National News
Vummidi Bangaru Jewellers Appoints Deepansh Bhargava as Marketing Head to Lead Brand’s Next Growth Chapter
As VBJ celebrates 125 years, Bhargava’s retail and lifestyle marketing expertise is set to drive domestic and international expansion, including key U.S. and Tamil Nadu markets.
Vummidi Bangaru Jewellers (VBJ), one of South India’s most respected jewellery houses, has appointed Deepansh Bhargava as Senior Vice President and Head of Marketing. The move comes as VBJ celebrates its 125th anniversary and embarks on a bold new phase of growth both in India and abroad.
Bhargava brings extensive experience in retail and lifestyle marketing, having led brand strategy and digital initiatives across prominent fashion and premium retail companies. His previous roles include contributions to the national rollout of Central under Future Group, and early-stage brand-building efforts for Brand Factory and Foodhall. At DLF Luxury and Premium Retail, he deepened his understanding of consumer behavior in upscale retail environments and developed an expertise in experiential marketing.

Announcing the appointment, Amarendran Vummidi, Managing Director of VBJ, said, “Our journey toward becoming a Rs 5,000 crore brand is just beginning. After the successful launch of our showroom in Dallas, Texas, we are preparing to expand further in the U.S. with new stores in Chicago, California, and Virginia. At home, we’re focused on deepening our presence in Tamil Nadu, with upcoming stores in Coimbatore, Trichy, Madurai, and additional Chennai locations such as T. Nagar and Chrompet. We believe Deepansh Bhargava’s leadership will bring strategic depth to this exciting journey.”
Jithendra Vummidi, Joint Managing Director, added, “Jewellery is both an emotional and cultural investment. Staying relevant means staying connected with our customers’ evolving aspirations. Deepansh’s insight and creativity will help us strengthen our brand while staying rooted in our heritage.”


Speaking about his new role, Bhargava said, “I’m honoured to join VBJ at such a landmark moment. It’s a privilege to be part of a legacy brand known for exceptional craftsmanship and deep cultural significance. I look forward to helping shape the next phase of its growth and relevance.”
VBJ, known for its exquisite gold, diamond, and silver jewellery, operates flagship stores in Chennai and has announced aggressive expansion plans across South India and internationally. The company opened its first overseas store in Dallas in 2023 and is now eyeing further growth in key North American markets.
National News
VBJ Brings Its Signature Jewellery Showcase To Trichy This Aadi
~ Explore The Widest Range Of Gold, Diamond, Solitaire and Precious Stone Jewellery ~
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to host an exclusive two-day jewellery exhibition in Trichy on 29th & 30th July 2026 at Ramyas Hotel, Swarnam Hall, Williams Road, Cantonment, Trichy. Building on the immense love and patronage received from customers across the region, VBJ is bringing its signature collections closer to jewellery connoisseurs in the city, along with an exclusive Aadi offer of 20% off on Making Charges and Value Addition (VA) on gold, diamond, solitaire, precious stone and bridal jewellery.


The exhibition will present an extensive selection of jewellery collections featuring bridal masterpieces, elegant necklaces, bangles, earrings, rings, chains, gemstones and contemporary everyday designs. Thoughtfully curated to cater to evolving customer preferences, the showcase reflects VBJ’s enduring legacy of exceptional craftsmanship and uncompromising quality.
Speaking about the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:
“Trichy has always been an important market for us, and we are delighted to bring our exclusive jewellery exhibition to the city once again. As we prepare to open our new showroom here, this exhibition is our way of celebrating the trust and affection customers have shown us over the years. We warmly invite everyone to explore our exquisite collections and make the most of our exclusive Aadi offers.”

Adding to this, Jithendra Vummidi, Managing Partner, VBJ, said:

“This exhibition brings together some of VBJ’s finest signature collections, featuring an extensive range of gold, diamond, solitaire and precious stone jewellery. Whether customers are looking for heirloom bridal masterpieces or elegant everyday designs, the showcase offers something for every jewellery lover. With our exclusive Aadi offers, we are delighted to make this experience even more special.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
Further strengthening its regional presence, VBJ is set to open its all-new showroom on Karur Bypass Road, Trichy, soon, reaffirming the brand’s long-term commitment to serving customers across Tamil Nadu with personalised experiences and exceptional craftsmanship. The exhibition will remain open from 11 AM to 8 PM on both days.
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