National News
Jewellery industry sees Union Budget 2025-26 stimulating consumer demand, streamlining regulations and focusing on growth
Increased disposable income, coupled with stable gold and silver tariffs, is expected to create a favorable increase in jewellery demand
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The Indian jewellery industry welcomed the Budget 2025 announcements, particularly the significant increase in the personal income tax exemption limit to ₹12 lakh. This increased disposable income, coupled with stable gold and silver tariffs, is expected to create a favorable increase in jewellery demand. The abolition of Tax Deducted at Source (TDS) and Tax Collected at Source (TCS) on high-value transactions above ₹50 lakh was welcomed for simplifying compliance. The continued focus on supporting the lab-grown diamond (LGD) sector is welcomed.
While some in the industry expressed a desire for clarity on gold tariffs, particularly regarding alloys, the overall sentiment remains positive. The unchanged import duty on gold and silver is viewed as providing stability and predictable pricing for consumers.
Overall, the Budget 2025 is perceived as a positive step for the Indian jewellery industry, with tax relief measures expected to stimulate consumer demand and streamlined regulations fostering a more efficient and transparent business environment.
GJEPC welcomes the recognition of exports as the fourth engine of growth and the new Export Promotion Mission with sectoral and ministerial targets, driven jointly by Union Commerce, Finance & MSME Ministries. This will facilitate easy access to export credit cross border and factor support to MSMEs to tackle non-tariff barriers in exports. GJEPC welcomes the digital public infrastructure, ‘BharatTradeNet’ (BTN) for international trade to be set-up as a unified platform for trade documentation and financing solutions.
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The announcement of National Manufacturing Mission & the National Centres of Excellence Skilling furthering ‘Make for India ‘Make for the World’ is positive and is set to have direct benefit to the sector. GJEPC welcomes income tax relief incentives to boost consumer demand. Overall, Union Budget presented by Hon. Finance Minister Smt. Nirmala Sitharaman puts India in the growth path to Viksit Bharat.
Vipul Shah, Chairman, GJEPC
The reduction in personal income tax rates, along with the tax exemption limit raised to 12 lakh, is a positive move that will significantly boost consumer spending and drive demand for jewellery. This increase in disposable income is expected to particularly benefit the gold and branded jewellery sectors.
Additionally, the abolition of TDS and TCS on high-value transactions above *50 lakh will streamline operations, ease compliance burdens, and bring more transactions into the formal, hallmarked market. These reforms will foster transparency, trust, and sustainable growth in the jewellery industry.
Rajesh Rokde, Chairman, GJC
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“The reduction in personal income tax rates is a welcome move as it will enhance disposable income, leading to increased consumer spending, including in the jewellery sector. Additionally, the abolition TDS and TCS on specific goods purchases and sales above ₹50 lakh will significantly ease compliance burdens for jewellers and bullion dealers, fostering a more seamless and efficient business environment. These measures will collectively boost industry growth and strengthen consumer confidence.”
Avinash Gupta, Vice Chairman – GJC
Finance Minister has announced a populist Union Budget 2025 with a main aim to continue growth momentum of the Viksit Bharat. There have been no announcements on Gold and Silver import duties as market expected. There are few things specified in the finance bill about increase in tariffs on gold and silver, which is not clear, so we will have to wait for DGFT notifications.
Prithviraj Kothari, MD- RiddiSiddhi Bullions Limited (RSBL)
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The fiscal budget announced by Finance Minister Nirmala Sitharaman is advantageous for the gold industry as it increases disposable income, encourages spending, and promotes economic growth across various income levels.
Overall, this consumption-led budget prioritises both investments and spending, with the increase in disposable incomes due to an enhanced tax exemption limit expected to boost overall consumer demand, including that for gold and jewellery.
Sachin Jain, Regional CEO, India-World Gold Council
The reduction in tariffs on platinum and findings is a welcome move, but the industry awaits clarity on gold tariffs post-May 1, especially regarding alloys. While no direct duty cuts have been announced, the relaxation of TDS and TCS on high-value jewellery is a step in the right direction. The budget’s consumer-friendly measures, including the extension of the non-taxable income limit to ₹12 lakh, will encourage higher spending and drive growth in the jewellery sector.
Saiyam Mehra, Director -Unique Chains Pvt. Ltd.
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There will be no change in the gold, platinum, and silver import duty rates. This stability in duty will greatly benefit the industry. The new tariff lines, set to be introduced on May 1, 2025, will assist the government in levying the correct duty, addressing the confusion that has affected all sectors of gold, silver, and platinum.
Surendra Mehta, National Secretary – IBJA
We sincerely thank the Honourable Finance Minister for presenting a robust budget. The reduction in the customs duty from 25% to 6.4% on platinum findings and the reduction in the tariff rate from 25% to 20% on finished jewellery— is a significant step. We are confident that these measures will stimulate renewed demand and drive growth for platinum in the coming years.”
Vaishali Banerjee, Managing Director – India, Platinum Guild International
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The Union Budget 2025-26 has a laser sharp focus on boosting economic growth. With definitive steps in infrastructure investment and key support for agriculture, manufacturing and urban development, there is a deep commitment to continue on the growth momentum.
As brands continue their growth in the real Bharat, the Centres of Excellence for Skilling, coupled with global skilling partnerships, will add to the available talent pool.
The tax reforms proposed in the Budget will ensure that the consuming class will have enhanced discretionary income in their hands leading to a significant demand stimulus.
 TS Kalyanaraman, MD – Kalyan Jewellers
The budget reflects the government’s continued focus on revitalizing consumption, strengthening domestic manufacturing, and fostering job creation. Therefore, the budget has rightly focussed on offering fiscal impulse to boost consumption. With personal income tax reform, it will free up disposable income to boost urban consumption. It will boost the spending power of the middle-income segment and enhance consumer sentiment—both critical drivers of economic growth. For the retail and jewellery sector, a rise in consumption directly translates into stronger demand, fuelling expansion and employment generation.
MP Ahammed, Â Chairman, Malabar Group
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The Budget 2025 reflects a forward-thinking approach with a strong focus on growth, infrastructure development, and social welfare. The significant increase in the income tax exemption threshold is a commendable move. By enhancing the spending power of the middle class, we anticipate a positive ripple effect on consumer demand, which will invigorate various sectors of the economy. I see this budget as a positive sign for future growth and innovation, paving the way for a stronger, more competitive economy.
Dr. B.Govindan, Chairman, Bhima Jewellery- Trivandrum
This budget is a classic bend of boosting the economy in the near term through income tax relief and in the long run through job creation measures (particularly MSME sector which ia biggest job creator). This will help sustain the growth momentum. Jewellery industry will benefit from the consumption thrust. Stability in tariffs on Gold and Silver comes as a positive.
Jignesh Mehta, Founder & MD- Divine Solitaires
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The budget has set the right objective of driving growth of India by focussing on middle class consumption, agricultural sector that will drive rural demand and rural productivity , focusing on women and youth, that will drive future growth of India . Gold and Silver duty has remained the same, thus that will avoid additional burden on Indian Consumer . Tech development is need of the hour and should be focused, to becoming a more futuristic country . I think the intent is well planned
Suvankar Sen, MD & CEO, Senco Gold & Diamonds
We are deeply grateful to the Finance Minister for increasing the income tax slab from 7.5 lakhs to 12 lakhs, which will significantly boost the flow in the jewellery industry and drive demand from more consumers. As an industry, we are pleased with the decision to maintain the current customs duty. While a 1% GST would have been ideal, we remain hopeful that the Finance Minister will consider this in the months to come.
Anantha Padmanabhan, CMD-NAC JEWELLERS PVT LTD
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The Indian government’s proposed income tax relief up to Rs. 12 lakhs is expected to benefit a significant portion of the population.
The government has also addressed concerns raised by the Indian Bullion and Jewellers Association regarding import policy loopholes.
Additionally, the removal of Tax Collected at Source (TCS) will ease business operations, reduce compliance burdens, and promote economic growth. These developments are expected to have a positive impact on the Indian economy, putting it on a growth path.
Deepak Soni, Kartikey Bullion – East India Head- IBJA
We welcome and commend the government’s efforts to reduce income tax for the middle-class households which would facilitate more savings and also increase their purchasing power.
The reduction of the Basic Customs Duty on Platinum findings from 25 per cent to 6.4 per cent is a welcome step for the jewellery industry.
This inclusive budget with special focus on investing in people by setting up National Centres of Excellence for skilling with global expertise and partnership will strengthen many industries including gems and jewellery industry.
Amarendra Vummidi, Managing Partner, VBJ
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BrandBuzz
Malabar Gold & Diamonds unveils New Showroom in Goregaon, Mumbai
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Malabar Gold & Diamonds, the responsible jeweller proudly announces the opening of its newest showroom in Bangur Nagar, Goregaon (West), Mumbai. This store is bound to become the largest jewellery showroom in Goregaon spanning an impressive 5000 sqft. The space aims to provide customers with an unparalleled jewellery shopping experience, complete with spacious interiors and ample parking. The showroom also promises a premium experience with the inclusion of a privileged lounge as well as in-house diamond experts simultaneously featuring an extensive range of designs and collections. This milestone highlights the brand’s continued commitment to strengthening its presence in India.
The showroom marks the brand’s 29th outlet in Maharashtra, further solidifying its leadership in the region. The showroom was inaugurated by Mrs. Vidhya Jaiprakash Thakur, hon’ble MLA of Goregaon Vidhansabha in the presence of Mr. Fanzeem Ahmed, Regional Head, West Zone, Management Team Members, customers and well-wishers.
With a global footprint of over 375 plus showrooms across 13 countries—including India, the Middle East, the USA, the UK, Canada, and Australia—Malabar Gold & Diamonds is renowned for its wide-ranging collections, exceptional quality, and customer-centric approach. Backed by a dedicated team of 22,000 multilingual employees across 26 countries, the brand has served over 15 million satisfied customers worldwide.
The new showroom offers an extensive collection of gold, diamond, platinum, and gemstone jewellery, designed to suit various tastes and occasions. From traditional designs that reflect India’s cultural heritage to contemporary styles for modern sensibilities, the showroom caters to diverse preferences.
In a statement marking the momentous occasion, MP Ahammed, Chairman of Malabar Group, stated, “We are thrilled to announce the launch of our new showroom in Mumbai, a city known for its larger-than-life people and opulent lifestyles. At Malabar Gold & Diamonds, we take pride in creating jewellery that celebrates life’s most cherished moments. With an unwavering commitment to quality, ethical business practices, and customer satisfaction, we are excited to present our exceptional collections to Bangur Nagar, Goregaon, and look forward to giving the residents an absolutely fantastic shopping experience.”
The showroom is designed to provide a premium shopping experience, with elegant displays and a highly trained team to guide customers in selecting their perfect jewellery.
This showroom launch underscores Malabar Gold & Diamonds’ vision of becoming the world’s most preferred jeweller, combining traditional craftsmanship with modern innovation to create timeless pieces while prioritising sustainability and societal well-being.
BrandBuzz
PNG Jewellers unveils its grand Chain and Bangle Mahotsav across all stores
The brand will present a wide variety of chains and bangles across all stores and on its website for a limited period of time!
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PNG Jewellers, a brand synonymous with trust and craftsmanship, is proud to announce its much-awaited Chain & Bangle Mahotsav, an exclusive festival showcasing an exquisite collection of gold chains and bangles. This limited-time event will be available across all PNG Jewellers branches in all cities, running till stock lasts, offering customers an unparalleled shopping experience with an extensive range of designs at attractive prices.
The Chain & Bangle Mahotsav features a diverse selection of timeless and contemporary bangles and chains, perfectly blending heritage with modern aesthetics. Bangles and chains are essential pieces of daily-use jewellery, combining style and durability to complement every occasion. Additionally, customers can avail themselves of a flat 15% off on making charges, making it the perfect opportunity to invest in elegant jewellery. This collection is a beautiful exhibit of detailed craftsmanship, sparkling in purity, and packaged with the trust of PNG Jewellers.
Dr. Saurabh Gadgil, Chairman & Managing Director, PNG Jewellers, said, “At PNG Jewellers, we have always been committed to preserving traditions while evolving with the times. The Chain & Bangle Mahotsav celebrates our rich cultural heritage, offering every customer the perfect piece of jewellery that resonates with their personality and style. With exclusive collections and attractive offers, we look forward to making this festival truly special for our customers.”
This festival will be hosted across all PNG Jewellers stores and online platforms, making it easier for customers to browse and select from the comfort of their homes.
National News
India gold market update: Record high prices, accompanied by investment interest
Price surge dims jewellery demand, while investment interest lingers, Gold ETFs see unprecedented inflows in January
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Gold achieves a new peak
Heading into 2025, gold has not only reversed the price moderation seen in November-December (a decline of 6%), but it has also repeatedly hit new -record highs. So far in 2025,1 the LBMA gold price AM in USD has surged by US$286/oz or 10% to US$2,938/oz. Domestic prices have been rising in parallel with international prices, rising by 14% to a record INR86,831/10g,2 with the higher gains attributed to the weakness in the INR against the USD (1.1% depreciation y-t-d). Our analysis indicates that the upward climb in gold prices can be attributed to a combination of geopolitical risks, growing concerns about inflation, and increased investment flows.
Union Budget 2025-26: key highlights pertaining to gold
One of the key takeaways from the Union budget presented on 1 February for gold is that the import duty hasn’t been changed. In the run-up to the budget there were worries that the government might hike the duty due to the rise in gold imports after it reduced the duty by 9% back in July 2024
On the other hand, the government cut the customs tariff on gold jewellery from 25% to 20%. This is likely done as part of the overall rationalisation of tariffs across commodities. However, since jewellery imports aren’t that significant and are limited to high-end jewellery (and of low caratage), this cut in duty is unlikely to have much impact on domestic jewellery production
It was also announced that new tariff lines will be introduced under the HSN codes3 for precious metal from 1 May to distinguish imports of precious metals in various forms. The new tariff lines will differentiate gold imports in bar form from other types. This is done to address the disruptions caused by imports of gold in forms such as platinum alloy and gold paste. From May, the tariff rates can differ based on the new classification
The government has also decided not to issue any sovereign gold bonds as part of its market borrowing programme. This could work in favour of gold ETFs, as investors looking for gold-related financial products may turn to ETFs instead.
Price surge takes shine out of jewellery demand, maintains investment interest
The rally in gold prices to repeated new all-time highs since the start of the year has weighed heavily on the retail demand for gold jewellery. Uncertainty about announcements in the Union Budget also influenced buying activity.
Anecdotal reports indicate that demand dropped sharply in January and the weakness persisted into February, despite the end of the inauspicious period in the Hindu calendar (15 Dec – 15 Jan) and the usual-post Union Budget pick-up in demand. Wedding-related purchases too have been subdued, suggesting that many consumers had front loaded their purchases when prices dipped in November. Rather than making fresh purchases, many buyers are opting to exchange old gold for new jewellery. Additionally, as gold prices surged past previous thresholds, many consumers are also taking the opportunity to sell old gold and lock in profits.
This slowdown in jewellery demand has left retailers reluctant to restock, as they face challenges in meeting payment terms with manufacturers. This has created a liquidity crunch within the industry. The subdued demand environment was reflected in the widening spread between domestic and international prices. Since December, domestic gold prices3 have been trading at a discount to international prices, with the gap widening from an average US$3/oz in December to US$23/oz.4
Notwithstanding the depressed jewellery demand, investment demand interest (for bars and coins) has stayed the course with investors anticipating further price increases.
Record inflows into gold ETFs
2025 began with strong interest in Indian gold ETFs, marked by unprecedented inflows in January. According to the Association of Mutual Funds in India (AMFI), gold ETFs recorded net inflows of INR37.5bn(~US$435mn) in January, significantly higher than the average inflows of INR9.4bn(~US$112mn) over the previous 12 months. The cumulative assets under management (AUM) of gold ETFs grew to INR51.8bn(~US$6bn), an 15% m/m increase and 4.6t were added to the overall holdings, taking the collective holdings to 62.4t. These figures are close to our initial estimates, which were based on information available at the time.5
Anecdotal reports suggest that the strong inflows in January can be attributed to investors redirecting free cash flow towards gold ETFs for diversification amid ongoing global and domestic economic and policy uncertainty. The sustained weakness in the domestic equity markets has also been driving flows into gold ETFs, with investors pulling back from equities in favour of the safe-haven appeal of gold.
In February, a new product was launched, bringing the total number of gold ETFs in India to 19,6 highlighting the strong momentum in this space.
Gold buying resumes at the RBI after a brief pause
The RBI resumed its gold purchases in January, after pausing in December following 11 consecutive months of buying. The central bank added 2.8t of gold to its gold holding during the month, taking its total gold reserves to a new high of 879t. This renewed buying suggests that the RBI is likely to continue with its gold accumulation, following a significant purchase of 72.6t in 2024, making it the third largest buyer of gold among global central banks that year.
Not only is the RBI building its gold reserves, the share of gold in its forex reserves has been steadily climbing from 7.7% in January 2024 to 11.31% by early February 2025.7 This increase reflects the RBI’s efforts to diversify its forex reserves, alongside a decline in its holding of foreign currency assets (from 88.5% to 85.2%).
Gold imports slow in January
Gold imports in January saw a noteworthy drop owing to high prices leading the pull-back in demand. Anecdotal market reports suggest that manufacturers did not pick-up imports, reflecting the depressed demand environment. January’s imports were the lowest since July 2024. According to Ministry of Commerce data, the gold import bill for the month totalled $2.68bn, a 43% decrease compared to December. However, it was approximately 40% higher than January of the previous year. We estimate that the volume of imports in January ranged between 30t-35t.
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