National News
MEN OF PLATINUM brings #MOMENTWITHMAHI to life with an unforgettable MS DHONI meet-and-greet in Mumbai.
Men of Platinum, the men’s jewellery brand from Platinum Guild International (PGI) India, brought its highly anticipated #MomentWithMahi campaign to a thrilling close with an exclusive fan meet-and-greet with MS Dhoni at the iconic Taj Lands End, Mumbai.
This one-of-a-kind experience was the culmination of the brand’s festive purchase programme — a rare reward for select consumers who purchased from the Men of Platinum – MS Dhoni Signature Edition and participated in a contest. For many, this was the fulfilment of a long-cherished dream, the chance to meet their icon, the embodiment of quiet greatness, in person.
But the event was more than just a celebrity interaction — it was a deeply immersive celebration of platinum and the values it shares with MS Dhoni: resilience, authenticity, and enduring strength.
Attendees stepped into a world of curated experiences, including:
- A sensorial platinum zone, tracing the origin of this rare metal and spotlighting its unique attributes
- A wear-and-try booth where guests could experience platinum firsthand
- The ‘Mahi Helicopter Shot’ simulator, offering fans a playful, high-energy moment to see how close they could come to the legendary finisher’s iconic move
The evening also gave fans a rare opportunity to witness the unfiltered, candid side of Dhoni. In an engaging conversation with host Rohan Joshi and the audience, Dhoni opened up about his personal connection with platinum, revealed his most cherished Platinum Moments across different formats, and even shared what gets “Captain Cool” a little less cool. His honest, humble responses created an emotional bridge between the man, the metal, the brands campaign: Greatness Lies Within.
The event brought together not just fans and consumers, but also the industry’s retail and manufacturing partners — the believers who helped build the Signature Edition and backed it at the retail level.

Sharing more about the programme and association, Vaishali Banerjee – Head of Global Market Development and Managing Director – India & ME, Platinum Guild International, said, “With #MomentWithMahi, our intent was to honour consumer belief and action with an experience that creates a lasting memory. MS Dhoni embodies consistency, integrity and quiet confidence—values that lie at the heart of Men of Platinum.
By bringing our consumers together with our retail partners for this exclusive meet-and-greet, we were able to transform a purchase moment into a once-in-a-lifetime experience, reinforcing the exceptional nature of platinum.”
First launched in October 2024, the Men of Platinum MS Dhoni Signature Edition Collection celebrates Dhoni’s remarkable journey, timeless style and enduring legacy. Crafted in Pt950 (95% pure platinum), each piece carries Dhoni’s signature, making it a distinctive collector’s keepsake. The collection continues to resonate with modern Indian men who value authenticity, purpose and refined design.
source: Men of Platinum
National News
GJS 2026 Diwali Edition Concludes On A High Note With Record Sales
The All India Gem & Jewellery Domestic Council (GJC) successfully concluded the landmark 10th edition of the India Gem & Jewellery Show (GJS 2026 Diwali Edition), celebrated as #HumaraApnaShow, at the Jio World Convention Centre, Mumbai. From October 2–4, 2026, the exhibition reaffirmed its position as India’s most premium B2B jewellery platform, bringing together over 400 exhibitors, 700+ booths, and thousands of buyers and industry leaders from across India and abroad.

The show began on October 1, 2026, with the Elite Family Jewellers Meet & Business Workshop, led by India’s leading business coach Rahul Jain, designed exclusively for jewellery business owners and their families. The workshop provided participants with strategies on growth, profitability, leadership, and customer acquisition, setting the stage for an enriching exhibition.
The show was inaugurated on October 2, 2026, by Chief Guest Shri Uday Samant Ji, Cabinet Minister for Industries and Marathi Language, Government of Maharashtra, who lauded GJS as a platform that reflects the strength, creativity, and resilience of India’s jewellery industry. He emphasized Maharashtra’s role as a hub for trade and craftsmanship, noting that GJS showcases how tradition and innovation can come together to drive growth. His words set the tone for an inspiring edition that celebrated both heritage and modernity.
Guest of Honour Srinivas Injeti, Chairman NSE and Chairman of the board IAGES, Mahesh Jain, President, UP Sarafa Association, and Special Guest Rajiv Jain, Chairman, Jaipur Jewelley Show along with members of the GJC Committee of Administration and other senior industry leaders, underscoring the collective strength and unity of India’s jewellery fraternity.


On October 3, the prestigious National Jewellery Awards (NJA) 2026, presented by the World Gold Council and powered by India Gold Metaverse, honoured excellence across categories. The evening was graced by Bollywood star Sonakshi Sinha, who presented awards to the winners, adding glamour and recognition to the industry’s most coveted celebration.
Throughout the three days, GJS hosted MindSpeak Seminars, covering diverse topics across all aspects of the jewellery business — from sustainable practices and digital transformation to consumer trends, family business strategies, and the growing role of Artificial Intelligence (AI) in design, retail, and customer engagement. These sessions empowered jewellers with insights to adapt to evolving market dynamics and embrace technology-driven growth.
The exhibition also showcased exclusive collections ranging from lightweight contemporary designs to heritage-inspired masterpieces, lab-grown diamond innovations, and couture jewellery.
Rajesh Rokde, Chairman of GJC, said:

“The successful conclusion of the 10th edition of GJS is a proud moment for India’s jewellery industry. From the grand inauguration led by Shri Uday Samant Ji to the NJA awards presented by Sonakshi Sinha, this edition has set new benchmarks in innovation, networking, and business growth. The record sales figures highlight the resilience of our industry and the trust consumers place in Indian craftsmanship.”
Avinash Gupta, Vice Chairman of GJC, remarked:
“GJS2026 has proven to be the ultimate sourcing destination for jewellers nationwide. The strong participation, exclusive collections, and vibrant sales reflect the industry’s ability to balance heritage with modernity. The NJA awards further reinforced the industry’s credibility by honouring talent and innovation, making this edition truly memorable.”

Saiyam Mehra, Convenor of GJS and GJC NEXTGEN and Past Chairman of GJC, added:

“This edition of GJS was more than an exhibition—it was a celebration of resilience, creativity, and opportunity. As Convenor of GJS, I am proud to see how these platforms together showcased innovation, honoured excellence, and inspired the industry to embrace the future with confidence. The seminars, awards, and unique showcases have strengthened our collective vision for India’s jewellery sector as a global hub of excellence.”
The 10th edition of GJS concluded with resounding success, leaving behind a legacy of innovation, collaboration, and celebration that will continue to inspire the jewellery industry in the years to come.

Uday Samant, Cabinet Minister for Industries and Marathi Language, Government of Maharashtra, unveiled the JewelBuzz GJS Diwali Edition Special Issue, featuring Rajesh Rokde, Chairman, GJC, on the cover.
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