Marking a new chapter in its illustrious journey, AVR Swarna Mahal Jewellers has officially inaugurated its brand-new showroom in Perambalur, bringing its legacy of trust, craftsmanship, and tradition to a fresh audience. The grand opening on May 25, 2025, was celebrated with exclusive offers and warm local reception, adding another gleaming milestone to the brand’s growing footprint.

With this launch, AVR Swarna Mahal now proudly operates 20 retail outlets across Tamil Nadu and neighbouring regions, further solidifying its presence as one of South India’s most beloved jewellery destinations.

The Perambalur showroom promises a wide array of exquisitely crafted pieces across categories — gold, diamond, silver, and Vendi silver jewellery — designed to meet both traditional and contemporary tastes. To commemorate the launch, the store is offering special inaugural discounts:

AVR Shreesmaran, Director of AVR Swarna Mahal stated, “With every new store, we bring not just jewellery, but a heritage of trust and fine artistry. Perambalur is a significant addition to our family, and we look forward to becoming a part of the lives and celebrations of the people here.”

• AVR Swarna Mahal has built a reputation over decades for its exceptional quality, customer service, and commitment to purity. The new Perambalur showroom carries forward this tradition, offering a seamless shopping experience in an elegant, welcoming environment.

Customers can now explore a world where every sparkle tells a story, and where tradition meets timeless beauty — right in the heart of Perambalur. and both precious and semi-precious stones.