JB Insights

VICENZAORO JANUARY 2024

Published

3 years ago

January 10, 2024

IEG’s trade show is the global jewellery industry’s choice

Attendance +3% more than 2023 on the 70th anniversary, 141 countries of origin. The United States, Turkey and Spain on the podium. Enhanced hosted buyer programme thanks to ITA – Italian trade Agency

More than 1,300 exhibiting brands

Technologies: T.Gold, showcase of top products for the supply chain. In 2025, the first edition of “The Vicenza Symposium”, a global scientific event

Watchmaking segment consolidated with TIME for B2B. Visitors to VO Vintage up 13%

More than 490 students at the 20 events in the city’s VIOFF programme

Work to start on the new 22,000-square-metre hall: an investment of about Euro 60mn

Vicenzaoro January 2024 exceeds all the most optimistic prior expectations of the Vicenza – Italy gold and jewellery exhibition’s 70-year anniversary. Italian Exhibition Group’s «boutique show» closed today with a 3% increase in attendance at the Vicenza Expo Centre, surpassing last January’s record edition. Moreover, at this edition, six out of ten visitors came from abroad: the global jewellery industry has chosen, Vicenza will be a market hub for the next 70 years. IEG responds with the start of work on the new 22,000-square-meter hall.

THE VICENZAORO JANUARY 2024 NUMBERS

Foreign attendance has been confirmed at 60% of the total, arriving from 141 countries around the world, up from 136 in 2023: with Europe counting 53%, the Middle East 9.3%, Asia 10.5%, Turkey 8%, North America 7.2%, Latin America 5.1% and Africa 4.9%.

Among the most represented individual countries overall: the United States and Turkey; from Europe Spain, Germany, France, Greece and the UK; from the Middle East the United Arab Emirates, while standing out from Asia are India, China, Japan, Thailand and Hong Kong. The largest increases are for China (+188%), Japan (+44%), Colombia (+38%), Brazil (+36%) and France (+25%). Among the new entries at Vicenzaoro: Tanzania, El Salvador and Honduras. Veneto, Lombardy, Tuscany and Piedmont confirm an extremely positive trend for Italian attendance, which saw an overall increase of 3.2% compared to 2023.
T.GOLD ON THE RISE
At this edition, T.Gold, the leading international innovation showcase featuring the most advanced machinery for goldsmithing and the latest processes applied to gold and jewellery, organized in partnership with A.F.E.M.O., saw a 4.7% increase in attendance.
TIMEPIECES.
In the timepiece segment, VO Vintage consolidated its success with exhibitors up 22% for vintage watches and jewellery open to the B2C public, with collectors, experts and watch lovers from Italy and around the world also up +13%.
INDUSTRY AND TRAINING, PASSION MAKES A COMEBACK

Gold and jewellery see restored generational turnover in the labour market. Industry and education meet at Vicenzaoro: 23 schools at the Show, mostly from Italy and from France, Germany and the UK for a total of about 750 students and escorts, all involved in the many initiatives. In the VIOFF programme of city events, Vicenzaoro’s off-show, more than 490 students took part in the 20 events on the calendar.
THE EXPO CENTRE CHANGES FACE, 2024 IS THE YEAR OF WORK ON THE NEW HALL
The close of Vicenzaoro January 2024 will mark the opening of the building site that will return a new layout to the Vicenza Expo Centre for the September 2026 edition. The new 22,000-square-meter hall will replace Hall 2, the historic “snail” built in 1971, and Hall 5, to provide more space for exhibitors and better “navigability” for visitors inside the building. The investment of about 60 million euros is fully financed by IEG.

“THE VICENZA SYMPOSIUM”, THE NEW EVENT ON IEG’S JEWELLERY AGENDA

Italian Exhibition Group’s Jewellery Agenda will be further enriched as of 2025 with a new international event, “The Vicenza Symposium” scheduled to take place from 2 – 4 September. Vicenza will therefore inherit the scientific legacy of the “Santa Fe Symposium” which closed in 2022. A biennial event with a problem-solving approach for companies, the Symposium is the result of IEG’s collaboration with two leading companies in the T.Gold world: Legor and Xolutions.
GLOBAL STAKEHOLDERS AND INSTITUTIONAL PARTNERS
Vicenzaoro January confirmed its role as an international reference point due to the presence of the entire institutional and association world. From Confindustria Federorafi, Confartigianato Orafi, Confcommercio Federpreziosi, CNA Orafi, Confimi Industria Categoria Orafa ed Argentiera to Assogemme, Assocoral and A.F.E.M.O. – Association of Jewellery Machinery Manufacturers and Exporters, CIBJO – World Jewellery Confederation, Ministry of Foreign Affairs and International Cooperation, ITA – Italian Trade Agency.

The community’s next appointment with Vicenzaoro will be from 6^th to 10^th September 2024.

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JB Insights

Jewellery Advertising and Promotion Hijacked By AI and Algorithms

From decoding what Gen Z wants before they even know they want it, to conjuring surreal ad campaigns featuring models who don’t have a pulse, tech is rewriting the rules of luxury.

Published

9 hours ago

November 13, 2026

JewelBuzz Spread The Buzz

By Steve Fernandes

Forget dusty velvet trays and weeks of agonizing over sketches. The jewellery world—an industry notoriously obsessed with heritage, heavy gold, and “the way we’ve always done it”—just got a massive software update.Artificial Intelligence has officially crashed the atelier. From decoding what Gen Z wants before they even know they want it, to conjuring surreal ad campaigns featuring models who don’t have a pulse, tech is rewriting the rules of luxury.

But while algorithms are churning out prototypes at warp speed, the industry’s heavy hitters are drawing a hard line in the gold dust: AI can crunch the numbers, sure, but only human hands can give a piece a heartbeat.

The Tireless Studio Assistant

Walk into a modern design studio today, and you’re just as likely to see prompt engineering as you are pencil shavings. With gold prices hovering in the stratosphere and lifestyles shifting toward lighter, everyday statement pieces, brands can no longer afford to guess what will sell.

The conversation around AI isn’t about replacing artisans—it’s about removing the guesswork. AI test-drives hundreds of variations in gemstones, proportions, and finishes before a single gram of gold hits the workbench. Instead of looking in the rearview mirror at last season’s sales, AI scours search trends and social chatter to predict the next big silhouette.

Pair AI-driven trend forecasting with next-gen hardware—think 3D printing, paper casting, and electroforming—and you get intricate, feather-light pieces hitting shelves at record speed. Throw in blockchain for airtight traceability, and suddenly, the ancient trade of goldsmithing looks straight out of Blade Runner.

Decoding the Modern Buyer

If you think AI is just a backend factory tool, think again. It’s also reading the room—and the customer.

In hyper-discerning markets shoppers want it all: a heritage bridal set steeped in tradition for the wedding, and sleek, contemporary pieces for Monday morning brunch.

By analyzing buyer behavior, AI helps jewellers nail hyper-personalization, offering virtual visualizations and bespoke directions tailored to specific milestones, self-rewards, or celebrations.

Remember: You can’t code the intuition of a seasoned karigar hand-setting a diamond, nor can an algorithm translate a family’s multi-generational story into an heirloom. AI is a creative enabler, not a replacement.

Pixels, Faux-Models,

Of course, the revolution isn’t just happening at the workbench—it’s taking over your feed. Traditional luxury shoots are notoriously brutal on budgets: massive crews, exotic locations, and logistical nightmares. Enter generative AI, slashing content production times by up to 65%.

Brands are ditching physical sets for surreal, dreamlike digital editorials—picture golden heart pendants floating in zero-gravity landscapes—and tapping virtual influencers to front major drops. Just look at Indian label KALON Art Jewellery, which rolled out its “Wildfire” collection starring AI influencer Naisha Bose.

The Glitch in the Glamour

Before we hand the keys of the vault over to our silicon overlords, let’s talk about the catch. For all its swagger, AI still has a glaring blind spot: reality.

Generative algorithms don’t understand physics, metal thickness, or stone-setting mechanics. A ring that looks transcendent on a screen might be structurally impossible to forge in a real workshop without a complete CAD overhaul. Worse, AI still trips over basic human anatomy—nothing kills a luxury vibe faster than a viral campaign featuring a model with six fingers or a warped gemstone.

Then there’s the trust factor. Buying fine jewellery is an emotional, high-stakes flex, and consumers are starting to push back when they realize the radiant model wearing a diamond choker doesn’t actually exist.

The law is catching up, too—New York just passed a landmark regulation forcing brands to slap a disclosure label on ads using “synthetic performers.”

The Verdict

The future of fine jewellery isn’t a cage match between the algorithm and the artisan—it’s a collab. The brands poised to win the next decade are the ones bold enough to let AI handle the heavy lifting of data, speed, and hyper-personalization, while fiercely protecting the raw, messy, irreplaceable magic of human craftsmanship.