JB Insights
SABYASACHI launches a digital boutique for India in an exclusive partnership with TATA CLIQ LUXURY
Tata CLiQ Luxury has partnered with Sabyasachi Calcutta to launch India’s first digital jewellery boutique, debuting August 21, 2025, with the largest online selection of Sabyasachi Fine Jewellery.
Tata CLiQ Luxury announced an exclusive partnership with Sabyasachi Calcutta, the Indian luxury brand, to launch its first ever digital jewellery boutique in the country. This partnership blends heritage with digital innovation, thus making Sabyasachi’s signature craftsmanship more accessible while staying true to the brand’s legacy of timeless luxury. The boutique goes live on August 21, 2025, on the platform, and will feature the largest selection of Sabyasachi’s Fine Jewellery online.
Crafted all in 18 carat gold, the Sabyasachi boutique on Tata CLiQ Luxury features a diverse range of Fine Jewellery collections. The Royal #Bengal Heritage Gold Collection highlights the Bengal Tiger insignia in pure gold and includes the classic Sabyasachi Mangalsutra. The product catalogue includes earrings, pendants, bracelets, and rings; all crafted for everyday elegance.

The Royal Bengal Diamond Collection is studded with VVS-VS EF colour brilliant cut diamonds, gemstones, and natural stone charms. The Royal Bengal Pearl Series features natural, cultured, and South Sea pearls. The Sunderbans Collection is a forest of time where the ancient wisdom of craft masquerades as flora and fauna. The Tiger Stripe and Shalimar collections are modern icons showcasing the house insignia in 18 carat gold with lacquer highlights, while the Tiger Eye group features a diamond studded Bengal Tiger insignia.
Tata CLiQ Luxury will offer a personalised shopping experience through knowledgeable experts to help consumers find the perfect piece, whether for a special occasion, their personal style, or a thoughtful gift
Commenting on the launch Gopal Asthana, CEO, Tata CLiQ Luxury, said, “At Tata CLiQ Luxury, we celebrate both Indian and global luxury, and this launch reinforces our commitment to curating the finest names in the world of luxury. Sabysachi is renowned for its exquisite craftsmanship and deep-rooted Indian heritage, offering a distinctive blend of traditional aesthetics and global appeal. With the debut of their fine jewellery on our platform, we are not only elevating our luxury jewellery portfolio but also making one of India’s most iconic brands accessible to discerning consumers across the country, including those in Tier 2 and Tier 3 cities.


”Sabyasachi Mukherjee, Founder & Creative Director, Sabyasachi Calcutta LLP, said, “I’m proud to introduce Sabyasachi Fine Jewellery on Tata CLiQ Luxury. This collection is crafted with the same soul, the same uncompromising standards, and the same extraordinary value for which the brand has always been loved. Our pricing isn’t aspirational; it’s grounded. Yet this jewellery remains everything you’d expect from the House of Sabyasachi: refined, rooted, timeless.”
JB Insights
India’s ₹361 Lakh Crore Gold Reserve Lies Idle; PM Modi Calls For Recycling To Cut Imports
With An Estimated 32,000 Tonnes Of Gold Sitting Unused In Homes and Temples, The Government Sees A Massive Opportunity To Reduce Imports, Strengthen The Economy, and Build A More Sustainable Gold Ecosystem.
India is sitting on one of the world’s largest untapped gold reserves, with 30,000–32,000 tonnes of gold held by households and temple trusts across the country. Valued at nearly $3.8 trillion (around Rs. 361 lakh crore), much of this gold remains locked away in cupboards, lockers, and vaults, generating little economic value.
Highlighting the importance of this dormant asset, Prime Minister Narendra Modi recently encouraged citizens to consider recycling idle gold rather than relying solely on newly imported supplies. The initiative aims to bring existing gold back into circulation and make better use of resources already available within the country.
The appeal comes at a time when India continues to depend heavily on imported gold to meet domestic demand. During 2025-26, the country spent approximately $72.4 billion (Rs. 6.88 lakh crore) on gold imports, making the precious metal one of the largest contributors to the import bill.

According to experts, increasing gold recycling could deliver significant economic benefits. Every gram of recycled gold reduces the need for an equivalent amount of imports, helping ease pressure on foreign exchange reserves while also supporting efforts to narrow the country’s current account deficit.
Even a small shift could have a substantial impact. Industry estimates suggest that if just 1% of the gold held by households and temples is recycled each year, India’s gold imports could decline by approximately 25% to 30%.
The vast stockpile of idle gold is rooted in India’s longstanding cultural and financial relationship with the metal. For generations, gold has served as a store of wealth, a safeguard during emergencies, and a symbol of family security and prosperity. As a result, many families continue to hold jewellery that is rarely used but seldom sold.
Viewed from a broader perspective, the government sees this dormant gold stock as a valuable domestic resource. Bringing a greater share of it into the formal economy could help reduce dependence on imports, enhance economic stability, and create a more sustainable gold supply chain for the future.

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