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Evaglow Diamonds from the House of AVR Swarna Mahal Jewellers unveils a dazzling new beginning at Phoenix Marketcity, Chennai!

Evaglow Diamonds the lab-grown diamond brand from the house of AVR Swarna Mahal Jewellers, has officially launched its stunning new store at Phoenix Marketcity, Chennai.

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Marking the beginning of a new chapter in luxury and brilliance, the grand opening event was nothing short of spectacular, as guests were treated to an unforgettable experience filled with sparkling gems, elegance, and excitement.

Evaglow Diamonds is setting a new standard in the world of fine jewellery, offering a perfect blend of timeless sophistication and modern flair. The store’s exclusive collection promises to bring an unparalleled level of luxury to Chennai, capturing the essence of brilliance in every piece.

Celebrate the Grand Opening with Special Offers!
To make this occasion even more special, Evaglow Diamonds is offering up to 10% OFF on MRP to all customers. Because, as they believe, luxury should shine brighter! It’s the perfect time to indulge in a piece of timeless elegance and add a bit of sparkle to your collection.

A Cause That Shines Bright-
But there’s more to this launch than just luxury. Every purchase made at Evaglow Diamonds contributes to the Shine for the Shore initiative, an effort dedicated to saving the endangered Olive Ridley sea turtles. Through this initiative, the brand is helping clean beaches, install dustbins, create nesting tents, and spread awareness to protect these beautiful creatures and their natural habitats. By shopping at Evaglow Diamonds, customers are playing an important role in preserving the environment and contributing to a cause that truly matters.

With a commitment to both luxury and sustainability, Evaglow Diamonds is poised to light up the future with brilliance, elegance, and purpose.

National News

De Beers Q3 Sales Volume Rises 71% Year On Year On Price Cuts

Performance Remains Weighed Down By A Shift Toward Lower-Value Goods and Ongoing Pressure From Lab-Grown Diamonds

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De Beers Q3 total rough-diamond sales volume jumped 71% year-on-year to 9.8M carats. Consolidated volume surged 91% to 8.7M carats, driven by aggressive July price cuts that sparked buyer demand.

​Price Drop Capped Revenue: The average selling price tumbled 45% to $84/carat (price index down 20%). As a result, Q3 consolidated revenue rose only 4% to $731M, while year-to-date revenue dropped 15% to $2.04B.

Production Target Raised: 2026 production guidance increased to 25–28M carats following full acquisition of the Gahcho Kué mine, boosting De Beers’ share of output without adding extra supply to the global market.

Market Pressures: Performance remains weighed down by a shift toward lower-value goods and ongoing pressure from lab-grown diamonds in price-sensitive categories.

Signs of Stability: Anglo American reported stabilizing rough-diamond conditions, supported by improved consumer demand in the US and India and a better-balanced supply-demand landscape.

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