GlamBuzz
From Carats to Cricket: Kumari Fine Jewellery Enters Franchise Sports with ‘Kumari Jets’
Modern Fine Jewellery Brand- Kumari Fine Jewellery; Taps Cricket, Entertainment and Youth Culture Through ASTCL Team Ownership
Kumari Fine Jewellery, a modern, design-forward fine jewellery brand, has entered franchise sports to connect with younger, urban audiences through the launch of Kumari Jets at the All Stars Tennis Ball Cricket League (ASTCL).
The league will be held from February 9 to 14, 2026, at the Wings Sports Center, Mumbai, and will bring together well-known faces from the film and OTT world, including Surya Sharma, Bakhtiyar Irani, Arjun Bijlani, and Karan Wahi, for a fast-paced, entertainment-led cricket experience.
The tournament will be streamed live on the league’s official OTT platforms, with Sony Sports 5 announced as the proposed broadcast partner, giving Kumari Jets strong national visibility across screens.
Kumari Jets will compete alongside nine other teams in a league-cum-knockout format spanning 23 matches, culminating in a grand finale on Valentine’s Day. The team’s participation reflects Kumari Fine Jewellery’s broader vision of engaging with audiences through culturally relevant platforms that extend beyond traditional retail and festive buying moments.
Speaking about the association, Supriya Kataria, Founder, Kumari Fine Jewellery, said, “This partnership with Kumari Jets allows us to connect with customers where culture and everyday conversations unfold. We’re reaching households and emerging markets authentically. Most importantly, it is an effort to position Kumari beyond gendered or occasion-led perceptions as contemporary fine jewellery for modern lifestyles—as something people choose for themselves, not just for weddings or festivals.”
Sharing his perspective, Vikas Kataria, Owner, Kumari Jets, said, “Cricket and entertainment have always shared a natural synergy, which is exactly what drew us to this league. The fast-paced format keeps the game thrilling, while the familiar faces on the field help the audience truly connect. As owners, our mission is to build a distinct identity for the Kumari Jets—focusing on the joy of the sport and growing this team authentically, one step at a time.”
Commenting on the league, Bunty Walia, Founder, All Stars Tennis Ball Cricket League, said, “The idea behind the All Stars Tennis Ball Cricket League has always been to create a format that blends sport with entertainment in a way audiences can instantly connect with. We wanted a league that feels fast-paced, accessible, and rooted in the popular culture of tennis ball cricket that people grow up playing. With a compact format and lively atmosphere, the focus is on delivering an experience that’s equally exciting for players on the field and fans watching—whether live or at home.”
With Kumari Jets, Kumari Fine Jewellery makes a considered move into franchise sports, viewing the team as a long-term platform for storytelling, engagement, and cultural relevance, rather than a one-season sponsorship. Over the course of the tournament, Kumari Jets will be supported through on-ground presence, digital content, and fan-led interactions.
As the league tips off in February, Kumari Jets is set to emerge not just as a team to watch on the field, but as a new lifestyle sports identity built at the intersection of cricket, entertainment, and youth culture.
source: Kumari Fine Jewellery
GlamBuzz
Sai Tamhankar Inaugurates Litestyle by PNG Jewellers’ First Standalone Store in Chhatrapati Sambhaji Nagar
The contemporary lightweight jewellery brand marks its 7th store launch with a glamorous inauguration, expanding its presence in Maharashtra’s emerging lifestyle market.
Litestyle by PNG Jewellers, the contemporary lightweight jewellery brand from the House of PNG Jewellers, has expanded its retail footprint with the launch of its 7th store and first standalone outlet in Chhatrapati Sambhaji Nagar, inaugurated by actress Sai Tamhankar
Strategically located at Shop No. 31, Ground Floor, Prozone Mall, MIDC Chikhalthana, the newly launched 1200 sq. ft. store marks a significant milestone for the brand as it strengthens its presence in emerging lifestyle markets. The store was inaugurated by the actress adding glamour and excitement to the launch celebration.
Designed to cater to the evolving preferences of modern, style-conscious consumers, the store showcases an exclusive range of lightweight gold and diamond jewellery. Staying true to the Litestyle philosophy, the collections feature contemporary, versatile, and easy-to-wear designs that seamlessly transition from everyday wear to special occasions. The store offers gold jewellery in 14 karat, 18 karat, and 22 karat, along with finely crafted diamond jewellery set in 18 karat gold. With a focus on comfort, minimalism, and elegance, Litestyle aims to make fine jewellery more accessible and relevant for today’s dynamic lifestyles.
To celebrate the launch, Litestyle is offering up to 50 percent off on making charges of all Litestyle jewellery, valid until 15th March 2026. The offer is aimed at encouraging customers to explore fine jewellery that blends modern aesthetics with comfort and affordability, making it suitable for work, casual outings, and social occasions.
Speaking at the inauguration, Sai Tamhankar said, “I am delighted to be part of Litestyle’s first standalone store launch in Chhatrapati Sambhaji Nagar. The brand beautifully captures how today’s women want jewellery that is light, expressive, and effortlessly stylish. It’s wonderful to see fine jewellery being reimagined in such a contemporary way.”
Hemant Chavaan, Head – Marketing, CRM and CSR, Litestyle by PNG, said, “Chhatrapati Sambhaji Nagar is a growing city with a strong cultural identity and evolving fashion sensibilities. With our first standalone Litestyle store here, we aim to offer customers a dedicated space to explore lightweight gold and diamond jewellery designed for modern lifestyles. This launch aligns with our vision to expand Litestyle across key cities and bring contemporary fine jewellery closer to our customers.”
With this launch, Litestyle by PNG Jewellers continues to strengthen its position as a preferred destination for modern, lightweight fine jewellery, combining contemporary design aesthetics with the legacy of trust and craftsmanship associated with PNG Jewellers.
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