National News
Senco Gold & Diamonds introduces a new approach to jewellery selection—one that celebrates individuality through “The Shape of You.”
A design-led innovation that interprets the language of the face to create a more intuitive, confident jewellery experience to frame the unique ‘Shape of You’!
For decades, jewellery has been chosen to complement what a woman wears. Senco Gold & Diamonds now invites women to choose jewellery that complements who they are. Introducing ‘The Shape of You’, an intuitive new styling philosophy and technology-led feature that reimagines how jewellery is discovered, guided by the unique contours of the face.
Developed under the creative and design vision of Joita Sen, Director & Head of Marketing and Design, Senco Gold and Diamonds, The Shape of You marks a significant design evolution for Senco and is the first initiative of its kind in India to use face-shape analysis to guide jewellery styling. Every face tells a story through its unique curves and contours and now, it also guides the jewellery you choose. By interpreting facial structure, proportion and form, the initiative offers women a more confident way to select jewellery that feels instinctive, personal and expressive. It reflects Senco’s understanding that jewellery today is not merely ornament, but an extension of identity and self-expression.
At the core of the experience is an advanced face-scanning and analysis feature, available in-store and on the Senco app. The technology recommends jewellery silhouettes that enhance natural balance from elongated forms that refine softer contours, to fluid curves that soften stronger lines, and statement pieces that bring harmony and presence to every look.
Often, women know when a piece feels right, even if they can’t explain why. The Shape of You gives language to that instinct, turning intuition into confidence. When jewellery is chosen in harmony with both the face and the ensemble, it does more than complete a look, it elevates it. Angular designs add definition to round faces, soft curves balance square faces, teardrops enhance triangular shapes, chandelier earrings complement oblong faces, while oval and heart-shaped faces can carry almost any design. The result is jewellery that aligns effortlessly, allowing women to stand out with quiet assurance.
The curated recommendations span earrings and necklaces across face shapes, offering guidance that feels considered rather than prescriptive. Rather than setting rules, The Shape of You opens possibilities, helping women discover designs that feel inherently right for them.
Speaking about the idea behind the concept, Joita Sen, Director & Head of Marketing and Design, Senco Gold and Diamonds, said, “Design is about understanding before it is about creation. Jewellery should feel right not because it is trendy, but because it reflects who you are. With The Shape of You, we’ve translated instinctive responses to form, interpreting facial structure and proportion into a more confident, intuitive jewellery experience, where design works in harmony with the face and the woman wearing it.
That’s the Senco difference: where design, heritage craftsmanship and insight come together to create jewellery that doesn’t just adorn you, it celebrates you.”
With The Shape of You, Senco Gold & Diamonds moves beyond conventional styling norms, placing the woman, not the trend, at the centre of design. The initiative reflects the brand’s belief that jewellery should work in quiet harmony with the wearer, enhancing confidence without demanding attention.
Backed by 85 years of trust, Senco Gold & Diamonds’ legacy is built on refined karigari, design integrity, and a deep understanding of Indian aesthetics. The Shape of You extends this legacy into a new era, where design intelligence meets personal insight.
The feature is now available across select Senco Gold & Diamonds stores and on the Senco app, offering women a more confident and considered way to choose jewellery.
Source:Senco Gold & Diamonds
National News
India Hosts Kimberley Process Intersessional Meeting 2026 In Mumbai
Kimberley Process Meeting Focuses On Monitoring, Compliance and Sustainable Diamond Trade
The Kimberley Process Intersessional Meeting 2026 commenced in Mumbai under India’s Chairship. The meeting, being held from May 11 to May 14, 2026, has brought together representatives from Kimberley Process Participants, Observers, and industry stakeholders from across the world to deliberate on key issues related to the global trade in natural diamonds.
Addressing the gathering, KP Chair 2026, Suchindra Misra, stated that the Kimberley Process has played an important role in supporting peace, protecting livelihoods, and strengthening legitimate diamond trade across producing nations. He emphasised the need to further strengthen trust in the system, enhance cooperation among participants, and ensure that the Kimberley Process remains relevant and effective in a changing global environment.
He also highlighted that natural diamonds represent a sustainable product and that the Kimberley Process continues to remain one of the most progressive certification systems globally.
The Intersessional Meeting will include discussions and meetings of various Working Groups and Committees over the coming days. The deliberations will focus on implementation of the Kimberley Process Certification Scheme (KPCS), monitoring and compliance mechanisms, artisanal and alluvial diamond production, statistics, and measures aimed at strengthening trust in the natural diamond value chain. The proceedings of the Intersessional Meeting will continue till May 14, 2026.
The meeting is also expected to provide an opportunity for Participants and Observers to exchange views on emerging challenges and collaborative approaches for enhancing consumer confidence in ethically sourced natural diamonds.
Senior officials of the Department of Commerce, Government of India, representatives from Kimberley Process Participants, members of the World Diamond Council, Civil Society Coalition members, and other stakeholders are participating in the Intersessional Meeting.
Quote attributed to Kirit Bhansali, Chairman, GJEPC :
“India today stands at the heart of the global natural diamond industry, not only as the world’s largest cutting and polishing center, but also as one of the fastest-growing diamond jewellery markets globally. As an industry, we remain committed to strengthening consumer confidence, promoting transparency, and working together with global stakeholders to ensure that natural diamonds continue to remain a symbol of trust, aspiration, and shared prosperity across the world.
GJEPC, as co-organizer of the Intersessional under India’s Kimberley Process Chairship, is pleased to support this important global platform that will help strengthen confidence, enhance compliance, and reinforce the credibility of the global diamond ecosystem.”
India’s Chairship theme for 2026 focuses on the 3Cs — credibility, compliance, and consumer confidence in the natural diamond sector, with emphasis on strengthening the future of responsibly sourced natural diamonds through constructive dialogue and international collaboration.
The Kimberley Process Certification Scheme (KPCS), established pursuant to the United Nations General Assembly Resolution 55/56 (2000), is an international initiative aimed at preventing the flow of conflict diamonds into the legitimate diamond trade. At present, the Kimberley Process has 60 Participants representing 86 countries, with the European Union and its Member States participating as a single bloc.
India assumed the Chairship of the Kimberley Process on January 1, 2026, reaffirming its commitment to strengthening responsible sourcing, transparency, and sustainability in the global diamond sector. As one of the world’s leading centres for diamond cutting and polishing, India continues to play an important role in advancing the objectives of the Kimberley Process.
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