New Premises
Indriya, Aditya Birla Jewellery, crosses 50 Stores Nationwide
Indriya, Aditya Birla Jewellery, has reached a golden milestone in its remarkable expansion journey, as its national footprint has hit 50 stores across India. The third store in Bangalore, launched today, is the landmark store that makes Indriya hits half century. This achievement not only highlights Indriya’s rapid growth and scaling capabilities but also reflects its increasing resonance with consumers in the organised jewellery retail sector and underscoring its commitment to celebrating endless love for jewellery.
In a short span, Indriya has emerged as one of India’s fastest-growing fine jewellery brands, expanding across metros and high-potential markets with a sharp focus on craftsmanship, retail excellence, and customer experience. As a trusted bridal destination, Indriya has been helping brides become the bride of their dreams through its regional bridal assortment and exquisite designs. The brand operates multiple stores in leading cities including Delhi, Mumbai, Hyderabad, Pune, Bangalore, Ahmedabad, Jaipur, Patna, Indore, and Lucknow, along with a growing presence across prominent cities—cementing its position as a rapidly scaling national jewellery brand backed by the Aditya Birla Group.
Speaking on the occasion, Dilip Gaur, Director, Indriya, Aditya Birla Jewellery, said, “As we scale our presence across India, reaching 50 stores is a meaningful and celebratory milestone for us—one that reflects disciplined execution, strong consumer trust, and a clear brand vision. This expansion underscores our long-term commitment to building a nationally admired jewellery brand.
Indriya’s growth story is deeply strengthened by the trust and legacy of the Aditya Birla Group. For more than a century, the Group has stood for reliability, governance, and long-term value creation—qualities that naturally extend to Indriya’s mission. Backed by the credibility of the Group, Indriya moves forward with the assurance that our foundation is as strong as the future we are creating.”
Sandeep Kohli, CEO, Indriya, added, “Indriya’s 50 store milestone is a testament to our journey as a design-led, experience-first jewellery brand that resonates with modern India. Our growth momentum is driven by craftsmanship excellence, differentiated retail formats, and a deep understanding of evolving consumer aspirations, all while celebrating the nation’s endless love for jewellery.
This milestone further strengthens our promise to be a part of our customers’ most cherished life moments, from bridal celebrations to everyday elegance. We remain focused on accelerating our growth trajectory while setting new benchmarks in organised jewellery retail.”
Indriya by the Aditya Birla Group is strengthening its presence in nationally, bringing the jewellery experience to customers while marking its significant 50th store milestone in India—a celebration of expansion and brand excellence.
New Premises
VBJ Celebrates Its Silver Legacy With A New Silver Showroom In Chennai
New Anna Salai Showroom Showcases VBJ’s Largest Silver Collection Under One Roof
VBJ, Vummidi Bangaru Jewellers, one of South India’s most trusted heritage jewellery brand has relaunched its Silver Showroom, Vummidi Silverware, at Anna Salai, Chennai. Located adjacent to its existing silver showroom, the new showroom brings together an expansive assortment of silver jewellery and silverware in a larger, thoughtfully designed retail environment that elevates the overall shopping experience.
Silver has been the pride of VBJ. Having begun its journey with silver over a century ago, the brand now celebrates its origins with a dedicated space that reflects its continued commitment to craftsmanship, quality and customer experience.
Spanning 8000 sq. ft., the new silver showroom has been designed as a comprehensive destination for silver enthusiasts. Housing over hundreds of unique designs across silver jewellery and silverware, the showroom presents one of VBJ’s most extensive silver assortments under one roof. From contemporary daily wear jewellery and silverware including festive gifting options such as handcrafted pooja articles, home décor, dining collections, collectibles and bespoke creations, the showroom caters to every occasion and every generation. The enhanced layout allows customers to browse with ease in a spacious and elegant setting.
Speaking on the launch, Jithendra Vummidi, Managing Partner, VBJ, said:
“Silver is where our story began, and this new showroom is a tribute to those beginnings. While we have continuously evolved over the decades, our commitment to preserving the artistry and relevance of silver has remained unchanged. This larger showroom allows us to present our complete silver universe in a way that offers customers greater choice, a more immersive experience and an environment that reflects the quality and craftsmanship synonymous with VBJ.”
Amarendran Vummidi, Managing Partner, VBJ, added:
“Customer expectations today extend beyond product selection. They seek meaningful purchases. With this new showroom, we have significantly expanded both our range and the overall retail experience, bringing together every silver category under one roof. Located right next to our existing silver showroom, this new space strengthens our presence on Anna Salai while reaffirming our commitment to offering customers the very best of silver craftsmanship.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.
With this new showroom, Vummidi Silverware reaffirms its commitment to offering timeless silver creations through an elevated retail experience rooted in heritage and craftsmanship.
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