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Indriya, Aditya Birla Jewellery, crosses 50 Stores Nationwide

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Indriya, Aditya Birla Jewellery, has reached a golden milestone in its remarkable expansion journey, as its national footprint has hit 50 stores across India. The third store in Bangalore, launched today, is the landmark store that makes Indriya hits half century. This achievement not only highlights Indriya’s rapid growth and scaling capabilities but also reflects its increasing resonance with consumers in the organised jewellery retail sector and underscoring its commitment to celebrating endless love for jewellery.

In a short span, Indriya has emerged as one of India’s fastest-growing fine jewellery brands, expanding across metros and high-potential markets with a sharp focus on craftsmanship, retail excellence, and customer experience. As a trusted bridal destination, Indriya has been helping brides become the bride of their dreams through its regional bridal assortment and exquisite designs. The brand operates multiple stores in leading cities including Delhi, Mumbai, Hyderabad, Pune, Bangalore, Ahmedabad, Jaipur, Patna, Indore, and Lucknow, along with a growing presence across prominent cities—cementing its position as a rapidly scaling national jewellery brand backed by the Aditya Birla Group.

Speaking on the occasion, Dilip Gaur, Director, Indriya, Aditya Birla Jewellery, said, “As we scale our presence across India, reaching 50 stores is a meaningful and celebratory milestone for us—one that reflects disciplined execution, strong consumer trust, and a clear brand vision. This expansion underscores our long-term commitment to building a nationally admired jewellery brand.

Indriya’s growth story is deeply strengthened by the trust and legacy of the Aditya Birla Group. For more than a century, the Group has stood for reliability, governance, and long-term value creation—qualities that naturally extend to Indriya’s mission. Backed by the credibility of the Group, Indriya moves forward with the assurance that our foundation is as strong as the future we are creating.”

Sandeep Kohli, CEO, Indriya, added, “Indriya’s 50 store milestone is a testament to our journey as a design-led, experience-first jewellery brand that resonates with modern India. Our growth momentum is driven by craftsmanship excellence, differentiated retail formats, and a deep understanding of evolving consumer aspirations, all while celebrating the nation’s endless love for jewellery.

This milestone further strengthens our promise to be a part of our customers’ most cherished life moments, from bridal celebrations to everyday elegance. We remain focused on accelerating our growth trajectory while setting new benchmarks in organised jewellery retail.”

Indriya by the Aditya Birla Group is strengthening its presence in nationally, bringing the jewellery experience to customers while marking its significant 50th store milestone in India—a celebration of expansion and brand excellence.

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New Premises

Senco Gold & Diamonds’ Nagpur Store Marks its Grand Opening With Actor, Bhumi Satish Pednekkar

Located at S Ambazari Road, Laxminagar, the Brand’s Only Store in the City Opens its Doors with Much Fanfare, Offering a Refreshed and Modern Retail Experience for Consumers.

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Senco Gold & Diamonds has opened the doors of its store in Laxminagar, Nagpur, in a display of grandeur, significantly reinforcing its presence in key markets across Maharashtra with a total store count of 10. The grand opening was also marked by the esteemed presence of actor Bhumi Satish Pednekkar, who added a dash of glamour to the unveiling of the store.

Re-designed as a modern jewellery haven, the brand’s only outlet in Nagpur is spread across 5,000 sq. ft., and displays Senco’s most iconic and intricately crafted gold, diamond and platinum collections be it heirloom-inspired traditional designs or sleek, contemporary silhouettes. For walk-in customers, the store offers a more immersive and enhanced browsing and shopping experience.

From Senco’s latest Everlite additions to the Retro collection, blending vintage influences with modern minimalism, the store also marks the unveiling of the Elements of Nature collection, drawing inspiration from the forms and textures of nature and translating them into finely crafted jewellery, the store displays a wide range catering to the evolving tastes of Nagpur’s discerning customers.

Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said:

“Nagpur is an important market for us, given its growing consumer base and cultural richness. We are delighted to further strengthen our presence in Maharashtra to 10 stores with the grand opening of this retail outlet. At Senco Gold & Diamonds, we remain focused on product excellence, innovative design and delivering a seamless customer experience

On the occasion, the franchise owner of the Nagpur store, Davesh Laddha, also said, “This grand opening marks an important milestone for us, and we are delighted to open Senco Gold & Diamonds in Nagpur in such a grand way. The city’s growing and discerning customer base makes it an exciting market, and we are committed to offering a thoughtfully curated range of jewellery that caters to diverse preferences. We aim to provide not just a retail space, but an experience where customers can discover designs, celebrate special moments, and build lasting associations with the brand.”

With this launch, Senco continues to strengthen its presence in Maharashtra, expanding its reach across key cities and bringing its signature craftsmanship to a wider audience.

Strategically located at S Ambazari Road, Laxminagar, the store is poised to be a go-to destination for jewellery lovers in Nagpur, offering an immersive retail experience that blends Senco’s legacy of craftsmanship with a refined, contemporary setting.

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