National News
EKARAA Debuts Flagship Store in Mumbai
Experience-led retail space blends craftsmanship, customisation, and modern luxury design
EKARAA has launched its first flagship store in Mumbai, marking its retail debut and establishing its global headquarters. Located at 81 Crest on Linking Road, Santacruz West, the 6,700 sq. ft. space is designed as an immersive, experience-driven destination.
Inspired by the diamond’s four Cs—cut, colour, clarity, and carat—the brand introduces its own pillars: Craftsmanship, Customisation, Creativity, and Credibility. The store offers personalised services including private consultations, at-home try-on concierge, and bespoke jewellery creation for both bridal and everyday wear.
Founder Mehul Jain emphasised the brand’s philosophy of creating meaningful, aspirational jewellery rooted in craftsmanship and emotional connection. Commenting on the launch, Founder, Mehul Jain, who brings nearly two decades of experience in the diamond jewellery industry, says, “EKARAA is guided by the belief that true luxury is born of intention, not excess. Every creation is designed to feel aspirational yet deeply personal, crafted with integrity, shaped by exceptional craftsmanship, and anchored in emotional resonance.
Our vision is to build a globally recognised Indian luxury house, creating jewellery that moves beyond occasion and becomes an intrinsic part of a woman’s life.”
Designed with a seamless flow of curated zones, the flagship balances openness, reflecting EKARAA’s focus on redefining modern luxury through personalised experiences.
National News
Kantilal Jewellers, Launches Flagship Showroom At Vastrapur, Ahmedabad
Marking Its First Expansion Outside Surat, The Massive Three-Story Space Is The Brand’s Largest Retail Destination To Date.
Surat-based Kantilal Jewellers, a legacy brand established in 1948, has expanded beyond its home base with the launch of a 28,000 sq. ft. flagship showroom at Keshavbaug Capital, Vastrapur, Ahmedabad.
Marking its first expansion outside Surat, the massive three-story space is the brand’s largest retail destination to date.
Palatial Architectural Concept: The store design takes inspiration from Jodhpur Palace, featuring Jharokha-style screens, marble passageways, domed skylights, chandelier lounges, and a central atrium linking all three levels.
Experiential Studio Retail: Departing from traditional counters, the showroom offers private studio spaces, VIP viewing areas, and dedicated experience centers.
Ambient Luxury: The shopping experience is elevated by live sitar and guitar performances alongside personalized consultation lounges.
Product Offering: The flagship showcases the brand’s signature gold, diamond, and bridal collections tailored for the Ahmedabad market.
Led by Director Jinay Choksi, this flagship rollout is a strategic move to establish a distinct, experiential luxury footprint across major Gujarat markets while preserving the heritage of the Kantilal brand.
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