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GJC’s most premium B2B jewellery exhibition GJS Diwali Edition 2024 showcases timeless elegance and innovation
Mumbai, September 25th, 2024: The All India Gem and Jewellery Domestic Council (GJC) a pioneer industry body representing over 600,000 jewellers across the country, is proud to announce the inauguration of its exclusive GJS Diwali Edition 2024. The event is considered as #HumaraApnaShow was officially opened on Wednesday and will continue till September 28, 2024, at the Jio World Convention Centre, Mumbai, featuring a stunning collection of fine jewellery that blends traditional craftsmanship with contemporary design.
The exhibition was inaugurated by the Chief Guest and industry veteran Govindbhai Dholakia, Chairman Emeritus, SRK from Surat. Eminent personalities who graced the occasion include Immediate Past Chairman Ashish Pethe, COA Co-Convenor Nilesh Shobhawat, Vice Chriaman Rajesh Rokde, Past Chairman Nitin Khandelwal, Guests of Honour Ajay Chawla – CEO Jewellery Division Titan Jewellery, Guests of Saurabh Gadgil – MD P N Gadgil Jewellers, Suvankar Sen – MD Senco Gold & Diamond, Special Guest Rajiv Jain Secretary JJS, Prithviraj Kothari – President India Bullion and Jewellers Association, and Vice Chairman GJEPC Kirit Bhansali.
Several prominent figures from the fashion and jewellery world participated in the exhibition, which promises to bring together jewellery enthusiasts, collectors, and industry experts under one roof, offering a unique opportunity to explore a dazzling array of high-end pieces. With over 400 exhibitors spread across 700+ booths from across the country and international markets, the Diwali edition of GJS2024 promises a spectacular display of timeless designs, cutting-edge creations, and exclusive pieces ranging from traditional and bridal jewellery to contemporary fashion-forward collections.
Perfectly timed before the festival of the wedding season, the delivery show is scheduled 8 days before Navratri, 17 days before Dussera, 34 days before Dhanteras, 37 days before Diwali, and 48 days before the wedding season. Among other facilities, visitors may benefit from complimentary lounge access at the exhibition venue with special F&B provision, hi-speed internet access at the lounge, dedicated parking space, reserved seating area at seminar & networking night organized during GJS 2024. Additionally, GJC has also arranged private shuttle car service at discounted rates, exclusive entry-exit at the exhibition venue, early access to the show, and privilege visitor logo on the badge.
Attendees had the opportunity to explore a wide variety of jewellery styles, including gold, couture and real diamond studded ornaments, silver, platinum, gemstones, allied and machinery, loose diamonds, pearls, lab grown diamonds and bespoke custom designs. The key highlights of this event was that renowned jewellery brands and independent designers unveiled their latest collections of exclusive designs offering visitors a first look at the season’s hottest trends. Experts from the industry hosted educational sessions such as interactive workshops and seminars on jewellery design, gemstone identification, and the art of jewellery craftsmanship.
Saiyam Mehra, Chairman, GJC, said, “The GJS Show has been a pioneer in the industry for which we have arranged complimentary food, water, and parking space, among other necessities for exhibitors and visitors alike. We are expecting Rs 25,000-30,000 crore worth of business to be executed during the show, despite gold prices reaching all-time high. The exhibition has witnessed participation from all types of jewellery value chain including gold, diamond, lose stones, machineries”
Rajesh Rokde, Vice Chairman, GJC, stated, “It give me an immense pleasure that I got the opportunity to speak before the chairman. GJC is working 360 degrees for the betterment of the domestic jewellery industry. Only 200 workers were engaged in the diamond jewellery industry in Surat when Govindbhai Dholakia, the veteran industry leader, started his career with just Rs 103 as his monthly salary. Today, more than one million people are working in this industry there. GJC is known for all-round work and help for the jewellery industry. We will continue working for the growth of the industry with our main motto as promoting, protecting, and progressing.”
Chief Guest of the occasion, Govindbhai Dholakia, Chairman Emeritus, expressed excitement about the event, saying, “We should consider ourselves blessed to be in this jewellery industry. This business doesn’t cause harm to humans and any other living being. Across the globe, members of the jewellery industry are the most honest. We must remember that it is our responsibility to conduct our business honestly and uphold moral values.”
About GJC: All India Gem and Jewellery Domestic Council is a national trade council established with the objective to address the industry, its functioning, and its cause with a 360° approach to promote and progress its growth, while protecting the industry’s interests. As a self-regulated trade body, GJC, since the last 19 years, has been serving as a bridge between the Government and the trade as well as undertaking various initiatives on behalf of and for the industry.
DiamondBuzz
The Luanda Accord expands as Namibia joins, GJEPC and DMCC move toward Natural Diamond Council membership
Minimal silhouettes and fancy-cut diamonds define a contemporary collection designed for effortless, everyday elegance this Valentine’s season
The Republic of Namibia is the latest government to sign the Luanda Accord while India’s Gem and Jewellery Export Promotion Council (GJEPC) and DMCC (Dubai Multi Commodities Centre) are set to become new members of the Natural Diamond Council.
The Luanda Accord held its second high-level meeting at the African Mining Indaba 2026, marking an expansion of collective action in support of global generic marketing for natural diamonds, led by the Natural Diamond Council (NDC).
The Accord brings together diamond-producing governments and industry stakeholders committed to sustained investment in protecting and promoting the natural diamond category. Its inaugural meeting took place in June 2025, with participation from producing countries and leaders across the global natural diamond value chain.
At today’s meeting, the Government of the Republic of Namibia formally became a signatory to the Luanda Accord, joining Angola, Botswana and the Democratic Republic of Congo. By signing, Namibia commits to supporting the natural diamond industry through an agreed contribution to global category marketing in alignment with the principles of the Luanda Accord. The announcement follows Namibia’s expression of strong support in principle at the first Luanda Accord meeting and the subsequent completion of all required governmental authorizations.
With a diamond industry dating back to 1908, Namibia is today the fifth largest diamond producer in the world by value and home to a significant diamond cutting and polishing industry. For decades, diamonds have been a cornerstone of Namibia’s economy, generating employment, supporting local communities and providing vital government revenue that has funded infrastructure, healthcare, and education for the people of Namibia.
Honourable Modestus Amutse, Minister of Industries, Mines and Energy of the Republic of Namibia, said: “Natural diamonds have helped shape Namibia’s economic story for more than a century, creating jobs, supporting communities and contributing directly to national development.
By joining the Luanda Accord, Namibia is affirming that producing countries have both a stake and a responsibility in telling the true story of natural diamonds. This is about ensuring that the value created by our resources continues to benefit our people, today and for generations to come.”
Amber Pepper, CEO of the NDC, said: “Namibia’s decision to formally join the Luanda Accord is a powerful signal of leadership from one of the world’s largest diamond-producing nations. Collective action is essential to protect the integrity and desirability of natural diamonds, and Namibia’s commitment strengthens our ability to tell the compelling story of their positive impact.”
At the same meeting, the Gem and Jewellery Export Promotion Council (GJEPC) and the NDC signed a Memorandum of Understanding that sets out a pathway for GJEPC to become an NDC member by 1 May 2026. Membership is subject to agreement on the level and structure of financial contribution, followed by completion of legal and regulatory requirements. Accession by May 2026 will enable GJEPC and the NDC to work together ahead of the 2026 holiday season. This step builds on GJEPC’s signature of the Luanda Accord in June 2025 and reflects its continued commitment to collective action in support of the natural diamond sector.
On signing the MOU, Shaunak Parikh, Vice Chairman of GJEPC said: “India sits at the heart of the global natural diamond value chain, from cutting and polishing to a fast-growing domestic consumer market. Joining forces with the Natural Diamond Council reflects our belief that the future of natural diamonds depends on collaboration, transparency and a shared commitment to building long-term consumer confidence.”
Amber Pepper added: “GJEPC have long been a valued partner of the Natural Diamond Council. Their move toward membership deepens that partnership and strengthens our ability to reach the next generation of consumers with clear, compelling information about what makes natural diamonds rare, authentic and meaningful.”
Additionally, the Dubai Multi Commodities Centre (DMCC) signed a Letter of Intent reflecting their continued commitment to advancing the objectives of the Luanda Accord, including through becoming a member of the NDC by 1 May 2026.
Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer of DMCC commented: “As the world’s largest diamond trading hub, DMCC is home to a leading community of companies operating across the global diamond trade. Our move toward membership of the Natural Diamond Council reflects our commitment to supporting this community, while also contributing to the continued growth and long-term stability of the natural diamond industry.
Strengthening the way natural diamonds are presented to consumers is key to building awareness and sustaining demand. We also recognise the important role African producing nations play in the industry and will continue to work with partners to help ensure the value generated supports economic progress in the countries and communities from which these resources originate.
By connecting production with international markets through Dubai, DMCC will continue to support a transparent, competitive and future focused diamond sector.”
Amber Pepper noted: “I welcome the opportunity to work with DMCC to ensure that the industry’s efforts to support the natural diamond sector are aligned and amplified around the world.”
Together, these developments represent a significant step forward for the Luanda Accord and for the NDC as it advances its mission to protect and promote the integrity, desirability, and enduring value of natural diamonds worldwide.
The Luanda Accord signatories and the NDC continue to call on all participants across the diamond value chain – from miners and traders to manufacturers and retailers – to support this initiative. A shared vision, matched by sustained investment in consumer demand, is essential to the future of the natural diamond industry.
source: NDC
The Luanda Accord expands as Namibia joins, GJEPC and DMCC move toward Natural Diamond Council membership
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.