BrandBuzz
Introducing The Octad Collection From Verlas : Where Structure Meets Sculptural Brilliance
Where Precision Finds Its Soul In Brilliance, and Every Line Is Designed To Linger.
There is a quiet power in precision, in lines that meet with intent, in forms that feel both deliberate and effortless. With the launch of the Octad Collection, Verlas explores this very philosophy, translating the purity of eight-sided geometry into fine jewellery that feels as instinctive as it is striking.
Inspired by the symmetry of the octagon, the collection is an ode to balance, with clean lines, sculptural silhouettes, and seamless channel settings that come together to create designs that are at once minimal and memorable. Each design carries a sense of quiet architecture, allowing the wearer to experience structure not as rigidity, but as refined expression.
Crafted in certified lab-grown diamonds and set in BIS Hallmarked 14K and 9K gold, the Octad Collection reflects Verlas’ enduring commitment to conscious luxury. The collection is designed to move with you, lightweight, fluid, and deeply personal, making it as suited to everyday wear as it is to moments of statement styling. Available in yellow, rose, and white gold, each ring becomes an extension of individual style, inviting layering, stacking, or standing alone with understated confidence.



At the heart of the collection lies a thoughtful interplay of diamond cuts from the timeless brilliance of round and oval solitaires to the distinctive character of marquise and emerald shapes. These are set against octagonal geometric bands that elevate the visual narrative, bringing together symmetry and sparkle in a way that feels modern yet enduring.


The collection’s hero designs, including the Octad Marquise Alternate Pavé Ring, Octad Emerald Diagonal Pavé Ring, and the Octad Aura Solitaire Pavé Ring, showcase the brand’s signature approach to detail. Channel-set rings such as the Octad Oval-Cut Channel Ring, Octad Emerald Channel Set Ring, Octad Marquise Channel Set Ring, Octad Round Channel Set Ring, and Octad Oval Channel Set Ring further highlight the precision-led craftsmanship that defines the line. Each design is minimal in form, yet bold in presence, designed to be worn intuitively, styled effortlessly, and remembered distinctly.
With prices starting at ₹18,500, the Octad Collection invites a new perspective on fine jewellery, one where design is thoughtful, luxury is responsible, and beauty lies in the details you choose to carry every day. Octad collection now live online at www.verlas.in
BrandBuzz
Heer By GIVA Takes Its Proposal Storytelling To The Streets Of Mumbai
Heer By GIVA Takes Its Proposal Series To Mumbai’s Streets With A Life-Sized Ring Box Cab Activation Featuring The Spirit Of Modern Love and Meaningful Storytelling.
Heer by GIVA, GIVA’s newly launched fine jewellery brand offering gold and lab-grown diamond jewellery, is taking the celebration of modern love to the streets of Mumbai with a striking cab branding activation. Building on the momentum of its emotionally engaging Proposal Series featuring brand ambassador Anushka Sharma, the activation transforms an everyday commute into an immersive brand experience, bringing the campaign beyond digital screens and into the heart of the city.
Designed to turn heads, the cab features a life-sized Heer ring box, transforming an everyday ride into an unforgettable brand experience. Running across Mumbai for three days, the activation is expected to spark curiosity and conversation, with passersby doing a double take as they spot what appears to be Anushka Sharma inside the cab—only to discover it’s part of Heer by GIVA’s latest campaign.
The activation builds on the momentum of the Heer by GIVA Proposal Series, which celebrates authentic proposal stories and the emotions that define life’s most meaningful milestones. Moving beyond conventional product storytelling, the series positions fine jewellery as an integral part of modern love stories, capturing genuine moments of anticipation, joy, and commitment.
Talking about the activation, Resha Jain, Chief Brand Officer, GIVA, said:
“Jewellery is never just about the piece, it’s about the moment it represents. With this activation, we’re taking the emotion behind our Proposal Series beyond digital screens and into everyday life, creating moments of surprise, curiosity, and connection across Mumbai.”

As Heer by GIVA continues to redefine contemporary fine jewellery through meaningful storytelling, the campaign reflects the brand’s vision of creating emotional connections while making gold and lab-grown diamond jewellery a part of life’s most cherished moments.
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