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Senco Gold & Diamonds: Reimagining Gudi Padwa with Modern Heritage

Heritage-inspired designs meet modern elegance as festive offers add sparkle to Gudi Padwa celebrations

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Gudi Padwa, the festival that marks the Maharashtrian New Year and the arrival of spring, is a time deeply associated with new beginnings, prosperity and Shubharambh. It is also traditionally considered one of the most auspicious occasions to bring home gold jewellery symbolising not just wealth, but positive energy and a promising start to the year.

Celebrating this sentiment, Senco Gold & Diamonds presents a thoughtfully curated selection of jewellery that brings together tradition, craftsmanship and contemporary design. These pieces are designed to be part of meaningful moments whether it is a new purchase for the year ahead, a family celebration, or a personal milestone.

With a strong focus on Maharashtra’s cultural identity, the offering features jewellery inspired by traditional regional designs. Signature styles such as the classic nath, the intricately crafted thushi are reinterpreted with refined detailing while retaining their traditional essence. These pieces, often associated with prosperity, protection and auspiciousness, continue to hold emotional value across generations and remain an integral part of festive dressing.

Alongside these heritage-inspired pieces, the range also includes gold necklaces, mangalsutra-inspired designs, antique-finish jewellery, statement earrings and contemporary silhouettes offering a versatile selection suited for both festive occasions and everyday elegance.

Speaking on the occasion, Joita Sen, Director and Head of Marketing and Design at Senco Gold & Diamonds, said, “Gudi Padwa marks an auspicious new beginning filled with hope, prosperity and positive energy. At Senco, we believe in celebrating these moments with jewellery that carries both tradition and meaning. Our designs are created to be part of life’s important milestones, reflecting timeless craftsmanship and evolving sensibilities. This year, with our special festive offers, we invite customers to welcome the new year with a truly auspicious and Mangalmay Prarambh.”

To make the celebrations even more rewarding, Senco Gold & Diamonds has introduced limited-period festive offers. Customers can avail up to ₹400 off per gram on gold rates along with up to 20% off on making charges on gold jewellery. On diamond jewellery, the brand is offering up to 50% off on making charges and up to 12% off on diamond value.

Each piece is handcrafted by skilled artisans and comes with BIS hallmarking and IAGES certification an accreditation awarded after rigorous third-party evaluation of sourcing, pricing transparency and operational practices reinforcing Senco’s commitment to purity, trust and ethical standards.

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National News

Mark this Mother’s Day with something as precious as she is, with Candere by Kalyan Jewellers

Celebrate her with thoughtfully crafted jewellery that reflects love, elegance, and everyday beauty

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Mother’s Day isn’t just about marking a date; it’s about recognising the everyday moments, the quiet sacrifices, and the effortless grace that often go unnoticed. The most meaningful gifts, then, are those that feel personal—pieces she’ll reach for not just on special occasions, but as part of her everyday life.

In this context, jewellery becomes more than an accessory. It transforms into a keepsake—something that reflects her personality, complements her style, and stays with her through both daily moments and special occasions. Jewellery feels especially fitting here; it mirrors how precious she is, making it not just a gift, but a meaningful reflection of her worth.

From subtle essentials to more expressive designs, Candere, a lifestyle jewellery brand under the house of Kalyan Jewellers, brings together pieces that are easy, wearable, and genuinely thoughtful—perfect for celebrating her in a way that feels natural, not overdone.

Here’s a curated Mother’s Day edit:

Rylie Diamond and Fancy Gemstone Ring


Playful yet refined, this rose gold ring by Candere features a floral-inspired cluster of vibrant pink stones, framed with delicate diamond accents. The open-ended design adds a contemporary twist, with a contrasting circular motif that brings balance and visual interest. Light, expressive, and easy to style, it’s perfect for adding a pop of colour to both everyday looks and special occasions.

Plain Glimmer Diamond V Ring


Sharp, minimal, and very easy to style, this V-shaped ring is all about clean lines. The diamond detailing adds a light sparkle without changing the simplicity of the design. It’s the kind of piece that works well for stacking or wearing on its own when she prefers something understated.

Classic Treand Diamond Cuff Bracelet


A refined blend of colour and craftsmanship, this rose gold bangle by Candere features elegant twin motifs accented with vibrant blue stones and delicate diamond detailing. The sleek, open-ended design keeps it light and versatile, while the intricate elements add just the right amount of character. Perfect for elevating everyday looks or adding a subtle statement to occasion wear, it’s a piece that balances tradition with a modern edge.

Enchanting Floral Diamond and Fancy Gemstone Oval Bracelet

Delicate with a playful twist, this rose gold bangle features a sleek, minimal band accented by a circular motif of multicoloured gemstones and subtle diamond detailing. The vibrant stones add a touch of personality, while the refined silhouette keeps it elegant and easy to wear. Perfect for everyday styling or adding a hint of colour to special moments, it’s a piece that feels both modern and effortlessly graceful.

Armida Diamond Earrings


Sleek with a hint of movement, these gold earrings feature layered, curved forms lined with shimmering diamonds. The cascading drop elements add fluidity and elongation, creating a striking yet balanced silhouette. Designed to catch the light with every turn, they bring a refined edge to both occasion wear and elevated everyday styling.

Giselle Diamond Dangle Earrings


With a graceful drop design, the Giselle Diamond Dangle Earrings bring a sense of movement and lightness. The cascading diamonds add just the right amount of brilliance, making them perfect for evenings or celebratory moments, while still maintaining a sense of everyday elegance.

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