JB Insights
VICENZAORO JANUARY 2024
IEG’s trade show is the global jewellery industry’s choice
Attendance +3% more than 2023 on the 70th anniversary, 141 countries of origin. The United States, Turkey and Spain on the podium. Enhanced hosted buyer programme thanks to ITA – Italian trade Agency
More than 1,300 exhibiting brands
Technologies: T.Gold, showcase of top products for the supply chain. In 2025, the first edition of “The Vicenza Symposium”, a global scientific event
Watchmaking segment consolidated with TIME for B2B. Visitors to VO Vintage up 13%
More than 490 students at the 20 events in the city’s VIOFF programme
Work to start on the new 22,000-square-metre hall: an investment of about Euro 60mn
Vicenzaoro January 2024 exceeds all the most optimistic prior expectations of the Vicenza – Italy gold and jewellery exhibition’s 70-year anniversary. Italian Exhibition Group’s «boutique show» closed today with a 3% increase in attendance at the Vicenza Expo Centre, surpassing last January’s record edition. Moreover, at this edition, six out of ten visitors came from abroad: the global jewellery industry has chosen, Vicenza will be a market hub for the next 70 years. IEG responds with the start of work on the new 22,000-square-meter hall.
THE VICENZAORO JANUARY 2024 NUMBERS
Foreign attendance has been confirmed at 60% of the total, arriving from 141 countries around the world, up from 136 in 2023: with Europe counting 53%, the Middle East 9.3%, Asia 10.5%, Turkey 8%, North America 7.2%, Latin America 5.1% and Africa 4.9%.
Among the most represented individual countries overall: the United States and Turkey; from Europe Spain, Germany, France, Greece and the UK; from the Middle East the United Arab Emirates, while standing out from Asia are India, China, Japan, Thailand and Hong Kong. The largest increases are for China (+188%), Japan (+44%), Colombia (+38%), Brazil (+36%) and France (+25%). Among the new entries at Vicenzaoro: Tanzania, El Salvador and Honduras. Veneto, Lombardy, Tuscany and Piedmont confirm an extremely positive trend for Italian attendance, which saw an overall increase of 3.2% compared to 2023.
T.GOLD ON THE RISE
At this edition, T.Gold, the leading international innovation showcase featuring the most advanced machinery for goldsmithing and the latest processes applied to gold and jewellery, organized in partnership with A.F.E.M.O., saw a 4.7% increase in attendance.
TIMEPIECES.
In the timepiece segment, VO Vintage consolidated its success with exhibitors up 22% for vintage watches and jewellery open to the B2C public, with collectors, experts and watch lovers from Italy and around the world also up +13%.
INDUSTRY AND TRAINING, PASSION MAKES A COMEBACK
Gold and jewellery see restored generational turnover in the labour market. Industry and education meet at Vicenzaoro: 23 schools at the Show, mostly from Italy and from France, Germany and the UK for a total of about 750 students and escorts, all involved in the many initiatives. In the VIOFF programme of city events, Vicenzaoro’s off-show, more than 490 students took part in the 20 events on the calendar.
THE EXPO CENTRE CHANGES FACE, 2024 IS THE YEAR OF WORK ON THE NEW HALL
The close of Vicenzaoro January 2024 will mark the opening of the building site that will return a new layout to the Vicenza Expo Centre for the September 2026 edition. The new 22,000-square-meter hall will replace Hall 2, the historic “snail” built in 1971, and Hall 5, to provide more space for exhibitors and better “navigability” for visitors inside the building. The investment of about 60 million euros is fully financed by IEG.
“THE VICENZA SYMPOSIUM”, THE NEW EVENT ON IEG’S JEWELLERY AGENDA
Italian Exhibition Group’s Jewellery Agenda will be further enriched as of 2025 with a new international event, “The Vicenza Symposium” scheduled to take place from 2 – 4 September. Vicenza will therefore inherit the scientific legacy of the “Santa Fe Symposium” which closed in 2022. A biennial event with a problem-solving approach for companies, the Symposium is the result of IEG’s collaboration with two leading companies in the T.Gold world: Legor and Xolutions.
GLOBAL STAKEHOLDERS AND INSTITUTIONAL PARTNERS
Vicenzaoro January confirmed its role as an international reference point due to the presence of the entire institutional and association world. From Confindustria Federorafi, Confartigianato Orafi, Confcommercio Federpreziosi, CNA Orafi, Confimi Industria Categoria Orafa ed Argentiera to Assogemme, Assocoral and A.F.E.M.O. – Association of Jewellery Machinery Manufacturers and Exporters, CIBJO – World Jewellery Confederation, Ministry of Foreign Affairs and International Cooperation, ITA – Italian Trade Agency.
The community’s next appointment with Vicenzaoro will be from 6th to 10th September 2024.


JB Insights
Mastering Communication, People Skills Across The Jewellery Value Chain
Industry Depends On Education and Training That Prepares People To Communicate Well, Develop Emotional Intelligence, and Adapt To Change
Communication and people skills are a core part of jewellery education because jewellery work is not only technical; it also depends on how well students explain ideas, understand clients, collaborate with teams, and teach or guide others. Industry guidance highlights the need for effective verbal and written communication, patience with different backgrounds and learning styles, and the ability to work with many stakeholders across the jewellery field.
Why these skills matter
In jewellery education, communication skills help learners present design ideas clearly, discuss materials and craftsmanship, and respond professionally to feedback. People skills matter just as much because jewellery careers often involve client interaction, teamwork, sales, training, and relationship building. Resources on jewellery careers also note that the future of the industry depends on education and training that prepares people to communicate well and adapt to change.
Key skills in jewellery education
- Clear verbal communication, for explaining design concepts, techniques, and project choices to classmates, teachers, clients, and employers.
- Written communication, for documenting design notes, production details, and feedback in a professional way.
- Listening and empathy, for understanding client preferences, customer concerns, and team input.
- Patience and adaptability, for working with different learning styles and backgrounds in a classroom or workshop setting.
- Teamwork and relationship building, for collaborating in studios, retail environments, manufacturing, and training roles.
Role in classroom learning
Jewellery education often includes hands-on practical work, so students must communicate during demonstrations, critiques, and group assignments. Good people skills make it easier to ask questions, accept corrections, and work safely in shared studio spaces. Training-focused jewellery roles also require educators to give feedback clearly and create a positive learning environment.
Role in careers
These skills are especially important in career pathways such as design, retail, manufacturing, sourcing, and education. A jewellery professional may need to explain a custom design to a client, coordinate with suppliers, or train others on tools and processes. In these settings, strong interpersonal ability can directly affect trust, customer satisfaction, and long-term success.
Student readiness is required across specialised career tracks
The jewellery and luxury industry demands far more than technical expertise—it requires emotional intelligence, creativity, communication precision, and commercial acumen tailored to diverse professional pathways. student readiness is required across specialised career tracks: Retail & Boutique (B2C), Design & Atelier (Creative/Technical), and Supplier, Wholesaler & Manufacturing (B2B), benchmarking development from foundational to advanced professional competency.

In Retail & Boutique roles, the focus lies on a student’s ability to connect emotionally with consumers through luxury storytelling, active listening, and objection handling. Success in a client-facing environment depends on transforming technical product information into meaningful narratives, understanding hidden emotional motivations behind purchases, and confidently reframing objections around craftsmanship, rarity, and long-term value rather than price alone.
The Design & Atelier track assesses how effectively students translate creative concepts into practical, manufacturable outcomes. Students are evaluated on their ability to articulate design inspiration, communicate technical specifications with precision, collaborate seamlessly with production teams, and respond constructively to feedback. Advanced performance reflects a balance between artistic vision and realistic execution, ensuring design integrity while managing client expectations.


For Supplier, Wholesaler, and Manufacturing roles, the emphasis shifts to operational excellence, negotiation, and supply-chain responsiveness within a B2B ecosystem. Students are assessed on communication accuracy, commercial negotiation strategies, and crisis management under pressure. High-performing candidates demonstrate professionalism through precise documentation, margin-conscious negotiations, and proactive problem-solving during disruptions.
Collectively, this competency framework provides a structured assessment of how students evolve from developing professionals into industry-ready talent capable of thriving across the jewellery value chain, where technical proficiency must be matched by emotional intelligence, strategic thinking, and collaborative excellence.
Communication and people skills should be treated as essential, not optional, in jewellery education. Alongside technical craftsmanship, they help students become better designers, stronger team members, and more effective professionals in a customer-facing industry.
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