BrandBuzz
Introducing The Octad Collection From Verlas : Where Structure Meets Sculptural Brilliance
Where Precision Finds Its Soul In Brilliance, and Every Line Is Designed To Linger.
There is a quiet power in precision, in lines that meet with intent, in forms that feel both deliberate and effortless. With the launch of the Octad Collection, Verlas explores this very philosophy, translating the purity of eight-sided geometry into fine jewellery that feels as instinctive as it is striking.
Inspired by the symmetry of the octagon, the collection is an ode to balance, with clean lines, sculptural silhouettes, and seamless channel settings that come together to create designs that are at once minimal and memorable. Each design carries a sense of quiet architecture, allowing the wearer to experience structure not as rigidity, but as refined expression.
Crafted in certified lab-grown diamonds and set in BIS Hallmarked 14K and 9K gold, the Octad Collection reflects Verlas’ enduring commitment to conscious luxury. The collection is designed to move with you, lightweight, fluid, and deeply personal, making it as suited to everyday wear as it is to moments of statement styling. Available in yellow, rose, and white gold, each ring becomes an extension of individual style, inviting layering, stacking, or standing alone with understated confidence.



At the heart of the collection lies a thoughtful interplay of diamond cuts from the timeless brilliance of round and oval solitaires to the distinctive character of marquise and emerald shapes. These are set against octagonal geometric bands that elevate the visual narrative, bringing together symmetry and sparkle in a way that feels modern yet enduring.


The collection’s hero designs, including the Octad Marquise Alternate Pavé Ring, Octad Emerald Diagonal Pavé Ring, and the Octad Aura Solitaire Pavé Ring, showcase the brand’s signature approach to detail. Channel-set rings such as the Octad Oval-Cut Channel Ring, Octad Emerald Channel Set Ring, Octad Marquise Channel Set Ring, Octad Round Channel Set Ring, and Octad Oval Channel Set Ring further highlight the precision-led craftsmanship that defines the line. Each design is minimal in form, yet bold in presence, designed to be worn intuitively, styled effortlessly, and remembered distinctly.
With prices starting at ₹18,500, the Octad Collection invites a new perspective on fine jewellery, one where design is thoughtful, luxury is responsible, and beauty lies in the details you choose to carry every day. Octad collection now live online at www.verlas.in
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.


ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:

“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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