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From Carats to Cricket: Kumari Fine Jewellery Enters Franchise Sports with ‘Kumari Jets’

Modern Fine Jewellery Brand- Kumari Fine Jewellery; Taps Cricket, Entertainment and Youth Culture Through ASTCL Team Ownership

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Kumari Fine Jewellery, a modern, design-forward fine jewellery brand, has entered franchise sports to connect with younger, urban audiences through the launch of Kumari Jets at the All Stars Tennis Ball Cricket League (ASTCL).

The league will be held from February 9 to 14, 2026, at the Wings Sports Center, Mumbai, and will bring together well-known faces from the film and OTT world, including Surya Sharma, Bakhtiyar Irani, Arjun Bijlani, and Karan Wahi, for a fast-paced, entertainment-led cricket experience.

The tournament will be streamed live on the league’s official OTT platforms, with Sony Sports 5 announced as the proposed broadcast partner, giving Kumari Jets strong national visibility across screens.

Kumari Jets will compete alongside nine other teams in a league-cum-knockout format spanning 23 matches, culminating in a grand finale on Valentine’s Day. The team’s participation reflects Kumari Fine Jewellery’s broader vision of engaging with audiences through culturally relevant platforms that extend beyond traditional retail and festive buying moments.

Speaking about the association, Supriya Kataria, Founder, Kumari Fine Jewellery, said, “This partnership with Kumari Jets allows us to connect with customers where culture and everyday conversations unfold. We’re reaching households and emerging markets authentically. Most importantly, it is an effort to position Kumari beyond gendered or occasion-led perceptions as contemporary fine jewellery for modern lifestyles—as something people choose for themselves, not just for weddings or festivals.”

Sharing his perspective, Vikas Kataria, Owner, Kumari Jets, said, “Cricket and entertainment have always shared a natural synergy, which is exactly what drew us to this league. The fast-paced format keeps the game thrilling, while the familiar faces on the field help the audience truly connect. As owners, our mission is to build a distinct identity for the Kumari Jets—focusing on the joy of the sport and growing this team authentically, one step at a time.”

Commenting on the league, Bunty Walia, Founder, All Stars Tennis Ball Cricket League, said, “The idea behind the All Stars Tennis Ball Cricket League has always been to create a format that blends sport with entertainment in a way audiences can instantly connect with. We wanted a league that feels fast-paced, accessible, and rooted in the popular culture of tennis ball cricket that people grow up playing. With a compact format and lively atmosphere, the focus is on delivering an experience that’s equally exciting for players on the field and fans watching—whether live or at home.”

With Kumari Jets, Kumari Fine Jewellery makes a considered move into franchise sports, viewing the team as a long-term platform for storytelling, engagement, and cultural relevance, rather than a one-season sponsorship. Over the course of the tournament, Kumari Jets will be supported through on-ground presence, digital content, and fan-led interactions.

As the league tips off in February, Kumari Jets is set to emerge not just as a team to watch on the field, but as a new lifestyle sports identity built at the intersection of cricket, entertainment, and youth culture.

source: Kumari Fine Jewellery

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GlamBuzz

Natural Diamonds Sparkle On The Red Carpet At The 2026 Met Gala Celebrating “Costume Art”

Today’s Biggest Stars Express Individuality and Confidence With Natural Diamonds

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The 2026 Met Gala celebrating “Costume Art” took place May 4th at the Metropolitan Museum of Art in New York City, bringing together leading figures from across the globe for an unforgettable evening. These tastemakers showcased the most classic, refined and distinctive diamond jewelry looks of the season. Below, A Diamond is Forever highlights the standout trends from the event.

Desert diamonds
Desert diamonds emerged as a striking throughline on the Met Gala carpet, with a range of hues in distinctive settings taking focus.

Rihanna led the trend in a pair of exceptionally rare old Moghul Golconda fancy brown-yellow diamond earrings by Glenn Spiro, featuring two pear-shaped natural diamonds totaling 51.9 carats. Doja Cat offset her all nude look with a pair of large Leviev Diamonds floral-shaped earrings while Paloma Elsesser made a statement in a 29.5-carat diamond necklace by Bernard James, centered around a 15-carat fancy light yellow pear-shaped natural diamond.

Cara Delevingne wore a De Beers London Forces of Nature High Jewelry ring, featuring marquise yellow diamonds set as eyes, while Emma Chamberlain opted for yellow and white diamond earrings by Chopard, underscoring the continued allure of warm diamond hues.

Magnificent Diamond Earrings


A wide variety of captivating silhouettes defined the natural diamond earrings on the Met Gala carpet. Zoë Kravitz delivered a modern twist with oversized diamond flower earrings by Jessica McCormack. Chase Sui Wonders opted for Jean Schlumberger by Tiffany & Co. Sea Fan earrings, bringing an element of sculptural artistry to the look. Gracie Abrams selected gently dangling Chanel earrings, adding understated fluidity, while Connor Storrie selected simple hoop earrings from Tiffany & Co., reinforcing the clean and enduring appeal of natural diamonds.

Standout Diamond Moments


Natural diamonds appeared in personal, unconventional and eye-catching ways, offering moments of surprise and awe. Power couple Beyoncé and Jay-Z embodied this trend with Beyoncé wearing Chopard’s Queen of Kalahari necklace, named after the rare 342-carat diamond that provided 23 stones for Chopard’s Garden of Kalahari collection. Jay-Z contributed to the narrative with a vintage diamond brooch by Briony Raymond worn at the collar as an unexpected placement that underscored the piece’s versatility. Isha Ambani made the styling of diamonds an art form in itself, wearing her own diamond jewelry featuring approximately 150 carats of old mine-cut diamonds, including a three-strand necklace and chandelier earrings, while also incorporating diamonds sewn directly into the bodice of her sari to represent significant moments in her life.

Together, these looks highlighted a shift toward natural diamonds as vessels of personal expression, styled with intention, individuality, and a sense of the unexpected.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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