OurBuzz
GJC’s most premium B2B jewellery exhibition GJS Diwali Edition 2024 showcases timeless elegance and innovation
Mumbai, September 25th, 2024: The All India Gem and Jewellery Domestic Council (GJC) a pioneer industry body representing over 600,000 jewellers across the country, is proud to announce the inauguration of its exclusive GJS Diwali Edition 2024. The event is considered as #HumaraApnaShow was officially opened on Wednesday and will continue till September 28, 2024, at the Jio World Convention Centre, Mumbai, featuring a stunning collection of fine jewellery that blends traditional craftsmanship with contemporary design.
The exhibition was inaugurated by the Chief Guest and industry veteran Govindbhai Dholakia, Chairman Emeritus, SRK from Surat. Eminent personalities who graced the occasion include Immediate Past Chairman Ashish Pethe, COA Co-Convenor Nilesh Shobhawat, Vice Chriaman Rajesh Rokde, Past Chairman Nitin Khandelwal, Guests of Honour Ajay Chawla – CEO Jewellery Division Titan Jewellery, Guests of Saurabh Gadgil – MD P N Gadgil Jewellers, Suvankar Sen – MD Senco Gold & Diamond, Special Guest Rajiv Jain Secretary JJS, Prithviraj Kothari – President India Bullion and Jewellers Association, and Vice Chairman GJEPC Kirit Bhansali.
Several prominent figures from the fashion and jewellery world participated in the exhibition, which promises to bring together jewellery enthusiasts, collectors, and industry experts under one roof, offering a unique opportunity to explore a dazzling array of high-end pieces. With over 400 exhibitors spread across 700+ booths from across the country and international markets, the Diwali edition of GJS2024 promises a spectacular display of timeless designs, cutting-edge creations, and exclusive pieces ranging from traditional and bridal jewellery to contemporary fashion-forward collections.
Perfectly timed before the festival of the wedding season, the delivery show is scheduled 8 days before Navratri, 17 days before Dussera, 34 days before Dhanteras, 37 days before Diwali, and 48 days before the wedding season. Among other facilities, visitors may benefit from complimentary lounge access at the exhibition venue with special F&B provision, hi-speed internet access at the lounge, dedicated parking space, reserved seating area at seminar & networking night organized during GJS 2024. Additionally, GJC has also arranged private shuttle car service at discounted rates, exclusive entry-exit at the exhibition venue, early access to the show, and privilege visitor logo on the badge.
Attendees had the opportunity to explore a wide variety of jewellery styles, including gold, couture and real diamond studded ornaments, silver, platinum, gemstones, allied and machinery, loose diamonds, pearls, lab grown diamonds and bespoke custom designs. The key highlights of this event was that renowned jewellery brands and independent designers unveiled their latest collections of exclusive designs offering visitors a first look at the season’s hottest trends. Experts from the industry hosted educational sessions such as interactive workshops and seminars on jewellery design, gemstone identification, and the art of jewellery craftsmanship.
Saiyam Mehra, Chairman, GJC, said, “The GJS Show has been a pioneer in the industry for which we have arranged complimentary food, water, and parking space, among other necessities for exhibitors and visitors alike. We are expecting Rs 25,000-30,000 crore worth of business to be executed during the show, despite gold prices reaching all-time high. The exhibition has witnessed participation from all types of jewellery value chain including gold, diamond, lose stones, machineries”
Rajesh Rokde, Vice Chairman, GJC, stated, “It give me an immense pleasure that I got the opportunity to speak before the chairman. GJC is working 360 degrees for the betterment of the domestic jewellery industry. Only 200 workers were engaged in the diamond jewellery industry in Surat when Govindbhai Dholakia, the veteran industry leader, started his career with just Rs 103 as his monthly salary. Today, more than one million people are working in this industry there. GJC is known for all-round work and help for the jewellery industry. We will continue working for the growth of the industry with our main motto as promoting, protecting, and progressing.”
Chief Guest of the occasion, Govindbhai Dholakia, Chairman Emeritus, expressed excitement about the event, saying, “We should consider ourselves blessed to be in this jewellery industry. This business doesn’t cause harm to humans and any other living being. Across the globe, members of the jewellery industry are the most honest. We must remember that it is our responsibility to conduct our business honestly and uphold moral values.”
About GJC: All India Gem and Jewellery Domestic Council is a national trade council established with the objective to address the industry, its functioning, and its cause with a 360° approach to promote and progress its growth, while protecting the industry’s interests. As a self-regulated trade body, GJC, since the last 19 years, has been serving as a bridge between the Government and the trade as well as undertaking various initiatives on behalf of and for the industry.
BrandBuzz
De Beers India Introduces ‘Love, From Hubby’, A New Ritual For A Second Season Of Love
Introducing One-Carat Natural Diamond Solitaires Celebrating Love’s Next Chapter
There are moments in a marriage that are celebrated with great fanfare: the wedding, anniversaries and the arrival of children. But there is one deeply personal chapter that often passes quietly. The time when children leave home and couples find themselves with more time, space and freedom to rediscover life together.

De Beers India is giving this moment a new name and a new ritual with ‘Love, From Hubby’, an invitation to celebrate the next phase of a couple’s journey, when life begins to make room for them once again. At the heart of the campaign is an exclusive collection of one-carat natural diamond solitaire rings, created as a meaningful gift from husbands to their wives to mark this transition.
The idea reflects a quiet evolution taking place in affluent Indian households. As children move away for education and careers, couples enter a phase of life with greater time, space and financial confidence to invest in each other. ‘Love, From Hubby’ reframes the so-called empty nest as an opportunity to put the couple back at the centre of their lives, to make plans together, rediscover shared interests, travel, create new memories and celebrate the relationship beyond their roles as parents.
Toranj Mehta, Country Head, Category Marketing, De Beers India Stated–

“This idea came from what we see in real Indian homes. Couples spend years putting everyone else first and rarely are they reminded that there is a beautiful next chapter that belongs to them. With ‘Love, From Hubby’, we want to celebrate the joy of choosing each other all over again, reminding couples that it is perfectly natural and wonderfully romantic, to fall in love with your partner anew. When love is real, it deserves something equally real to mark it. A natural diamond, formed by nature and made to endure, is an honest and meaningful expression of a love that continues to evolve.”
The timing of the campaign reflects a broader shift in the aspirations and priorities of affluent Indian households. The De Beers India Diamond Acquisition Study 2025 found that celebrating a relationship milestone and expressing love or commitment are among the leading reasons Indians purchase natural diamonds. This appetite for meaningful celebration is set to grow, with the number of Indian households earning above US$20,000 annually forecast to more than double, from 32 million in 2025 to 67 million by 2030.

The ritual comes to life through the ‘Love, From Hubby Real Love Solitaire Collection’, featuring one-carat natural diamond solitaires set in yellow, white and rose gold. Designed as a considered gift from husband to wife, the collection offers a contemporary take on the classic solitaire, giving couples a tangible way to mark this new phase and celebrate the life they have built together.
Love so real, only a real diamond will do. Available at natural diamond retail partner stores across the country, the collection brings this thought to life through diamonds created by nature and treasured for generations.
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