International News
WGC REPORT :Central bank gold statistics December 2025
WGC reported that Central banks worldwide continued their gold accumulation trend in 2025, though at a slightly reduced pace, with reported full-year global net purchases totaling 328 tonnes compared to 345 tonnes in 2024. Poland’s National Bank led all buyers, adding 102 tonnes to its reserves—representing nearly a third of global purchases. Other major buyers included Kazakhstan (57t), Azerbaijan’s SOFAZ sovereign wealth fund (53t), Brazil (43t), China (27t), and Turkey (27t), demonstrating continued appetite from emerging market central banks seeking to diversify reserves.
On the selling side, the market saw limited activity, with Singapore leading net sellers at 26 tonnes, followed by Ghana (12t) and Russia (6t). The overwhelming concentration of buying activity versus selling highlights central banks’ continued preference for gold as a strategic reserve asset, particularly among Eastern European, Asian, and Latin American monetary authorities. This sustained demand reflects ongoing concerns about currency diversification, geopolitical uncertainty, and inflation protection, even as the pace of accumulation moderates slightly from the previous year’s levels.
International News
ACPL Exports enters the domestic D2C silver jewellery market with the launch of TrueSilver
Blending craftsmanship with contemporary design, ACPL Exports’ strategic expansion into modern, everyday silver jewellery
ACPL Exports, India’s leading silver manufacturing and export house, has announced the launch of TrueSilver, its first direct-to-consumer (D2C) jewellery brand, marking a strategic expansion into the domestic and digital retail space. Built on ACPL’s decades of global manufacturing expertise, TrueSilver brings the company’s craftsmanship and quality standards directly to the Indian consumer through a modern, design-led, and digitally native brand. The brand is aimed at addressing the growing domestic demand for everyday wear silver jewellery category.
Targeted at millennials and Gen Z, the brand focuses on contemporary design, accessible pricing, and certified purity standards. ACPL continues to expand its B2C export presence across key markets, including the US, Europe, the UK, the Middle East, and Australia, with the US accounting for nearly 50% of its export revenue.
TrueSilver launches with close to 900 products for women, men, and children. Over 80% of the collection is designed for women, featuring bracelets, earrings, rings, necklaces, and anklets. Reflecting evolving trends, the range is offered in gold and rose gold finishes alongside silver. TrueSilver’s distinctive strength lies in its extensive personalised jewellery collection for both men and women. All jewellery is BIS hallmarked.
“TrueSilver marks a strategic next phase in our growth, enabling us to take our manufacturing and quality expertise directly to the Indian consumer,” said Sidharth Gupta, Director, ACPL Exports. “We are targeting Rs.100 crore in annual revenue for TrueSilver in the near term and aim to scale the business to ₹250 crore over the next two to three years, supported by an expansion to 100 retail stores. Our focus is on building a trusted, scalable silver jewellery brand backed by strong design, consistent quality, and sustainable practices.”
The launch of TrueSilver is a key pillar of ACPL Exports’ broader strategy to diversify revenue streams and strengthen its domestic presence. The company expects its branded consumer portfolio to contribute 30–40% of overall revenue over time. Sustainability and responsible manufacturing remain central to ACPL’s operations, supported by zero-waste facilities, ethical labour practices, and global quality benchmarks.
TrueSilver will be available through its D2C platform as well as leading marketplaces, including Amazon India and Myntra. Backed by ACPL’s export-grade manufacturing expertise and global quality benchmarks, the brand will offer contemporary design, consistent quality, positioning TrueSilver as a new-age silver brand built for everyday wear.
source: TrueSilver
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