International News
ACPL Exports enters the domestic D2C silver jewellery market with the launch of TrueSilver
Blending craftsmanship with contemporary design, ACPL Exports’ strategic expansion into modern, everyday silver jewellery
ACPL Exports, India’s leading silver manufacturing and export house, has announced the launch of TrueSilver, its first direct-to-consumer (D2C) jewellery brand, marking a strategic expansion into the domestic and digital retail space. Built on ACPL’s decades of global manufacturing expertise, TrueSilver brings the company’s craftsmanship and quality standards directly to the Indian consumer through a modern, design-led, and digitally native brand. The brand is aimed at addressing the growing domestic demand for everyday wear silver jewellery category.
Targeted at millennials and Gen Z, the brand focuses on contemporary design, accessible pricing, and certified purity standards. ACPL continues to expand its B2C export presence across key markets, including the US, Europe, the UK, the Middle East, and Australia, with the US accounting for nearly 50% of its export revenue.
TrueSilver launches with close to 900 products for women, men, and children. Over 80% of the collection is designed for women, featuring bracelets, earrings, rings, necklaces, and anklets. Reflecting evolving trends, the range is offered in gold and rose gold finishes alongside silver. TrueSilver’s distinctive strength lies in its extensive personalised jewellery collection for both men and women. All jewellery is BIS hallmarked.
“TrueSilver marks a strategic next phase in our growth, enabling us to take our manufacturing and quality expertise directly to the Indian consumer,” said Sidharth Gupta, Director, ACPL Exports. “We are targeting Rs.100 crore in annual revenue for TrueSilver in the near term and aim to scale the business to ₹250 crore over the next two to three years, supported by an expansion to 100 retail stores. Our focus is on building a trusted, scalable silver jewellery brand backed by strong design, consistent quality, and sustainable practices.”
The launch of TrueSilver is a key pillar of ACPL Exports’ broader strategy to diversify revenue streams and strengthen its domestic presence. The company expects its branded consumer portfolio to contribute 30–40% of overall revenue over time. Sustainability and responsible manufacturing remain central to ACPL’s operations, supported by zero-waste facilities, ethical labour practices, and global quality benchmarks.
TrueSilver will be available through its D2C platform as well as leading marketplaces, including Amazon India and Myntra. Backed by ACPL’s export-grade manufacturing expertise and global quality benchmarks, the brand will offer contemporary design, consistent quality, positioning TrueSilver as a new-age silver brand built for everyday wear.
source: TrueSilver
International News
Gold Prices On Track To Reach $4,900/oz By End 2026 :Goldman Sachs
Goldman’s $4,900/oz Forecast Assumes Central Bank Demand Averages 50 Tonnes Per Month In 2026 and 40 Tonnes Per Month In 2027
Gold prices are on track to reach $4,900 per ounce by the end of 2026, driven by aggressive central bank purchases—led by undisclosed buying from China—and recovering exchange-traded fund (ETF) demand, Goldman Sachs said in a research note.
The bank maintained its bullish base-case target for bullion while warning that positioning in options markets could amplify price volatility in both directions. Central banks accumulated an estimated 44 tonnes of gold in July, well above the pre-2022 monthly average of 17 tonnes, according to Goldman Sachs’ nowcast model. On a three-month seasonally adjusted basis, central bank buying stood at 91 tonnes per month.
China was the primary driver, with Goldman estimating the People’s Bank of China bought 35 tonnes in July—roughly 75% more than official public disclosures indicated.
To account for unreported sovereign purchases, Goldman’s model tracks physical bullion flows through London’s over-the-counter (OTC) market into custodian vaults. The Bank of England’s central bank holdings alone rose by 63 tonnes in July, exceeding outflows from the Federal Reserve Bank of New York.
Price Risks and Volatility
Goldman’s $4,900/oz forecast assumes central bank demand averages 50 tonnes per month in 2026 and 40 tonnes per month in 2027, alongside steady Federal Reserve policy and a rebound in private ETF inflows.
However, analysts noted that elevated demand for gold call options—used by investors to hedge against macroeconomic and geopolitical risks—creates mechanical upside and downside risks:
Bullish Case: Continued strong ETF inflows combined with existing call option positioning could force options dealers to buy underlying metal to hedge short exposure, pushing prices “well above” $4,900.
Bearish Case: If the Federal Reserve resumes interest rate hikes, unwinding hedge positions and triggering ETF outflows, gold could drop to $4,440/oz by end-2026. Goldman noted that ongoing central bank buying would limit further downside.
Goldman expects the Federal Reserve to remain on hold through 2026 as inflation cools, removing a key interest rate headwind for the non-yielding asset.
-
ShowBuzz12 hours agoSilver Trends To Watch At SSI Delhi 2026
-
ShowBuzz8 hours agoSSI 2026 SETS A BIGGER STAGE FOR SILVER
-
ShowBuzz12 hours agoSilver Show Of India- Delhi 3rd Edition Unveiled At Yashobhoomi, Delhi
-
ShowBuzz16 hours agoGJIIF 2026 Sets New Benchmarks As India’s Biggest-Ever Jewellery Trade Show Opens In Chennai
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.