GlamBuzz
From Carats to Cricket: Kumari Fine Jewellery Enters Franchise Sports with ‘Kumari Jets’
Modern Fine Jewellery Brand- Kumari Fine Jewellery; Taps Cricket, Entertainment and Youth Culture Through ASTCL Team Ownership
Kumari Fine Jewellery, a modern, design-forward fine jewellery brand, has entered franchise sports to connect with younger, urban audiences through the launch of Kumari Jets at the All Stars Tennis Ball Cricket League (ASTCL).
The league will be held from February 9 to 14, 2026, at the Wings Sports Center, Mumbai, and will bring together well-known faces from the film and OTT world, including Surya Sharma, Bakhtiyar Irani, Arjun Bijlani, and Karan Wahi, for a fast-paced, entertainment-led cricket experience.
The tournament will be streamed live on the league’s official OTT platforms, with Sony Sports 5 announced as the proposed broadcast partner, giving Kumari Jets strong national visibility across screens.
Kumari Jets will compete alongside nine other teams in a league-cum-knockout format spanning 23 matches, culminating in a grand finale on Valentine’s Day. The team’s participation reflects Kumari Fine Jewellery’s broader vision of engaging with audiences through culturally relevant platforms that extend beyond traditional retail and festive buying moments.
Speaking about the association, Supriya Kataria, Founder, Kumari Fine Jewellery, said, “This partnership with Kumari Jets allows us to connect with customers where culture and everyday conversations unfold. We’re reaching households and emerging markets authentically. Most importantly, it is an effort to position Kumari beyond gendered or occasion-led perceptions as contemporary fine jewellery for modern lifestyles—as something people choose for themselves, not just for weddings or festivals.”
Sharing his perspective, Vikas Kataria, Owner, Kumari Jets, said, “Cricket and entertainment have always shared a natural synergy, which is exactly what drew us to this league. The fast-paced format keeps the game thrilling, while the familiar faces on the field help the audience truly connect. As owners, our mission is to build a distinct identity for the Kumari Jets—focusing on the joy of the sport and growing this team authentically, one step at a time.”
Commenting on the league, Bunty Walia, Founder, All Stars Tennis Ball Cricket League, said, “The idea behind the All Stars Tennis Ball Cricket League has always been to create a format that blends sport with entertainment in a way audiences can instantly connect with. We wanted a league that feels fast-paced, accessible, and rooted in the popular culture of tennis ball cricket that people grow up playing. With a compact format and lively atmosphere, the focus is on delivering an experience that’s equally exciting for players on the field and fans watching—whether live or at home.”
With Kumari Jets, Kumari Fine Jewellery makes a considered move into franchise sports, viewing the team as a long-term platform for storytelling, engagement, and cultural relevance, rather than a one-season sponsorship. Over the course of the tournament, Kumari Jets will be supported through on-ground presence, digital content, and fan-led interactions.
As the league tips off in February, Kumari Jets is set to emerge not just as a team to watch on the field, but as a new lifestyle sports identity built at the intersection of cricket, entertainment, and youth culture.
source: Kumari Fine Jewellery
GlamBuzz
Style Icons 2026: Diamonds, Emeralds and Statement Glamour Rule Mumbai’s Biggest Fashion Night
From Classic Diamond Elegance To Contemporary Statement Pieces, Bollywood’s Finest Turned The Red Carpet Into A Dazzling Showcase Of Fashion and Jewellery Artistry.
The Bollywood Hungama Style Icons Awards 2026, held in Mumbai on 24 June, brought together the biggest names in entertainment, with fashion and jewellery taking centre stage. While couture made headlines, it was the carefully curated jewels—ranging from classic diamonds to striking emeralds—that completed the evening’s most memorable looks.
Aditi Rao Hydari: Timeless Elegance with Indriya
The face of Indriya – Aditya Birla Jewellery embodied understated glamour, complementing her ensemble with elegant diamond and emerald-inspired pieces associated with the brand’s signature aesthetic. The partnership further reinforces Indriya’s positioning around its “Sparkle Like No Other” philosophy and celebration of exceptional brilliance.
Ananya Panday: Contemporary Minimalism
Known for her modern red-carpet choices, Ananya Panday opted for a sleek, contemporary look accentuated by minimal jewellery styling, allowing clean lines and sophisticated detailing to take precedence over maximal ornamentation. Her appearance reflected the growing preference among younger stars for refined, wearable luxury.
Sharvari Wagh: Contemporary statement jewellery
Embraced a modern, youthful glamour aesthetic with sleek styling and understated elegance, reinforcing her status as one of Bollywood’s rising fashion icons.
Pooja Hegde: Modern Indian Glamour
Pooja Hegde showcased contemporary interpretations of Indian glamour, pairing their ensembles with refined jewellery choices that highlighted craftsmanship without overwhelming their fashion statements. Their appearances reaffirmed the growing trend toward versatile, statement-led adornment.
Jewellery Trends That Defined the Evening
Beyond individual celebrity appearances, several key trends emerged from the red carpet:
- Classic diamonds remained the ultimate style staple, reinforcing their enduring appeal.
- Emerald accents and coloured gemstones continued to gain prominence among younger celebrities.
- Minimalist luxury proved as influential as maximalist glamour, with many stars opting for fewer but more impactful pieces.
- Heritage-inspired craftsmanship found contemporary expression through modern silhouettes and styling.
As Indian red carpets evolve, jewellery is increasingly becoming an extension of personal identity rather than merely an accessory. The Style Icons Awards 2026 demonstrated how celebrities are embracing pieces that combine craftsmanship, individuality and storytelling, ensuring that every diamond, gemstone and silhouette contributes to a larger narrative of modern Indian luxury.
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