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Young Indians drive colour gemstone boom, redefine jewellery market

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Young Indians are increasingly  turning to colored gemstones like tanzanite, paraiba tourmaline and morganite for their jewellery collections. The trend, amplified by Bollywood celebrities flaunting vibrant stones on social media, is transforming India’s jewelry market and creating new opportunities in a sector that has traditionally been dominated by gold. Gemstone-studded jewelry typically uses 14- or 18-karat gold, compared with the 22-karat gold required for traditional Indian jewelry, making pieces more affordable for younger consumers.

India’s colored gemstone market generated an estimated $825 million in revenue during the fiscal year ending March 2025, up from $770 million the previous year and $600 million in 2020, according to Tehmasp Printer, MD-IGI.

The broad price range of colored gemstones—from 1,000 rupees ($12) per carat for lower-grade stones to more than 100,000 rupees ($1,200) for premium specimens—appeals to consumers across income levels. Paraiba tourmaline, among the most prized colored gemstones, can command up to 500,000 rupees ($6,000) per carat, while natural diamonds typically cost 250,000-300,000 rupees ($3,000-$3,600) per carat.

The global colored gemstone market is projected to grow from approximately $1.9 billion in 2025 to $5.7 billion by 2035, representing an 11.3% compound annual growth rate, according to industry forecasts.

The shift toward colored gemstones represents a notable evolution in Indian jewelry preferences, traditionally dominated by gold’s cultural significance and investment appeal. As prices for traditional precious metals and diamonds continue climbing, colored gemstones are providing an accessible entry point into luxury jewelry for India’s growing middle class.

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National News

VBJ Brings Its Signature Jewellery Showcase To Trichy This Aadi

~ Explore The Widest Range Of Gold, Diamond, Solitaire and Precious Stone Jewellery ~

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VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to host an exclusive two-day jewellery exhibition in Trichy on 29th & 30th July 2026 at Ramyas Hotel, Swarnam Hall, Williams Road, Cantonment, Trichy. Building on the immense love and patronage received from customers across the region, VBJ is bringing its signature collections closer to jewellery connoisseurs in the city, along with an exclusive Aadi offer of 20% off on Making Charges and Value Addition (VA) on gold, diamond, solitaire, precious stone and bridal jewellery.

The exhibition will present an extensive selection of jewellery collections featuring bridal masterpieces, elegant necklaces, bangles, earrings, rings, chains, gemstones and contemporary everyday designs. Thoughtfully curated to cater to evolving customer preferences, the showcase reflects VBJ’s enduring legacy of exceptional craftsmanship and uncompromising quality.

Speaking about the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:

“Trichy has always been an important market for us, and we are delighted to bring our exclusive jewellery exhibition to the city once again. As we prepare to open our new showroom here, this exhibition is our way of celebrating the trust and affection customers have shown us over the years. We warmly invite everyone to explore our exquisite collections and make the most of our exclusive Aadi offers.”

Adding to this, Jithendra Vummidi, Managing Partner, VBJ, said:

 “This exhibition brings together some of VBJ’s finest signature collections, featuring an extensive range of gold, diamond, solitaire and precious stone jewellery. Whether customers are looking for heirloom bridal masterpieces or elegant everyday designs, the showcase offers something for every jewellery lover. With our exclusive Aadi offers, we are delighted to make this experience even more special.”

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.

Further strengthening its regional presence, VBJ is set to open its all-new showroom on Karur Bypass Road, Trichy, soon, reaffirming the brand’s long-term commitment to serving customers across Tamil Nadu with personalised experiences and exceptional craftsmanship. The exhibition will remain open from 11 AM to 8 PM on both days.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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