New Premises
AVR Swarna Mahal Jewellers Expands Legacy with New Showroom in Perambalur
Marking a new chapter in its illustrious journey, AVR Swarna Mahal Jewellers has officially inaugurated its brand-new showroom in Perambalur, bringing its legacy of trust, craftsmanship, and tradition to a fresh audience. The grand opening on May 25, 2025, was celebrated with exclusive offers and warm local reception, adding another gleaming milestone to the brand’s growing footprint.

With this launch, AVR Swarna Mahal now proudly operates 20 retail outlets across Tamil Nadu and neighbouring regions, further solidifying its presence as one of South India’s most beloved jewellery destinations.
The Perambalur showroom promises a wide array of exquisitely crafted pieces across categories — gold, diamond, silver, and Vendi silver jewellery — designed to meet both traditional and contemporary tastes. To commemorate the launch, the store is offering special inaugural discounts:

AVR Shreesmaran, Director of AVR Swarna Mahal stated, “With every new store, we bring not just jewellery, but a heritage of trust and fine artistry. Perambalur is a significant addition to our family, and we look forward to becoming a part of the lives and celebrations of the people here.”

- AVR Swarna Mahal has built a reputation over decades for its exceptional quality, customer service, and commitment to purity. The new Perambalur showroom carries forward this tradition, offering a seamless shopping experience in an elegant, welcoming environment.
Customers can now explore a world where every sparkle tells a story, and where tradition meets timeless beauty — right in the heart of Perambalur. and both precious and semi-precious stones.
New Premises
Muthoot Gold Point Strengthens Rajasthan Presence with Kota Launch
Muthoot Exim (P) Ltd., the precious metals division of the 138-year-old Muthoot Pappachan Group (Muthoot Blue), proudly announces the grand opening of its newest Gold Point Centre in the new Muthoot Gold Point is strategically located at Muthoot Gold Point, First floor,13 C, Vallabh Nagar, above Candere by Kalyan Jewellers, Kota, Rajasthan-324007. This marks the 80th branch in India, 3rd in Rajasthan.
The opening of this Gold Point Centre at Kota will be a wave of change that is ushered into the local public’s financial lives. It will let them liquidate their assets in gold and make financial services even more accessible through this trusted and transparent centre. Muthoot Exim’s Gold Point Centres are renowned for their commitment to transparency and customer trust. At these centres, customers can sell their old and used gold items with the assurance of receiving fair and accurate valuations. The entire process is conducted transparently, allowing customers to witness the valuation firsthand. Instant cash payments are made for gold valued up to Rs 10,000 with higher amounts processed via IMPS, NEFT, or RTGS, ensuring a seamless and trustworthy transaction experience.

Thomas Muthoot, Executive Director, Muthoot Pappachan Group & Managing Director, Muthoot Exim, added, “We are delighted to extend our Gold Point network to Kota, a city known for its rich cultural heritage and progressive spirit. With this new centre, we aim to make scientific and transparent gold recycling more accessible to the people of Kota. At Muthoot Exim, we believe that responsible recycling not only helps individuals realize the true worth of their gold but also supports a sustainable and ethical ecosystem for the future. Our endeavour has always been to combine trust with innovation, and this expansion is yet another step in that direction.”
Keyur Shah, CEO of Muthoot Exim, said, “The inauguration of our Gold Point Centre in Kota marks another step forward in our mission to make responsible gold recycling accessible across India. Kota, with its unique blend of culture and modern growth, provides the right environment to further our commitment to transparency and trust in gold transactions. Through this centre, we aim to empower individuals to convert their idle gold into financial value through a process that is secure, scientific, and sustainable. Our focus continues to be on creating solutions that benefit both people and the planet.”

Muthoot Exim Pvt. Ltd. (MEPL) has been at the forefront of innovation in the precious metals market. As the first organized player to launch a gold recycling centre in India, MEPL has continuously set benchmarks in the industry. Since the opening of its first Gold Point Centre in Coimbatore in 2015, the company has expanded to major cities including Mumbai, Bengaluru, Chennai, Ernakulam, Trivandrum, Delhi NCR, Kolkata, Hyderabad, Hubballi, Nagpur, Barasat, Tirunelveli, Guntur, Warangal, Davangere, Bhubaneswar, Kalaburagi, Thrissur, Lucknow, Mohali, Vellore, Faridabad, Kozhikode, Trichy, Belagavi, Serampore, Mathura, Secunderabad and now Kakinada consistently offering high-quality products at affordable prices.
At Gold Point Centres, Muthoot Exim purchases old and used gold items directly from customers. These items are then reprocessed, refined, and reintroduced for domestic use. Customers can expect fair and accurate valuations, with the process being fully transparent and observable. Instant cash payments are made for gold valued up to Rs 10,000, with higher amounts settled via IMPS, NEFT, or RTGS.
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