National News
IIBS-11: Navigating the ‘New Gold Rush’ in a fragmenting global economy
India International Bullion Summit – 11 (IIBS-11) organized by IBJA will be held on 27th – 28th February, 2026, at Westin Hotel, Mumbai.It will be inaugurated by Chief Guest Shashi Tharoor, MP- Thiruvananthapuram, Keralam.
The keynote address will centre on the critical intersection of the global economy and the precious metals market. The session will trace the industry’s historical trajectory, examining how a progressively fragmenting global economy is fundamentally reshaping international trade dynamics. Furthermore, it will explore the emergence of a ‘new gold rush’—a transformative era poised to define the bullion market for decades to come—highlighting exactly why understanding this paradigm shift is more vital to our industry now than ever.
The entire focus of this year IIBS shall be on topics which are relevant and related to the gems & Jewellery Industry. This year’s topic includes Silver Substitute for Gold?, Digital Gold Regulations, Wealth Creation, Rising Gold and Silver Prices and its Impact on Developing Nations, Growth of Organised Jewellery Sector in Challenging Times, Digital Vision: Gold: Beat the Bitcoin 2026, Fiat Currency v/s Bullion v/s Crypto, Indian Market Initiative, Requirement of Gold Policy Changes, Bullion Market Integration: India’s Role in a Connected Global Trade, Global Market Infrastructure, Is Hedging Effective Tool in Current Scenario?, Gold 2.0 for the Global Future, Innovation in Bullion Eco System and Gold Outlook – 2026.
Speakers include Jignesh Shah – Mentor & Coach, IGM (India Gold Metaverse)- Founder: MCX, DGCX, IEX, SMX, MCX-SX, ODIN, Sachin Jain – World Gold Council, Prof. Sundaravalli Narayanaswami – India Gold Policy Centre (IGPC), Harish Pawani –Purshottam Kanji & Co., Dubai, Dr. Saurabh Gadgil – PNG Jewellers, Varghese Alukkas –Jos Alukkas, Ba. Ramesh – Thangamayil Jewellery Limited, Kishore Narne – Motilal Oswal Financial Services Ltd. Srinivas L – 63SATS Cybertech Ltd., Dhritiman Murti – Tether Rajesh Kalyanaraman – Kalyan Jewellers, Asher Ottamoochikkal Malabar Gold & Diamonds, Quynh Le – Tether, Sajeev Kumar – Equinox Interactive (Asia) Pte Ltd, Lokesh Sugandh – Meenakshi Gold, Shivanshu Mehta – Multi Commodity Exchange of India Limited, Moses Bodea – GOLDINVEST Edelmetalle GmbH, Mohammad Ayyob – SAM Precious Metals, Abhijit Shah – Emirates Gold and various other expert of bullion and jewellery trade.
Commemorating its 107-year legacy, the India Bullion and Jewellers Association is strategically pivoting toward a new century of industry leadership. As a cornerstone of the bullion ecosystem, the Association remains committed to its dual mandate: championing member interests while institutionalizing consumer trust through transparent and ethical market practices.
By navigating complex regulatory landscapes and fostering a robust value chain, IBJA continues to serve as a vital catalyst for sustainable growth within the global jewelry sector.
source: IBJA
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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