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GJC’s most premium B2B jewellery exhibition GJS Diwali Edition 2024 showcases timeless elegance and innovation

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Mumbai, September 25th, 2024: The All India Gem and Jewellery Domestic Council (GJC) a pioneer industry body representing over 600,000 jewellers across the country, is proud to announce the inauguration of its exclusive GJS Diwali Edition 2024. The event is considered as #HumaraApnaShow was officially opened on Wednesday and will continue till September 28, 2024, at the Jio World Convention Centre, Mumbai, featuring a stunning collection of fine jewellery that blends traditional craftsmanship with contemporary design.

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The exhibition was inaugurated by the Chief Guest and industry veteran Govindbhai Dholakia, Chairman Emeritus, SRK from Surat. Eminent personalities who graced the occasion include Immediate Past Chairman Ashish Pethe, COA Co-Convenor Nilesh Shobhawat, Vice Chriaman Rajesh Rokde, Past Chairman Nitin Khandelwal, Guests of Honour Ajay Chawla – CEO Jewellery Division Titan Jewellery, Guests of Saurabh Gadgil – MD P N Gadgil Jewellers,  Suvankar Sen – MD Senco Gold & Diamond, Special Guest Rajiv Jain Secretary JJS, Prithviraj Kothari – President India Bullion and Jewellers Association, and Vice Chairman GJEPC Kirit Bhansali.

Several prominent figures from the fashion and jewellery world participated in the exhibition, which promises to bring together jewellery enthusiasts, collectors, and industry experts under one roof, offering a unique opportunity to explore a dazzling array of high-end pieces. With over 400 exhibitors spread across 700+ booths from across the country and international markets, the Diwali edition of GJS2024 promises a spectacular display of timeless designs, cutting-edge creations, and exclusive pieces ranging from traditional and bridal jewellery to contemporary fashion-forward collections.

Perfectly timed before the festival of the wedding season, the delivery show is scheduled 8 days before Navratri, 17 days before Dussera, 34 days before Dhanteras, 37 days before Diwali, and 48 days before the wedding season. Among other facilities, visitors may benefit from complimentary lounge access at the exhibition venue with special F&B provision, hi-speed internet access at the lounge, dedicated parking space, reserved seating area at seminar & networking night organized during GJS 2024. Additionally, GJC has also arranged private shuttle car service at discounted rates, exclusive entry-exit at the exhibition venue, early access to the show, and privilege visitor logo on the badge.

Attendees had the opportunity to explore a wide variety of jewellery styles, including gold, couture and real diamond studded ornaments, silver, platinum, gemstones, allied and machinery, loose diamonds, pearls, lab grown diamonds and bespoke custom designs. The key highlights of this event was that renowned jewellery brands and independent designers unveiled their latest collections of exclusive designs offering visitors a first look at the season’s hottest trends. Experts from the industry hosted educational sessions such as interactive workshops and seminars on jewellery design, gemstone identification, and the art of jewellery craftsmanship.

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Saiyam Mehra, Chairman, GJC, said, “The GJS Show has been a pioneer in the industry for which we have arranged complimentary food, water, and parking space, among other necessities for exhibitors and visitors alike. We are expecting Rs 25,000-30,000 crore worth of business to be executed during the show, despite gold prices reaching all-time high. The exhibition has witnessed participation from all types of jewellery value chain including gold, diamond, lose stones, machineries”

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Rajesh Rokde, Vice Chairman, GJC, stated, “It give me an immense pleasure that I got the opportunity to speak before the chairman. GJC is working 360 degrees for the betterment of the domestic jewellery industry. Only 200 workers were engaged in the diamond jewellery industry in Surat when Govindbhai Dholakia, the veteran industry leader, started his career with just Rs 103 as his monthly salary. Today, more than one million people are working in this industry there. GJC is known for all-round work and help for the jewellery industry. We will continue working for the growth of the industry with our main motto as promoting, protecting, and progressing.”

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Chief Guest of the occasion, Govindbhai Dholakia, Chairman Emeritus, expressed excitement about the event, saying, “We should consider ourselves blessed to be in this jewellery industry. This business doesn’t cause harm to humans and any other living being. Across the globe, members of the jewellery industry are the most honest. We must remember that it is our responsibility to conduct our business honestly and uphold moral values.”

About GJC: All India Gem and Jewellery Domestic Council is a national trade council established with the objective to address the industry, its functioning, and its cause with a 360° approach to promote and progress its growth, while protecting the industry’s interests. As a self-regulated trade body, GJC, since the last 19 years, has been serving as a bridge between the Government and the trade as well as undertaking various initiatives on behalf of and for the industry.

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DiamondBuzz

Divine Solitaires Reinforces The Value Of Diamonds Amid Rising Gold Prices and Evolving Consumer Sentiment

Divine Solitaires Shares Its Perspective On Why Natural Diamonds Remain A Timeless and Relevant Choice For Modern Buyers.

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Amid recent debates about rising gold prices and changing consumer purchasing habits, Divine Solitaires has provided a timely brand viewpoint pushing customers to reconsider how they approach milestone and aspirational purchases. Drawing on the greater economic conversation about reduced gold dependency and smarter purchasing choices, the brand has proposed a simple but relevant idea: halting gold purchases does not have to imply pausing personal celebrations or dreams.

Built around the message, “A Golden Pause. A Diamond Moment.”, the brand’s latest communication reflects the current market reality, where consumers are becoming more mindful of gold purchases amid unprecedented bullion price hikes and evolving government measures impacting the gold sector. Divine Solitaires believes this moment presents an opportunity for buyers to shift their focus toward natural diamonds, which continue to hold emotional, symbolic, and long-term value for milestone moments.

The idea also stems from a broader industry and economic perspective. While more than 90% of the gold consumed in India is imported, India’s natural diamond ecosystem remains deeply connected to the country’s economy, with Indian artisans cutting and polishing over 90% of the world’s diamonds, most of which are exported globally. Divine Solitaires highlights how choosing natural diamonds not only celebrates emotional and milestone moments, but also supports Indian craftsmanship, employment, foreign exchange generation, and the country’s global leadership in the diamond industry.


Additionally, the brand positions solitaire diamond coins as meaningful modern purchases that can serve as a thoughtful alternative to traditional gold coins. While gold coins often offer limited value addition to the Indian economy due to high import dependency, natural diamonds contribute significantly to India’s craftsmanship, exports, employment, and global industry leadership combining emotional value with lasting economic impact.

Commenting on this perspective, Jignesh Mehta, Founder and MD, Divine Solitaires, said:

“Jewellery has always been deeply emotional, whether it marks love, achievement, commitment, or self-reward. At Divine Solitaires, we looked at the current gold price scenario and felt there was a larger, more relevant consumer conversation to participate in. If buyers are consciously holding back on gold due to current market conditions, it doesn’t mean their celebrations or aspirations should be put on hold.”

He further added,”Natural diamonds offer timeless emotional value and remain deeply aspirational. At the same time, they are part of an industry where India has built extraordinary global leadership through its craftsmanship and processing expertise. This is our way of encouraging consumers to think differently, thoughtfully, and meaningfully in the current environment.”

With this, Divine Solitaires maintains its position as a brand that goes beyond product-driven conversations, engaging with real customer sentiment and bigger societal developments while underlining natural diamonds’ enduring value.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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