Indriya, Aditya Birla Jewellery, has reached a golden milestone in its remarkable expansion journey, as its national footprint has hit 50 stores across India. The third store in Bangalore, launched today, is the landmark store that makes Indriya hits half century. This achievement not only highlights Indriya’s rapid growth and scaling capabilities but also reflects its increasing resonance with consumers in the organised jewellery retail sector and underscoring its commitment to celebrating endless love for jewellery.

In a short span, Indriya has emerged as one of India’s fastest-growing fine jewellery brands, expanding across metros and high-potential markets with a sharp focus on craftsmanship, retail excellence, and customer experience. As a trusted bridal destination, Indriya has been helping brides become the bride of their dreams through its regional bridal assortment and exquisite designs. The brand operates multiple stores in leading cities including Delhi, Mumbai, Hyderabad, Pune, Bangalore, Ahmedabad, Jaipur, Patna, Indore, and Lucknow, along with a growing presence across prominent cities—cementing its position as a rapidly scaling national jewellery brand backed by the Aditya Birla Group.

Speaking on the occasion, Dilip Gaur, Director, Indriya, Aditya Birla Jewellery, said, “As we scale our presence across India, reaching 50 stores is a meaningful and celebratory milestone for us—one that reflects disciplined execution, strong consumer trust, and a clear brand vision. This expansion underscores our long-term commitment to building a nationally admired jewellery brand.

Indriya’s growth story is deeply strengthened by the trust and legacy of the Aditya Birla Group. For more than a century, the Group has stood for reliability, governance, and long-term value creation—qualities that naturally extend to Indriya’s mission. Backed by the credibility of the Group, Indriya moves forward with the assurance that our foundation is as strong as the future we are creating.”

Sandeep Kohli, CEO, Indriya, added, “Indriya’s 50 store milestone is a testament to our journey as a design-led, experience-first jewellery brand that resonates with modern India. Our growth momentum is driven by craftsmanship excellence, differentiated retail formats, and a deep understanding of evolving consumer aspirations, all while celebrating the nation’s endless love for jewellery.

This milestone further strengthens our promise to be a part of our customers’ most cherished life moments, from bridal celebrations to everyday elegance. We remain focused on accelerating our growth trajectory while setting new benchmarks in organised jewellery retail.”

Indriya by the Aditya Birla Group is strengthening its presence in nationally, bringing the jewellery experience to customers while marking its significant 50th store milestone in India—a celebration of expansion and brand excellence.