JB Insights

VICENZAORO JANUARY 2024

Published

2 years ago

January 10, 2024

IEG’s trade show is the global jewellery industry’s choice

Attendance +3% more than 2023 on the 70th anniversary, 141 countries of origin. The United States, Turkey and Spain on the podium. Enhanced hosted buyer programme thanks to ITA – Italian trade Agency

More than 1,300 exhibiting brands

Technologies: T.Gold, showcase of top products for the supply chain. In 2025, the first edition of “The Vicenza Symposium”, a global scientific event

Watchmaking segment consolidated with TIME for B2B. Visitors to VO Vintage up 13%

More than 490 students at the 20 events in the city’s VIOFF programme

Work to start on the new 22,000-square-metre hall: an investment of about Euro 60mn

Vicenzaoro January 2024 exceeds all the most optimistic prior expectations of the Vicenza – Italy gold and jewellery exhibition’s 70-year anniversary. Italian Exhibition Group’s «boutique show» closed today with a 3% increase in attendance at the Vicenza Expo Centre, surpassing last January’s record edition. Moreover, at this edition, six out of ten visitors came from abroad: the global jewellery industry has chosen, Vicenza will be a market hub for the next 70 years. IEG responds with the start of work on the new 22,000-square-meter hall.

THE VICENZAORO JANUARY 2024 NUMBERS

Foreign attendance has been confirmed at 60% of the total, arriving from 141 countries around the world, up from 136 in 2023: with Europe counting 53%, the Middle East 9.3%, Asia 10.5%, Turkey 8%, North America 7.2%, Latin America 5.1% and Africa 4.9%.

Among the most represented individual countries overall: the United States and Turkey; from Europe Spain, Germany, France, Greece and the UK; from the Middle East the United Arab Emirates, while standing out from Asia are India, China, Japan, Thailand and Hong Kong. The largest increases are for China (+188%), Japan (+44%), Colombia (+38%), Brazil (+36%) and France (+25%). Among the new entries at Vicenzaoro: Tanzania, El Salvador and Honduras. Veneto, Lombardy, Tuscany and Piedmont confirm an extremely positive trend for Italian attendance, which saw an overall increase of 3.2% compared to 2023.
T.GOLD ON THE RISE
At this edition, T.Gold, the leading international innovation showcase featuring the most advanced machinery for goldsmithing and the latest processes applied to gold and jewellery, organized in partnership with A.F.E.M.O., saw a 4.7% increase in attendance.
TIMEPIECES.
In the timepiece segment, VO Vintage consolidated its success with exhibitors up 22% for vintage watches and jewellery open to the B2C public, with collectors, experts and watch lovers from Italy and around the world also up +13%.
INDUSTRY AND TRAINING, PASSION MAKES A COMEBACK

Gold and jewellery see restored generational turnover in the labour market. Industry and education meet at Vicenzaoro: 23 schools at the Show, mostly from Italy and from France, Germany and the UK for a total of about 750 students and escorts, all involved in the many initiatives. In the VIOFF programme of city events, Vicenzaoro’s off-show, more than 490 students took part in the 20 events on the calendar.
THE EXPO CENTRE CHANGES FACE, 2024 IS THE YEAR OF WORK ON THE NEW HALL
The close of Vicenzaoro January 2024 will mark the opening of the building site that will return a new layout to the Vicenza Expo Centre for the September 2026 edition. The new 22,000-square-meter hall will replace Hall 2, the historic “snail” built in 1971, and Hall 5, to provide more space for exhibitors and better “navigability” for visitors inside the building. The investment of about 60 million euros is fully financed by IEG.

“THE VICENZA SYMPOSIUM”, THE NEW EVENT ON IEG’S JEWELLERY AGENDA

Italian Exhibition Group’s Jewellery Agenda will be further enriched as of 2025 with a new international event, “The Vicenza Symposium” scheduled to take place from 2 – 4 September. Vicenza will therefore inherit the scientific legacy of the “Santa Fe Symposium” which closed in 2022. A biennial event with a problem-solving approach for companies, the Symposium is the result of IEG’s collaboration with two leading companies in the T.Gold world: Legor and Xolutions.
GLOBAL STAKEHOLDERS AND INSTITUTIONAL PARTNERS
Vicenzaoro January confirmed its role as an international reference point due to the presence of the entire institutional and association world. From Confindustria Federorafi, Confartigianato Orafi, Confcommercio Federpreziosi, CNA Orafi, Confimi Industria Categoria Orafa ed Argentiera to Assogemme, Assocoral and A.F.E.M.O. – Association of Jewellery Machinery Manufacturers and Exporters, CIBJO – World Jewellery Confederation, Ministry of Foreign Affairs and International Cooperation, ITA – Italian Trade Agency.

The community’s next appointment with Vicenzaoro will be from 6^th to 10^th September 2024.

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JB Insights

The First Gold Story: How Gen Z Is Celebrating Their First Salary

By Mr. Hemant Chavaan
Head Of Marketing, E-Commerce and CRM At PNG Jewellers

Published

8 hours ago

June 27, 2026

JewelBuzz Spread The Buzz

For previous generations, purchasing gold was often associated with weddings, festivals, and family investments. For Gen Z, however, the journey with gold is beginning much earlier. Across India, a growing number of young professionals are choosing to buy their first piece of gold jewellery with their first salary, transforming gold into a symbol of personal achievement, financial independence, and self-expression.

Hemant Chaavan, Head Of Marketing, E-Commerce and CRM At PNG Jewellers

This shift reflects a broader change in consumer attitudes. Today’s young buyers are not waiting for traditional milestones to own jewellery—they are creating milestones of their own.

Gold as a Reward for Success

Among Gen Z consumers, the first salary represents much more than a pay cheque. It symbolises years of hard work, education, and the beginning of financial freedom. Purchasing gold jewellery has become a meaningful way to celebrate this achievement.

Retailers are increasingly witnessing customers in the 22–25 age group choosing lightweight chains, rings, pendants, and bracelets that align with their first disposable incomes. Unlike earlier generations that viewed gold primarily as an investment, Gen Z seeks a balance between emotional value, personal style, and long-term worth.

Regional Trends Across India

Consumer motivations vary significantly across regions.

In Maharashtra and metropolitan cities, first-salary purchases are largely driven by self-reward and fashion, with young professionals opting for contemporary, lightweight jewellery suitable for both work and social occasions.

In Uttar Pradesh and Bihar, gold continues to carry strong cultural and aspirational significance, with many young buyers celebrating their first purchase as a proud family moment shared with parents and relatives.

Meanwhile, emerging urban centres across Madhya Pradesh reflect a blend of both behaviours, combining a preference for modern designs with an appreciation for the long-term value of precious metals.

The Rise of Lightweight Jewellery

The growing popularity of lightweight jewellery has played a crucial role in enabling this trend. Design-led collections in lower weight categories have made gold more accessible to first-time buyers, encouraging young consumers to experiment with multiple styles rather than investing in a single traditional piece.

A Relationship That Begins Early

Perhaps the most significant aspect of this shift is that it marks the beginning of a lifelong relationship with jewellery. Consumers who purchase gold with their first salary often return for future milestones, including weddings, anniversaries, gifting, and investments.

As Gen Z enters the workforce in larger numbers, the “first gold” moment is emerging as an important category in itself. It reflects a generation that values both individuality and financial prudence, proving that gold remains as relevant as ever—even as the motivations for buying it continue to evolve.