Spectrum & Cutting Edge Awards. We invite you to explore the complete collection of winning entries at AGTA.org and discover the artistry behind each award.

Many of the winning pieces will be on display during AGTA GemFair Tucson, January 31–February 4, 2027, at the Tucson Convention Center. For AGTA members and the wider trade, it is an opportunity to appreciate the gems and craftsmanship up close, connect with the community behind them and find inspiration for what comes next.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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