GIVA, India’s D2C fine jewellery brand, has announced the return of its Exchange Fest across all 350+ Exclusive Brand Outlets nationwide, starting June 12, 2026. Under the initiative, customers can exchange old jewellery pieces for a flat Rs. 500 voucher per piece, redeemable against GIVA’s silver and gold collections, with savings of up to 35% on silver and 5% on gold.

The campaign is further amplified through a digital film featuring brand ambassador Kriti Sanon, who urges customers to exchange their “tooti-footi, purani jewellery” for a GIVA silver voucher, reinforcing the fest’s easy, no-questions-asked approach to jewellery exchange. The film is being rolled out across GIVA’s digital and social platforms to drive awareness of the initiative nationwide.

The Exchange Fest returns on the back of last year’s edition, which emerged as one of GIVA’s most impactful customer-led initiatives, collecting over 5,00,000 pieces of old jewellery in 20 days and drawing participation from 40,000 customers across 300 stores spanning metros, tier 1 and tier 2 cities. This year’s voucher value of Rs. 500 per piece marks a significant increase from last year’s Rs. 200, reflecting the scale of the response and GIVA’s continued investment in the programme.

Commenting on the initiative, Anirudh Kudva, Chief Revenue Officer, GIVA, said,

“Last year’s Exchange Fest far exceeded our expectations, with customers across metros, tier 1 and tier 2 cities responding to a simple value proposition: bring in jewellery you no longer use, and get meaningful value toward something new. This year, we’re doubling down on that response with our highest-ever exchange value of Rs. 500 per piece, now available across 350+ stores nationwide.”

The Exchange Fest will run across all GIVA Exclusive Brand Outlets from June 12 to July 12, 2026, with customers able to exchange jewellery of any type and condition. The initiative continues to carry a strong sustainability angle, encouraging the reuse and responsible disposal of unused jewellery while giving customers an easy entry point to refresh their collection.