BrandBuzz
Mia by Tanishq Unveils ‘Fiora’ Collection This Akshaya Tritiya: A Celebration of Nature’s Blossoms and New Beginnings
Inspired by the beauty of spring and the unique journey of every woman, Mia’s Fiora collection offers exquisite floral designs in gold and diamonds to mark Akshaya Tritiya with grace and elegance.
As Akshaya Tritiya approaches, Mia by Tanishq, one of India’s premier fine jewellery brands, introduces its latest collection, ‘Fiora’. Designed to celebrate the festival of new beginnings, Fiora draws inspiration from nature’s blooms, capturing the essence of personal growth and self-expression.
This collection, aptly named ‘Fiora – Inspired by Your Bloom’, is a tribute to the evolution of every woman. The delicate floral motifs, intricate gold filigree petals, and hand-carved stones like mother-of-pearl and rose quartz are a reflection of the modern woman’s journey — embracing individuality while staying rooted in tradition.
Crafted in 14kt and 18kt gold, and adorned with certified natural diamonds, Fiora features versatile pieces like earcuffs, brooches, earrings, stackable bracelets, sui-dhagas, and intricate rings. Whether for everyday wear or festive occasions, each piece is designed to complement every woman’s style and celebrate her uniqueness.
Ms. Shyamala Ramanan, Business Head of Mia by Tanishq, shared, “Mia Fiora is inspired by the delicate poetry of nature, from blooming flowers to butterflies dancing on the breeze. It’s a celebration of resilience, radiance, and the evolution of each woman’s unique bloom. This Akshaya Tritiya, we invite you to celebrate your own journey with the Mia Fiora collection.”
In keeping with its tradition of blending modernity with timeless elegance, Mia by Tanishq also introduces its Golden Harvest Scheme, allowing customers to invest in gold with monthly instalments starting at just Rs. 2,000. This initiative makes it easier for customers to own these exquisite pieces while enjoying exclusive benefits, enhancing the festive spirit of Akshaya Tritiya.
BrandBuzz
PNG Jewellers Brings Madhuri Dixit and Ranbir Kapoor Together In Its New Brand Campaign, Unstoppable Legacy
The First TVC Featuring Both Brand Ambassadors Celebrates PNG Jewellers’ Legacy Since 1832, Bringing Together Generations Of Trust As The Festive and Wedding Season Begins.
Madhuri Dixit and Ranbir Kapoor talk about legacy; the audience assumes they mean their own, and the reveal is that they are talking about PNG Jewellers, one of India’s most trusted legacy jewellery brands. That is the idea behind Unstoppable Legacy, the new campaign from PNG Jewellers. It is the first PNG Jewellers TVC to feature the two brand ambassadors, Madhuri Dixit and Ranbir Kapoor, and it goes live today across national television and digital platforms as the festive and wedding season begins.
The film is set backstage at a show. Ranbir opens with, “Hume introduction ki kya zaroorat, hum toh old gold hain” (We need no introduction, we are old gold). Madhuri replies, “Lakhon dilon mein base rehna, koi aasan baat hai kya?” (Is it easy to stay in millions of hearts?) As they speak about winning over every generation and a shine that never fades, one has inherited a legacy, and the other has created her own. The reveal comes on stage: it was about PNG Jewellers all along. The film ends on the line, Unstoppable Legacy.
Speaking on the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said:
“Legacy is earned over generations. PNG Jewellers has built its own since 1832, and families have trusted us with their most important occasions for decades. Madhuri Dixit has created a legacy of her own and Ranbir Kapoor carries one forward, which is why they were the right duo to tell this story as the festive and wedding season begins.”
Hemant Chavaan, Head, Marketing, E-commerce, CRM and CSR, PNG Jewellers, said:
“A legacy brand’s real risk is being admired and not chosen. We wanted a film a younger viewer would share, and her mother would enjoy, with PNG Jewellers earning the last frame. Madhuri Dixit brings the trust families place in us, Ranbir Kapoor brings a new generation, and the reveal shows a brand that has been at this since 1832 and is still moving strong. Unstoppable Legacy is the line we want the brand to carry.”
Madhuri Dixit said:
“Staying in people’s hearts for years is not easy, and the same is true for a brand. PNG Jewellers has done that for generations, and I have been proud to be part of this brand for many years. Shooting this film with Ranbir was great fun, and I hope viewers enjoy the twist.”
Ranbir Kapoor said:
“Legacy comes with responsibility. You respect what came before, and you still make it your own. PNG Jewellers has done that since 1832, which is why joining the family felt right. Working with Madhuri ma’am on this film was a pleasure.”
The film will run on Star Plus, ET Now, Aaj Tak and Republic Bharat, on YouTube, Instagram, Facebook and connected TV, and in PNG Jewellers stores and theatres. The campaign is supported by festive offers on gold and diamond jewellery, available across all stores till 15 November 2026.
Watch the film:
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