JB Insights
VICENZAORO JANUARY 2024
IEG’s trade show is the global jewellery industry’s choice
Attendance +3% more than 2023 on the 70th anniversary, 141 countries of origin. The United States, Turkey and Spain on the podium. Enhanced hosted buyer programme thanks to ITA – Italian trade Agency
More than 1,300 exhibiting brands
Technologies: T.Gold, showcase of top products for the supply chain. In 2025, the first edition of “The Vicenza Symposium”, a global scientific event
Watchmaking segment consolidated with TIME for B2B. Visitors to VO Vintage up 13%
More than 490 students at the 20 events in the city’s VIOFF programme
Work to start on the new 22,000-square-metre hall: an investment of about Euro 60mn
Vicenzaoro January 2024 exceeds all the most optimistic prior expectations of the Vicenza – Italy gold and jewellery exhibition’s 70-year anniversary. Italian Exhibition Group’s «boutique show» closed today with a 3% increase in attendance at the Vicenza Expo Centre, surpassing last January’s record edition. Moreover, at this edition, six out of ten visitors came from abroad: the global jewellery industry has chosen, Vicenza will be a market hub for the next 70 years. IEG responds with the start of work on the new 22,000-square-meter hall.
THE VICENZAORO JANUARY 2024 NUMBERS
Foreign attendance has been confirmed at 60% of the total, arriving from 141 countries around the world, up from 136 in 2023: with Europe counting 53%, the Middle East 9.3%, Asia 10.5%, Turkey 8%, North America 7.2%, Latin America 5.1% and Africa 4.9%.
Among the most represented individual countries overall: the United States and Turkey; from Europe Spain, Germany, France, Greece and the UK; from the Middle East the United Arab Emirates, while standing out from Asia are India, China, Japan, Thailand and Hong Kong. The largest increases are for China (+188%), Japan (+44%), Colombia (+38%), Brazil (+36%) and France (+25%). Among the new entries at Vicenzaoro: Tanzania, El Salvador and Honduras. Veneto, Lombardy, Tuscany and Piedmont confirm an extremely positive trend for Italian attendance, which saw an overall increase of 3.2% compared to 2023.
T.GOLD ON THE RISE
At this edition, T.Gold, the leading international innovation showcase featuring the most advanced machinery for goldsmithing and the latest processes applied to gold and jewellery, organized in partnership with A.F.E.M.O., saw a 4.7% increase in attendance.
TIMEPIECES.
In the timepiece segment, VO Vintage consolidated its success with exhibitors up 22% for vintage watches and jewellery open to the B2C public, with collectors, experts and watch lovers from Italy and around the world also up +13%.
INDUSTRY AND TRAINING, PASSION MAKES A COMEBACK
Gold and jewellery see restored generational turnover in the labour market. Industry and education meet at Vicenzaoro: 23 schools at the Show, mostly from Italy and from France, Germany and the UK for a total of about 750 students and escorts, all involved in the many initiatives. In the VIOFF programme of city events, Vicenzaoro’s off-show, more than 490 students took part in the 20 events on the calendar.
THE EXPO CENTRE CHANGES FACE, 2024 IS THE YEAR OF WORK ON THE NEW HALL
The close of Vicenzaoro January 2024 will mark the opening of the building site that will return a new layout to the Vicenza Expo Centre for the September 2026 edition. The new 22,000-square-meter hall will replace Hall 2, the historic “snail” built in 1971, and Hall 5, to provide more space for exhibitors and better “navigability” for visitors inside the building. The investment of about 60 million euros is fully financed by IEG.
“THE VICENZA SYMPOSIUM”, THE NEW EVENT ON IEG’S JEWELLERY AGENDA
Italian Exhibition Group’s Jewellery Agenda will be further enriched as of 2025 with a new international event, “The Vicenza Symposium” scheduled to take place from 2 – 4 September. Vicenza will therefore inherit the scientific legacy of the “Santa Fe Symposium” which closed in 2022. A biennial event with a problem-solving approach for companies, the Symposium is the result of IEG’s collaboration with two leading companies in the T.Gold world: Legor and Xolutions.
GLOBAL STAKEHOLDERS AND INSTITUTIONAL PARTNERS
Vicenzaoro January confirmed its role as an international reference point due to the presence of the entire institutional and association world. From Confindustria Federorafi, Confartigianato Orafi, Confcommercio Federpreziosi, CNA Orafi, Confimi Industria Categoria Orafa ed Argentiera to Assogemme, Assocoral and A.F.E.M.O. – Association of Jewellery Machinery Manufacturers and Exporters, CIBJO – World Jewellery Confederation, Ministry of Foreign Affairs and International Cooperation, ITA – Italian Trade Agency.
The community’s next appointment with Vicenzaoro will be from 6th to 10th September 2024.
JB Insights
Puneet Gupta Explores A New Luxury Landscape Where Jewellery and Accessories Transcend Adornment To Become Collectible Objects Of Craftsmanship, Individuality and Storytelling
PUNEET GUPTA | PUNEET GUPTA CRAFTED FINE GOODS
THE NEW LANGUAGE OF LUXURY
Luxury is moving beyond the idea of an accessory being simply beautiful, precious or recognisable. We are increasingly entering a space where jewellery and accessories are being viewed as art objects in their own right—pieces that have a strong point of view, a sense of craftsmanship and, most importantly, a story to tell.
At Puneet Gupta Crafted Fine Goods, this is a space that interests me deeply. With our demi-fine jewellery, we approach a ring, cuff, pendant or pair of earrings almost as a miniature sculpture. The intention is not merely to adorn the wearer, but to create an object with enough character to become part of their personal collection.
“The intention is not merely to adorn the wearer, but to create an object with enough character to become part of their personal collection.”
Our fascination with archaeology, natural forms, Indian craft traditions and aged textures allows us to create pieces that feel as though they have been discovered rather than simply manufactured.
FROM CONSUMER TO COLLECTOR
I think this is particularly relevant to the new generation of luxury consumers. They are becoming less interested in buying something simply because it is expensive and more interested in why it exists—what inspired it, who made it, what material it uses and what makes it different. There is a growing appetite for pieces with individuality rather than obvious uniformity.
This movement extends beautifully into accessories beyond conventional jewellery. Sculptural metal bags, statement brooches and embellished wearable objects are increasingly occupying the space between fashion and art.
A metal bag, for instance, can function as an accessory but also as a small piece of industrial sculpture. A brooch can become a personal emblem rather than merely an embellishment pinned to a garment.
These objects invite a different kind of relationship with the wearer—they can be collected, styled, displayed and eventually passed on.
INDIAN CRAFTSMANSHIP, REIMAGINED
I also believe that Indian craftsmanship has an important role to play in this evolution. Our artisans possess centuries of knowledge around metalwork, embroidery, carving, surface treatment and ornamentation.
The opportunity today is not to reproduce traditional objects, but to take that knowledge and reinterpret it through a contemporary design language.
“The opportunity today is not to reproduce traditional objects, but to take that knowledge and reinterpret it through a contemporary design language.”
WHEN VALUE BECOMES EMOTIONAL
Perhaps the most interesting shift is that value is becoming more emotional and intellectual. A piece does not have to be made entirely of precious materials to feel luxurious. It can derive its value from the originality of its design, the hand that made it, the story behind it and the fact that it feels unlike anything else.
The future of luxury, therefore, may belong to the conscious collector—someone who buys fewer accessories but chooses pieces that have a life beyond a single season.
Jewellery, bags and brooches become more than things we wear. They become objects we discover, live with and eventually leave behind.
The next chapter of luxury may not be about owning more—it may be about owning pieces that mean more.
As consumers seek authenticity, craftsmanship and individuality, the line between jewellery, fashion and art is becoming increasingly fluid. The emerging luxury collector is not simply buying an accessory; they are acquiring an object with a story, a point of view and the potential to outlive a trend.
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