New Premises
AVR Swarna Mahal Jewellers Expands Legacy with New Showroom in Perambalur
Marking a new chapter in its illustrious journey, AVR Swarna Mahal Jewellers has officially inaugurated its brand-new showroom in Perambalur, bringing its legacy of trust, craftsmanship, and tradition to a fresh audience. The grand opening on May 25, 2025, was celebrated with exclusive offers and warm local reception, adding another gleaming milestone to the brand’s growing footprint.

With this launch, AVR Swarna Mahal now proudly operates 20 retail outlets across Tamil Nadu and neighbouring regions, further solidifying its presence as one of South India’s most beloved jewellery destinations.
The Perambalur showroom promises a wide array of exquisitely crafted pieces across categories — gold, diamond, silver, and Vendi silver jewellery — designed to meet both traditional and contemporary tastes. To commemorate the launch, the store is offering special inaugural discounts:

AVR Shreesmaran, Director of AVR Swarna Mahal stated, “With every new store, we bring not just jewellery, but a heritage of trust and fine artistry. Perambalur is a significant addition to our family, and we look forward to becoming a part of the lives and celebrations of the people here.”

- AVR Swarna Mahal has built a reputation over decades for its exceptional quality, customer service, and commitment to purity. The new Perambalur showroom carries forward this tradition, offering a seamless shopping experience in an elegant, welcoming environment.
Customers can now explore a world where every sparkle tells a story, and where tradition meets timeless beauty — right in the heart of Perambalur. and both precious and semi-precious stones.
New Premises
Senco Gold & Diamonds’ Nagpur Store Marks its Grand Opening With Actor, Bhumi Satish Pednekkar
Located at S Ambazari Road, Laxminagar, the Brand’s Only Store in the City Opens its Doors with Much Fanfare, Offering a Refreshed and Modern Retail Experience for Consumers.
Senco Gold & Diamonds has opened the doors of its store in Laxminagar, Nagpur, in a display of grandeur, significantly reinforcing its presence in key markets across Maharashtra with a total store count of 10. The grand opening was also marked by the esteemed presence of actor Bhumi Satish Pednekkar, who added a dash of glamour to the unveiling of the store.

Re-designed as a modern jewellery haven, the brand’s only outlet in Nagpur is spread across 5,000 sq. ft., and displays Senco’s most iconic and intricately crafted gold, diamond and platinum collections be it heirloom-inspired traditional designs or sleek, contemporary silhouettes. For walk-in customers, the store offers a more immersive and enhanced browsing and shopping experience.

From Senco’s latest Everlite additions to the Retro collection, blending vintage influences with modern minimalism, the store also marks the unveiling of the Elements of Nature collection, drawing inspiration from the forms and textures of nature and translating them into finely crafted jewellery, the store displays a wide range catering to the evolving tastes of Nagpur’s discerning customers.

Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said:

“Nagpur is an important market for us, given its growing consumer base and cultural richness. We are delighted to further strengthen our presence in Maharashtra to 10 stores with the grand opening of this retail outlet. At Senco Gold & Diamonds, we remain focused on product excellence, innovative design and delivering a seamless customer experience”
On the occasion, the franchise owner of the Nagpur store, Davesh Laddha, also said, “This grand opening marks an important milestone for us, and we are delighted to open Senco Gold & Diamonds in Nagpur in such a grand way. The city’s growing and discerning customer base makes it an exciting market, and we are committed to offering a thoughtfully curated range of jewellery that caters to diverse preferences. We aim to provide not just a retail space, but an experience where customers can discover designs, celebrate special moments, and build lasting associations with the brand.”
With this launch, Senco continues to strengthen its presence in Maharashtra, expanding its reach across key cities and bringing its signature craftsmanship to a wider audience.
Strategically located at S Ambazari Road, Laxminagar, the store is poised to be a go-to destination for jewellery lovers in Nagpur, offering an immersive retail experience that blends Senco’s legacy of craftsmanship with a refined, contemporary setting.
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