New Premises
De Beers London opens largest global flagship store in Paris
A design-led innovation that interprets the language of the face to create a more intuitive, confident jewellery experience to frame the unique ‘Shape of You’!
De Beers London has unveiled its largest global flagship at 12 Rue de la Paix, marking a pivotal milestone in the brand’s 2025 evolution. The 464sq m space, designed in collaboration with Pierre-Yves Rochon, serves as the definitive physical expression of the House’s rebranded DNA.
Key Highlights
- The Location: Situated in the historic heart of High Jewellery, the boutique returns De Beers to its Parisian roots near Place Vendôme, where it first established an office in 1889.
- The Design: Spanning three floors, the interior blends the spirit of London’s creativity with De Beers’ heritage in Southern Africa. It features unique elements like a kimberlite rock wall and bespoke artworks.
- The Concept: More than a store, the flagship is a cultural destination featuring private salons and exhibition spaces designed for “voyages of discovery.”
- Sustainability & Source: The flagship emphasizes De Beers’ unique “access to the source,” highlighting its connection to Namibia, South Africa, and Botswana while guaranteeing the positive impact of its diamonds.
“Our new Paris flagship is a key milestone in the evolution of De Beers London as we expand globally. Paris is the international centre of High Jewellery, and Rue de la Paix is an incredible, historic location for us to leverage our diamond excellence and express our unique story,” says Emmanuelle Nodale, CEO De Beers London.
De Beers London’s rich heritage and peerless diamond excellence are evidenced throughout the store. A magnificent wall of kimberlite, the rare host rock in which diamonds are discovered, exemplifies the House’s unique connection to the countries of southern Africa that are the source of the company’s peeress diamonds. Bespoke furnishings echo the journey of every De Beers diamond, from rough to polished. The House has collaborated with local and international artists and artisans to create one-of-a-kind artworks that celebrate its rich history, the superior quality of its diamonds, and the symbolism behind its iconic designs.
New Premises
KISNA Diamond and Gold Jewellery Expands Corporate Footprint with Second Office in BKC, Spanning 5,000 Sq. Ft.
The new BKC Innovation Centre strengthens KISNA’s people-first culture and future-ready vision
KISNA Diamond and Gold Jewellery, the flagship jewellery brand of the Hari Krishna Group, has opened its second corporate office at Bandra Kurla Complex (BKC), Mumbai. The new office marks an important step in KISNA’s growth journey, reinforcing its focus on innovation, collaboration, and building a people-first, future-ready organisation.
Located at Lakshmi Towers, BKC, the 5,000 sq. ft. workspace, the KISNA Innovation Centre, will serve as a dedicated hub for the brand’s Product Development, Marketing, and IT teams, and will accommodate over 130 employees. Designed to bring teams together under one roof, the centre aims to foster innovation through closer collaboration, faster decision-making, and a more engaging work environment for employees.
At the heart of the new office is a strong focus on employee well-being and experience. The workspace has been thoughtfully planned to balance productivity with comfort, featuring open collaboration zones, focused work areas, and informal breakout spaces. A dedicated gaming and recreation zone, equipped with PlayStation 5 and foosball, has been created to encourage relaxation, informal interaction, and team bonding, recognising the importance of balance in high-performance teams.
Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said, “As KISNA grows, our people remain at the centre of everything we do. This new office has been designed keeping our teams in mind, to create an environment that encourages collaboration, learning, and well-being while actively fostering innovation. By bringing our product, marketing, and technology teams together, we are enabling faster idea exchange, sharper execution, and a more fulfilling employee experience as we build for the future.”
The expansion comes at a time when KISNA is strengthening its national retail footprint, deepening its omnichannel capabilities, and investing in design innovation and technology-led efficiencies. Creating workspaces that empower employees and support innovation is a key pillar of the brand’s long-term growth strategy.
With the opening of its second corporate office, KISNA continues to invest in a strong organisational foundation that supports both business scale and employee development, reinforcing its commitment to long-term value creation.
source: KISNA Diamond and Gold Jewellery
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