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From Carats to Cricket: Kumari Fine Jewellery Enters Franchise Sports with ‘Kumari Jets’

Modern Fine Jewellery Brand- Kumari Fine Jewellery; Taps Cricket, Entertainment and Youth Culture Through ASTCL Team Ownership

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Kumari Fine Jewellery, a modern, design-forward fine jewellery brand, has entered franchise sports to connect with younger, urban audiences through the launch of Kumari Jets at the All Stars Tennis Ball Cricket League (ASTCL).

The league will be held from February 9 to 14, 2026, at the Wings Sports Center, Mumbai, and will bring together well-known faces from the film and OTT world, including Surya Sharma, Bakhtiyar Irani, Arjun Bijlani, and Karan Wahi, for a fast-paced, entertainment-led cricket experience.

The tournament will be streamed live on the league’s official OTT platforms, with Sony Sports 5 announced as the proposed broadcast partner, giving Kumari Jets strong national visibility across screens.

Kumari Jets will compete alongside nine other teams in a league-cum-knockout format spanning 23 matches, culminating in a grand finale on Valentine’s Day. The team’s participation reflects Kumari Fine Jewellery’s broader vision of engaging with audiences through culturally relevant platforms that extend beyond traditional retail and festive buying moments.

Speaking about the association, Supriya Kataria, Founder, Kumari Fine Jewellery, said, “This partnership with Kumari Jets allows us to connect with customers where culture and everyday conversations unfold. We’re reaching households and emerging markets authentically. Most importantly, it is an effort to position Kumari beyond gendered or occasion-led perceptions as contemporary fine jewellery for modern lifestyles—as something people choose for themselves, not just for weddings or festivals.”

Sharing his perspective, Vikas Kataria, Owner, Kumari Jets, said, “Cricket and entertainment have always shared a natural synergy, which is exactly what drew us to this league. The fast-paced format keeps the game thrilling, while the familiar faces on the field help the audience truly connect. As owners, our mission is to build a distinct identity for the Kumari Jets—focusing on the joy of the sport and growing this team authentically, one step at a time.”

Commenting on the league, Bunty Walia, Founder, All Stars Tennis Ball Cricket League, said, “The idea behind the All Stars Tennis Ball Cricket League has always been to create a format that blends sport with entertainment in a way audiences can instantly connect with. We wanted a league that feels fast-paced, accessible, and rooted in the popular culture of tennis ball cricket that people grow up playing. With a compact format and lively atmosphere, the focus is on delivering an experience that’s equally exciting for players on the field and fans watching—whether live or at home.”

With Kumari Jets, Kumari Fine Jewellery makes a considered move into franchise sports, viewing the team as a long-term platform for storytelling, engagement, and cultural relevance, rather than a one-season sponsorship. Over the course of the tournament, Kumari Jets will be supported through on-ground presence, digital content, and fan-led interactions.

As the league tips off in February, Kumari Jets is set to emerge not just as a team to watch on the field, but as a new lifestyle sports identity built at the intersection of cricket, entertainment, and youth culture.

source: Kumari Fine Jewellery

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Bollywood Meets Business Legacy: Ranbir Kapoor Praises PNG Jewellers Chairman’s Raw New Memoir, Choosing Gold

An Avid Reader Of Real-Life Stories, Ranbir Kapoor Calls Choosing Gold “Rare” For How It Treats Failure, Not As A Footnote, But As The Making Of An Instinct

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Stories of resilience from business leaders often inspire individuals across all walks of life, and this time, it was Bollywood superstar Ranbir Kapoor who shared his appreciation for the profound insights in Choosing Gold, the debut memoir of Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, when presented with a copy by the author recently.

Released nationally by Penguin Random House India, Choosing Gold traces the mindset that built the 194-year-old legacy of PNG Jewellers and that of its Chairman and Managing Director, Dr. Saurabh Gadgil. During their interaction, Ranbir Kapoor revealed he was excited to dive deep into the book after being drawn to its premise, praising its raw reflection on legacy, choices, tough decisions, learnings from failures and overcoming setbacks. Ranbir is an avid reader and appreciates real life stories and autobiographies.

Dr. Saurabh Gadgil, CMD of PNG Jewellers, said:

“Writing Choosing Gold meant resisting the temptation to rewrite my past with the clarity I only have now. I wanted the honesty of what I actually knew and felt in each moment, not the polished version hindsight gives you. Sharing this book with Ranbir led me to have one of the more meaningful conversations I’ve had about the book. We come from very different worlds, but the weight of legacy, and the discomfort of choosing the harder path, turned out to be something we both recognized in each other’s lives.

If even one reader finishes this book and makes their next difficult decision with a little more courage, I’ll consider it to have done its job.”

Sharing his thoughts about the book, Ranbir Kapoor said:

“I love reading autobiographies and real-life stories, because the best ones don’t just tell you what someone achieved, they show you what it cost them and what they were willing to risk. Choosing Gold caught my attention immediately, and the title says it all: this isn’t a story about one big break, it’s about a series of hard, deliberate choices made again and again, often against the safer option. What struck me most is how Saurabh writes about failure, not as a footnote before the success, but as something that actually shaped his instincts. That’s rare in this genre.

Building a legacy like his isn’t about a single moment of vision; it’s about the discipline to keep choosing the harder path when an easier one is right there. That mindset is what makes this book worth reading, whether or not you’re in business at all.”

Choosing Gold offers a candid look into leadership and resilience beyond balance sheets. Formally celebrated at an exclusive Mumbai event featuring actor Madhuri Dixit, the memoir is available across PNG Jewellers stores, pngjewellers.com, Amazon, and leading bookstores nationwide. Ranbir Kapoor and Madhuri Dixit, both are brand ambassadors for PNG Jewellers.

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