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Kalyan Jewellers’ Gudi Padwa Campaign with Pooja Sawant Celebrates Bonds Beyond Tradition

Heartfelt festive film highlights evolving family relationships, blending tradition, emotion, and the timeless symbolism of jewellery

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Kalyan Jewellers, one of India’s most trusted and globally recognized jewellery brands, welcomes Gudi Padwa with a poignant digital campaign featuring brand ambassador Pooja Sawant. The campaign beautifully captures the spirit of new beginnings and celebrates the evolving bonds that shape families and relationships over time.

Gudi Padwa, one of the most auspicious festivals for Maharashtrians, marks a time of prosperity, renewal, and cherished traditions. Embracing the festive sentiment, the campaign tells a heartfelt story of how relationships within a family grow deeper with time, highlighting the journey of a sister-in-law who naturally becomes a sister through affection, shared moments, and growing closeness.

The film unfolds through joyful preparations for the festival, as the women of the household come together to celebrate traditions, laughter, and togetherness. Adorned in Kalyan Jewellers’ exquisite gold collection, they share light-hearted moments and festive rituals that strengthen their bond. In a touching moment, the sister-in-law lovingly helps Pooja Sawant wear a traditional nose pin for the celebrations, an intimate gesture that symbolizes warmth, acceptance, and the quiet deepening of their relationship.

The narrative culminates in the meaningful gifting of jewellery, portraying it as a timeless expression of love and connection that transcends traditional definitions of relationships. Rooted in heritage yet resonating with modern sensibilities, the campaign reflects Kalyan Jewellers’ commitment to celebrating traditions while embracing the evolving narratives of today’s families.

Reinforcing its promise of trust and transparency, Kalyan Jewellers offers its signature 4-Level Assurance Certificate, ensuring customers receive purity certification, free lifetime maintenance, and transparent buy-back policies.

As the Gudi rises to mark the beginning of a new year, Kalyan Jewellers celebrates the golden glow of relationships that grow stronger with time and honors the beautiful, unexpected bonds we nurture within our homes.

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GlamBuzz

De Beers Group Honours Suryakumar Yadav With A 9-Carat Cricket-Inspired Natural Diamond Creation

Introducing An Extraordinary Bespoke Powerplay Pendant and A Constellation Diamond Chain, Each A Masterpiece In Natural Diamond Artistry

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Something has quietly changed in the way Indian men relate to jewellery, and De Beers Group is paying attention. To mark this shift, they have gifted the cricketing icon, Suryakumar Yadav, a customised natural diamond cricket-inspired powerplay pendant strung onto a unique natural diamond chain. The collaboration aims towards a cultural shift, one where men are choosing diamonds not as occasion wear, but as personal expression—as an extension of identity. And in what may be the most fitting symbol of that shift, natural diamonds have found their way to the cricket pitch.

The powerplay pendant is a refined tribute to leadership, precision and the commanding spirit of the game. Conceived as a symbol of vision and direction, the design is anchored by a sculptural cricket bat that cuts through the form with purpose, shaping its structure while embodying the clarity and confidence of a true captain. Crafted in 18kt white gold, the piece comes alive through the interplay of natural diamonds, where contrast meets harmony. One half of the form is illuminated in pavé, evoking the collective energy of a team in motion, while the brushed gold surface reveals a singular solitaire, an abstract cricket ball, capturing that defining moment where opportunity meets precision.

A dynamic line of princess and baguette-cut natural diamonds traces the length of the bat, punctuated by custom triangular cuts that enhance volume and create a sense of forward movement, mirroring the momentum of the game itself. Across the pendant and chain, the creation features a remarkable total of 1,848 natural diamonds, a testament to both scale and meticulous craftsmanship. The powerplay pendant forms the sculptural centrepiece, while the constellation chain extends this narrative through an intricate composition of over 400 handcrafted links, each seamlessly set with natural diamonds, together embodying precision, rhythm and modern masculinity.

The powerplay pendant is set with natural diamonds totalling approximately 9 carats, while the complete creation amounts to an impressive 21 carats of natural diamonds. The result is a piece that balances strength with fluidity, mirroring Suryakumar Yadav’s own style of play—sharp, controlled, and effortlessly refined.

Speaking on the customised pendant, Suryakumar Yadav said:

“The powerplay pendant is special to me. It reflects my journey and identity in the field in a deeply personal way. What the De Beers team has created is more than just jewellery. It is a piece of my story, crafted with precision and intention that I deeply connect with. It is something I will always carry as a reminder of where I come from and what I stand for.”

In India, natural diamonds have always symbolised moments that matter. With these creations, De Beers Group elevates that meaning into something deeply personal—a celebration of journeys shaped by time and an unshakeable belief in one’s own path.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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