New Premises
Tanishq opens largest US store in Tysons, Virginia
Tanishq accelerates its US expansion with flagship Virginia launch, tapping strong diaspora demand and advancing toward a 30-store nationwide network.
Tanishq has strengthened its US presence with the launch of a 5,000 sq. ft showroom in Tysons, Virginia—its largest American outlet to date and the first in the Greater Washington, DC area. Showcasing over 5,000 designs across daily wear, bridal and statement jewellery, the store has seen strong early demand from the Indian diaspora. The inauguration was attended by India’s Ambassador Vinay Mohan Kwatra and senior US-based leaders from Tata Sons and CII. With new openings recently in Seattle and Atlanta, and upcoming stores in Orlando and Boston, Tanishq is pursuing an aggressive expansion plan to build a 30-store luxury network across the US.
Tanishq’s market penetration reveals significant untapped demand within the US Indian diaspora segment. The strong early reception indicates that this demographic represents more than a niche opportunity—it suggests a substantial consumer base actively seeking jewelry that bridges cultural authenticity with established brand credibility. This response validates the hypothesis that diaspora communities often maintain strong purchasing preferences for heritage brands from their countries of origin, particularly in high-involvement product categories like jewelry where trust, craftsmanship, and cultural significance intersect.
The sequential rollout across Seattle, Atlanta, Edison, with planned entries into Orlando and Boston, reveals a deliberate geographic strategy targeting metropolitan areas with substantial Indian-American populations. This approach minimizes initial market risk by anchoring expansion in locations where cultural affinity and brand awareness are highest, while simultaneously building operational capabilities and supply chain infrastructure that can support broader penetration later.
The ambitious 30-store target represents significant capital commitment and operational scaling. For context, establishing this footprint requires not just retail locations but comprehensive infrastructure including inventory management systems, skilled workforce development, customer service operations, and potentially local design adaptation—all while maintaining the brand standards and quality consistency that justify premium positioning.
GlamBuzz
Ajay Devgn unveils new Kalyan Jewellers Showroom in Indore
The ultimate jewellery experience arrives in Indore, blending legacy with modern lifestyle
Kalyan Jewellers, one of India’s most trusted jewellery brands, today announced a significant reinforcement of its market presence in Central India with the grand launch of a new showroom at Sapna Sangeeta Road, Indore. In a strategic move to capture the evolving consumer landscape, the launch also features a dedicated showroom for Candere, Kalyan Jewellers’ lifestyle-centric, omni-channel brand. The inauguration was officiated by Bollywood star Ajay Devgn in the presence of esteemed guests and patrons.
The co-location of Kalyan Jewellers and Candere brings the vision of a “Complete Jewellery Destination” to life. The state-of-the-art retail space offers a luxurious experience and a comprehensive portfolio for every consumer segment, from seekers of timeless heirlooms to Gen Z and working professionals looking for contemporary, lightweight everyday jewellery.
The Candere showroom will cater to today’s Gen Z, working women, and style-savvy men with its trendy and lightweight collections, with prices starting at an accessible Rs10,000. Evolving from a digital-first brand to an omni-channel retailer, Candere seamlessly blends the convenience of online shopping with the essential touch-and-feel experience of a physical store.
“It is an honour to be part of this landmark launch in Indore,” said Ajay Devgn during the launch. “Kalyan Jewellers is a brand built on the pillars of trust and transparency. This new destination successfully integrates the grandeur of traditional Indian craftsmanship with the modern, accessible energy of Candere. I am confident that Indore’s discerning patrons will appreciate this unique, one-stop shopping experience.”
“Our expansion in Indore is a testament to the city’s growing appetite for both heritage craftsmanship and modern lifestyle jewellery,” said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers. “By integrating the classic grandeur of Kalyan with the agile, digital-first spirit of Candere, we are creating an ecosystem that caters to every consumer touchpoint, from traditional gold to contemporary diamonds.”
Celebrating the launch, Kalyan Jewellers has announced a range of exclusive in-store offers, including savings of up to ₹1,500 per gram on jewellery-making charges. The brand’s Special Gold Board Rate, the lowest in the market and uniform across all showrooms, will also be applicable for a limited period.
All jewellery retailed at Kalyan Jewellers is BIS-hallmarked and undergoes multiple purity tests. In addition, patrons will receive the Kalyan Jewellers 4-Level Assurance Certificate, guaranteeing gold purity, free lifetime maintenance, detailed product information, transparent exchange and buy-back policies, reaffirming the brand’s commitment to trust and transparency.
The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery) and the recently launched Lila (Coloured Stones and Diamond Jewellery).
source:Kalyan Jewellers
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