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GIVA Extends Its OOH Play with a 3D Billboard for Valentine’s Campaign ‘Love, Sealed in Silver’

From Billboards to Mall Installations, GIVA Makes Love Tangible This Valentine’s

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GIVA continues to own the out-of-home space with the launch of another high-impact 3D billboard as part of its Valentine’s campaign, ‘Love, sealed in silver’.

The latest OOH execution features a striking three-dimensional installation where multiple red jewellery boxes are physically mounted to form a heart-shaped visual, transforming the billboard into a tactile expression of Valentine’s gifting. By moving beyond flat visuals, GIVA brings depth, texture, and physical innovation to traditional outdoor advertising.

Carrying the campaign line “Love, sealed in silver”, the installation positions GIVA’s silver jewellery as a meaningful symbol of love and commitment. Supporting lines such as “This Valentine’s, start your story with GIVA” reinforce the brand’s role in the season’s gifting narrative.

Executed across high-visibility locations in Mumbai, the campaign underscores GIVA’s growing dominance in OOH, using bold formats and creative execution to cut through clutter and drive strong brand recall during the Valentine’s season.

Going beyond digital, GIVA is investing in experiential touchpoints that invite consumers to interact with the brand and create memorable moments. Further extending its Valentine’s presence offline, the brand unveiled a mall installation built around expressive, emoji-inspired forms that capture different emotions associated with love from excitement and joy to affection and connection translating emotion into a tangible, highly shareable experience.

source: Giva

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India Hosts Kimberley Process Intersessional Meeting 2026 In Mumbai

Kimberley Process Meeting Focuses On Monitoring, Compliance and Sustainable Diamond Trade

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The Kimberley Process Intersessional Meeting 2026 commenced in Mumbai under India’s Chairship. The meeting, being held from May 11 to May 14, 2026, has brought together representatives from Kimberley Process Participants, Observers, and industry stakeholders from across the world to deliberate on key issues related to the global trade in natural diamonds.

Addressing the gathering, KP Chair 2026, Suchindra Misra, stated that the Kimberley Process has played an important role in supporting peace, protecting livelihoods, and strengthening legitimate diamond trade across producing nations. He emphasised the need to further strengthen trust in the system, enhance cooperation among participants, and ensure that the Kimberley Process remains relevant and effective in a changing global environment.

He also highlighted that natural diamonds represent a sustainable product and that the Kimberley Process continues to remain one of the most progressive certification systems globally.

The Intersessional Meeting will include discussions and meetings of various Working Groups and Committees over the coming days. The deliberations will focus on implementation of the Kimberley Process Certification Scheme (KPCS), monitoring and compliance mechanisms, artisanal and alluvial diamond production, statistics, and measures aimed at strengthening trust in the natural diamond value chain. The proceedings of the Intersessional Meeting will continue till May 14, 2026.

The meeting is also expected to provide an opportunity for Participants and Observers to exchange views on emerging challenges and collaborative approaches for enhancing consumer confidence in ethically sourced natural diamonds.

Senior officials of the Department of Commerce, Government of India, representatives from Kimberley Process Participants, members of the World Diamond Council, Civil Society Coalition members, and other stakeholders are participating in the Intersessional Meeting.

Quote attributed to Kirit Bhansali, Chairman, GJEPC :

“India today stands at the heart of the global natural diamond industry, not only as the world’s largest cutting and polishing center, but also as one of the fastest-growing diamond jewellery markets globally. As an industry, we remain committed to strengthening consumer confidence, promoting transparency, and working together with global stakeholders to ensure that natural diamonds continue to remain a symbol of trust, aspiration, and shared prosperity across the world.

GJEPC, as co-organizer of the Intersessional under India’s Kimberley Process Chairship, is pleased to support this important global platform that will help strengthen confidence, enhance compliance, and reinforce the credibility of the global diamond ecosystem.”

India’s Chairship theme for 2026 focuses on the 3Cs — credibility, compliance, and consumer confidence in the natural diamond sector, with emphasis on strengthening the future of responsibly sourced natural diamonds through constructive dialogue and international collaboration.

The Kimberley Process Certification Scheme (KPCS), established pursuant to the United Nations General Assembly Resolution 55/56 (2000), is an international initiative aimed at preventing the flow of conflict diamonds into the legitimate diamond trade. At present, the Kimberley Process has 60 Participants representing 86 countries, with the European Union and its Member States participating as a single bloc.

India assumed the Chairship of the Kimberley Process on January 1, 2026, reaffirming its commitment to strengthening responsible sourcing, transparency, and sustainability in the global diamond sector. As one of the world’s leading centres for diamond cutting and polishing, India continues to play an important role in advancing the objectives of the Kimberley Process.

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