JB Insights
Tanishq unveils “Diamond Expertise Centres” with De Beers to elevate consumer confidence in natural diamonds
Tanishq is setting a new benchmark in diamond retail with the launch of its Diamond Expertise Centres Tanishq stores will feature advanced in-store diamond evaluation facilities, enabling customers to verify the authenticity, quality, and performance of the diamonds they purchase.
Tanishq, India’s leading jewellery retailer and part of the Titan Company Limited, is setting a new benchmark in diamond retail with the launch of its Diamond Expertise Centres, a first-of-its-kind initiative in the country. This move is part of the brand’s strategic partnership with De Beers, aimed at promoting transparency, education, and trust in the natural diamond segment.
Under this initiative, select Tanishq stores will feature advanced in-store diamond evaluation facilities, enabling customers to verify the authenticity, quality, and performance of the diamonds they purchase. These expertise centres will incorporate cutting-edge gemological equipment, including the De Beers SynthDetect machine — an industry-leading device capable of detecting whether a diamond is natural or lab-grown, applicable to both loose and mounted stones.
In addition to authenticity verification, customers can also assess other critical aspects of diamond quality. The Lightscope tool will allow them to measure light performance, while additional instruments will analyse inclusions, craftsmanship, and even laser inscriptions on stones. By translating complex gemological data into clear, visual insights, Tanishq aims to simplify the buying process and empower customers with greater understanding and confidence in their purchase.
The first three Diamond Expertise Centres have been launched in Bengaluru, with plans to expand to 200 outlets within 2025, and eventually roll out across Tanishq’s entire network of over 500 stores nationwide.

“Our aim is to set a new standard in natural diamond retail — one that goes beyond traditional display and transforms the buying journey into a transparent, educational, and truly immersive experience,” said Ajoy Chawla, CEO Jewellery Division, Titan Company Ltd.
Amit Pratihari, Managing Director, De Beers India said, “Choosing a natural diamond is a deeply personal, emotional experience. Today we embark on a transformative chapter in jewellery retail – one that mirrors the essence of natural diamonds: Real, Rare, Responsible. At the De Beers Group, we are committed to empowering Tanishq stores with world-class diamond expertise, ensuring Indian consumers receive a premier in-store experience with cutting-edge technology to authenticate every natural diamond, fostering trust and transparency.”

The initiative is the latest milestone in Tanishq’s collaboration with De Beers, announced in August 2024. The partnership combines Tanishq’s vast retail reach with De Beers’ unparalleled expertise in diamond sourcing, grading, and proprietary verification technology. With India now recognised as the world’s second-largest diamond market, the two companies are positioning themselves to lead the shift towards higher consumer awareness and preference for natural diamonds.
By integrating state-of-the-art verification technology into the retail experience, Tanishq is not only reinforcing its commitment to trust and transparency but also redefining how Indian consumers engage with diamond jewellery — transforming it from a purchase based solely on aesthetics to one informed by knowledge, assurance, and authenticity.
Gold and silver ended lower on the week despite sharp intraday rebounds, with price action reflecting continued volatility and fragile positioning rather than a sustained recovery. In the absence of a definitive macro catalyst, a broad-based decline across equities and cryptocurrencies prompted investors to raise liquidity, briefly dragging gold below the key $5,000 per ounce threshold. Non-yielding assets came under pressure as earlier stronger-than-expected US employment data pushed expectations for the first Federal Reserve rate cut further into midyear, reducing the appeal of bullion. Sentiment shifted, however, after inflation data showed annual CPI slowing to 2.4% and core inflation easing to 2.5%, reviving dovish expectations. The softer inflation print weighed on Treasury yields and pressured the dollar, allowing gold to recover toward the $4,990 region. Silver experienced similar turbulence, sliding sharply during the liquidation phase before rebounding above $76 per ounce, though it remained on track for another weekly decline.

Gnanasekar Thiagarajan
Introduction:
Gold finished the period under pressure despite sharp rebounds, with price action dominated by cross-asset volatility and shifting rate expectations. After initially recovering more than 2% on softer-than-expected US inflation, bullion briefly pushed back toward the $5,000–$5,020 region as annual CPI slowed to 2.4% and core inflation eased to 2.5%, reinforcing expectations of multiple Federal Reserve rate cuts this year. Lower yields and a softer dollar provided near-term relief, reviving the structural appeal of non-yielding assets.
However, gains proved fragile as the dollar rebounded and gold slipped back below $5,020, underscoring hesitation around the psychological $5,000 threshold. Earlier strength in US labor data had already delayed expectations for the first rate cut toward midyear, capping upside momentum. Markets now await further guidance from FOMC minutes, GDP data and the core PCE print, while geopolitical developments — including renewed US-Iran nuclear talks and broader Middle East tensions — continue to shape safe-haven flows.
Silver tracked gold’s volatility but continued to underperform structurally, remaining in a corrective phase after January’s extreme surge. The metal rebounded nearly 3% on softer inflation data and firmer rate-cut expectations, briefly moving back above $76 per ounce, but gains faded as liquidity stayed thin amid China holidays and broader risk sentiment remained fragile. Heavy speculative positioning left silver exposed to sharp reversals, and prices are still far below late-January highs above $120 after the collapse toward the mid-$60s. While lower yields and debasement concerns offer underlying support, near-term trade points to consolidation rather than a swift return to the prior rally.
Gold and Silver:
Gold fell below $5,020 per ounce on Monday after rising more than 2% in the previous session, following weaker-than-expected US CPI data. The soft inflation print reinforced expectations for Federal Reserve rate cuts this year, with markets now pricing in slightly more than two reductions. Investors are awaiting the release of FOMC meeting minutes, the US GDP advance estimate, and PCE inflation data for further clues on the timing of the next rate cut. On the geopolitical front, traders are monitoring nuclear talks between the US and Iran, as well as US-led negotiations aimed at ending the war in Ukraine, both scheduled to resume on Tuesday. Developments in these areas could influence risk sentiment and safe-haven demand. Despite recent volatility, the precious metal remained supported by ongoing geopolitical uncertainty, strong central bank buying, and investor flight from sovereign bonds and currencies.
Silver March
Silver fell more than 1% toward $76 per ounce on Monday, reversing gains from the previous session, although trading volumes were subdued due to market holidays in the US, China and other countries. On Friday, the metal had jumped nearly 3% after soft US inflation data reinforced expectations that the Federal Reserve will cut interest rates later this year. Markets are currently pricing in a Fed rate cut in July, with a strong probability of a move in June. Investors now turn to the latest Fed minutes and the Fed-preferred core PCE price index report for further guidance on the US monetary outlook.
Meanwhile, mainland China’s markets are closed this week for the Lunar New Year holiday. Chinese traders had driven a speculative surge in precious metals in recent weeks, prompting authorities to curb market risks through various measures. Silver peaked above $120 an ounce in late January before falling to around $64 earlier this month as sentiment reversed.
Gold April
Technical View: $4996. Weekly chart shows a strong underlying uptrend with price holding well above the short-term moving averages and momentum expanding positively. The recent pullback appears corrective, with support seen near $4886/4878; holding above this zone keeps the broader structure intact for a move towards $5460. A decisive break below $4765 will be the first sign of deeper corrective pressure.
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