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Hallmarking for silver jewellery and artefacts will enter HUID regime from September 1, 2025

From September 1, 2025, BIS will mandate HUID-based hallmarking for silver jewellery and artefacts, replacing the old purity mark system, with the transition period ending August 31, 2025.

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The Bureau of Indian Standards (BIS) has announced that hallmarking for silver jewellery and artefacts will enter the Hallmark Unique Identification (HUID) regime – instead of the old purity marks – starting from September 1, 2025. HUID-based hallmarking of silver had been introduced by the BIS from August 1, 2025 on a voluntary basis. Now, while hallmarking itself still remains voluntary, the marking system has been officially changed. Marking as per the old system (four marks) for silver articles will be allowed until August 31, 2025.

Until recently, silver hallmarking remained a voluntary practice. However, at the 78th BIS Foundation Day in New Delhi this January, Minister for New and Renewable Energy, Consumer Affairs, Food and Public Distribution, Pralhad Joshi, urged the Bureau of Indian Standards (BIS) to expedite the process of making it mandatory. The move was driven by feedback from both consumers and industry stakeholders seeking greater regulation in the silver segment.

The decision to bring silver into the HUID regime was shaped by inputs from both consumers and industry stakeholders. Many consumers had reported uncertainty in assessing the authenticity of silver articles, while retailers and manufacturers acknowledged the need for more robust verification mechanisms to maintain market credibility.

The decision to bring silver into the HUID regime was shaped by inputs from both consumers and industry stakeholders. Many consumers had reported uncertainty in assessing the authenticity of silver articles, while retailers and manufacturers acknowledged the need for more robust verification mechanisms to maintain market credibility.

While the adoption of the HUID-based hallmarking system for silver is a welcome move for traceability and consumer assurance, industry voices have highlighted the practical difficulties of hallmarking large and heavy silver items, including furniture, decorative swings (jhoolas), large trays, and other substantial artefacts.

Such pieces often have intricate designs, uneven surfaces, or multiple joined sections, making it challenging to apply the hallmark in a visible, durable, and aesthetically acceptable manner. The physical size and weight of these items can also pose logistical issues for transporting them to and from hallmarking centres, especially in the case of one-of-a-kind pieces or custom commissions.

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JB Insights

Forevermark stores: De Beers is rewriting the rulebook

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De Beers isn’t just playing the game anymore; they’re rewriting the rulebook. Forget the “shop-in-shop” clutter—the diamond giant is planting its flag in Indian soil with a strategy that’s as sharp as a princess cut.

By launching standalone Forevermark stores, De Beers is ditching the middleman and betting big on India as the ultimate test bed for high-octane luxury. Here’s how they’re turning the “traditional” jewelry market on its head:

The Strategy: High Stakes, Higher Value

De Beers has stopped trying to blend in. They’ve realized that to sell a dream, you need to own the room.

  • The Blueprint: They’re swapping low-risk partner outlets for sprawling, 5,000 sq. ft. flagship “global” stores.
  • The Target: No more waiting for a wedding invite. They’re hunting the “Self-Purchaser”—affluent women (ages 25–45) who buy diamonds because it’s Tuesday, not because they’re getting married.
  • The Map: Forget the cooling markets in China or the “steady-as-she-goes” U.S. De Beers is laser-focused on India’s Tier 1 and Tier 2 cities, where the appetite for luxury is growing at a staggering 10–12% annually.

Why India? The Death of “Gold Only”

For decades, gold was the undisputed heavyweight champion of the Indian heirloom. Not anymore. India’s young, wealthy middle class is trading religious tradition for high-end aspiration.

Gold has long been the Old Guard of Indian jewellery—deeply rooted in tradition, trust, and legacy. Dominating heavy wedding sets and festive occasions, gold is typically purchased by families and patriarchs, valued as both adornment and secure investment. Its vibe is timeless, ceremonial, and culturally rich, symbolising stability and generational wealth. In contrast, diamonds represent the New Wave—light, versatile, and designed for everyday wear as much as special moments. Increasingly chosen by independent women, diamond jewellery reflects individuality and aspiration, evolving into a modern status symbol that blends personal expression with contemporary luxury.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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