BrandBuzz
VBJ Returns To Tiruppur With An Exclusive Jewellery Exhibition
~ A Three-Day Showcase Of Handcrafted Gold, Diamond, and Solitaire Jewellery ~
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand is back in Tiruppur with an exclusive exhibition from 23rd to 25th May 2026 at RK Residency, Label Hall, Ground floor, 391, Avinashi Road. Jewellery enthusiasts and patrons will get an opportunity to discover and shop from an exquisite selection of gold, diamond, and solitaire jewellery curated specially for the occasion.
Speaking about the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:
“At VBJ, every exhibition is an opportunity to connect closely with our customers and bring our craftsmanship to newer audiences. Tiruppur has always shown a deep appreciation for jewellery rooted in heritage while embracing contemporary elegance. We are delighted to return with a thoughtfully curated collection that celebrates tradition and timeless design.”
The exhibition will feature a wide range of VBJ’s signature creations including bridal gold & diamond jewellery, necklaces, bangles, earrings, rings, chains, gemstones and solitaires, crafted with precision and attention to detail. The offering promises an immersive jewellery experience for customers looking for heirloom-worthy pieces for weddings, festive occasions and everyday luxury.
Commenting on the showcase, Jithendra Vummidi, Managing Partner, VBJ, said:
“Our endeavour has always been to create jewellery that resonates across generations while staying relevant to evolving tastes. Through this exhibition, we look forward to presenting collections that blend timeless artistry with modern sensibilities, offering buyers in Tiruppur a truly elevated jewellery experience.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.
The exhibition will be open from 11 AM to 8 PM on all three days. VBJ invites jewellery connoisseurs, families, and patrons to explore an exceptional line-up of designs that reflect the brand’s legacy of trust, quality, and craftsmanship.
BrandBuzz
CaratLane Honours Maharashtrian Heritage With New ‘CHANDRAKOR’ Collection
CaratLane Celebrates Maharashtrian Heritage Through Contemporary Jewellery Inspired By The Iconic Chandrakor Motif.
CaratLane – a TATA product, India’s leading omni-channel jewellery brand, has unveiled their new collection inspired by Chandrakor — an iconic crescent moon bindi that serves as a timeless symbol of Maratha identity, strength, and pride. Rooted in Maharashtrian tradition, the collection pays tribute to this sacred motif by capturing the deep cultural significance it carries.
Designed for jewellery enthusiasts who deeply value their heritage, each design translates the delicate crescent shape into contemporary fine jewellery, allowing wearers to celebrate Maharashtrian cultural roots with elegance.
The collection comes to life in a campaign film featuring the well-known Indian dancer and actress Mukti Mohan. The film opens with Mukti gracefully adorning the crescent-inspired Chandrakor jewellery, and transitions into an energetic celebration of Maharashtrian pride with the beats of dholtasha to reveal the beauty of Chandrakor designs.
Speaking on the launch, Saumen Bhaumik, MD, CaratLane, remarked:
“The Chandrakor motif holds a special place in Maharashtra’s cultural heritage, representing a deep sense of identity, pride and tradition. As Maharashtra comes alive in celebration of Ganesh Chaturthi, this felt like a meaningful moment to honour a symbol so deeply woven into the state’s cultural identity. With this collection, we wanted to reimagine this cherished symbol through contemporary jewellery, allowing people to appreciate and celebrate their heritage in a way that feels personal, elegant and relevant to everyday life.”
The collection is currently available in select stores and online on www.caratlane.com. Through this launch, CaratLane continues to honor its commitment to making fine jewellery more versatile, accessible, and relevant for today’s consumers.
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