New Premises
De Beers London opens largest global flagship store in Paris
A design-led innovation that interprets the language of the face to create a more intuitive, confident jewellery experience to frame the unique ‘Shape of You’!
De Beers London has unveiled its largest global flagship at 12 Rue de la Paix, marking a pivotal milestone in the brand’s 2025 evolution. The 464sq m space, designed in collaboration with Pierre-Yves Rochon, serves as the definitive physical expression of the House’s rebranded DNA.
Key Highlights
- The Location: Situated in the historic heart of High Jewellery, the boutique returns De Beers to its Parisian roots near Place Vendôme, where it first established an office in 1889.
- The Design: Spanning three floors, the interior blends the spirit of London’s creativity with De Beers’ heritage in Southern Africa. It features unique elements like a kimberlite rock wall and bespoke artworks.
- The Concept: More than a store, the flagship is a cultural destination featuring private salons and exhibition spaces designed for “voyages of discovery.”
- Sustainability & Source: The flagship emphasizes De Beers’ unique “access to the source,” highlighting its connection to Namibia, South Africa, and Botswana while guaranteeing the positive impact of its diamonds.
“Our new Paris flagship is a key milestone in the evolution of De Beers London as we expand globally. Paris is the international centre of High Jewellery, and Rue de la Paix is an incredible, historic location for us to leverage our diamond excellence and express our unique story,” says Emmanuelle Nodale, CEO De Beers London.
De Beers London’s rich heritage and peerless diamond excellence are evidenced throughout the store. A magnificent wall of kimberlite, the rare host rock in which diamonds are discovered, exemplifies the House’s unique connection to the countries of southern Africa that are the source of the company’s peeress diamonds. Bespoke furnishings echo the journey of every De Beers diamond, from rough to polished. The House has collaborated with local and international artists and artisans to create one-of-a-kind artworks that celebrate its rich history, the superior quality of its diamonds, and the symbolism behind its iconic designs.
New Premises
Prismara By KGK Group Launches Its First Retail Store In New Delhi, Introducing A New Era Of Lifestyle Jewellery
Prismara by KGK Group, India’s emerging lifestyle jewellery brand redefining modern luxury, has announced the launch of its first-ever physical retail store in the capital. Located at Ground Floor, Right Side Portion, A-89, Central Market, Lajpat Nagar, New Delhi – 110024, the store marks Prismara’s formal entry into offline retail and its debut in one of India’s most vibrant jewellery markets.
This milestone is more than a store opening—it marks Prismara’s official debut as a fully immersive, in-person lifestyle jewellery experience. Backed by the 120-year legacy of the KGK Group, Prismara brings to Delhi a distinctive proposition: the fusion of lab-grown diamonds with natural gemstones such as rubies, sapphires, and emeralds, sourced through KGK’s global mining and supply network.
Designed as a lifestyle jewellery destination rather than a traditional showroom, the Prismara store offers a warm, curated, and pressure-free environment. Customers can explore myriad collections including rings, earrings, pendants, bracelets, and charms while gaining a deeper understanding of craftsmanship, sourcing, and materials.
Every piece is crafted in 14k and 18k gold and available in rose, white, and yellow finishes. Each piece is also BIS hallmarked and certified, ensuring authenticity and transparency. Prismara stands apart in the lab-grown diamond space by moving beyond affordability and ethics, combining lab-grown diamonds with naturally sourced coloured gemstones to offer a distinctive lifestyle jewellery offering.
Saransh Kothari, CEO, Prismara, representing the fifth generation of the KGK Group, said:
“Natural gemstones carry the story of the earth. Lab-grown diamonds carry the story of what we can build. Prismara brings them together — not as a compromise, but as a statement. Delhi is where we bring that statement to life for the first time — where people can walk in, feel the pieces, and decide what they mean to them. We want people to wear color, play with it, and feel that what they put on actually matters.”
This fusion is powered by KGK Group’s vertically integrated global operations, spanning mines to retail across 20+ countries, with direct sourcing from Myanmar, Zambia, Tanzania, and Colombia, ensuring unmatched provenance among new-age jewellery brands. The collections include Ombre (gradient designs), Kaleido (vibrant multi-stone pieces), Flora & Fauna (nature-inspired), Forever Love (romantic jewellery), and Timeless Classic (everyday essentials).
Special Launch Offer
To celebrate the grand opening, Prismara is offering 0% making charges for the first 100 customers, exclusively at the Lajpat Nagar store.
Following its Delhi debut, Prismara plans to expand into Gurugram and Jaipur, with a focused, experience-led retail strategy. The brand aims to establish itself as India’s most credible and loved lifestyle jewellery brand for the new generation, bridging heritage craftsmanship with contemporary expectations.
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