PNG Jewellers, one of India’s most trusted jewellery brands with a 193-year legacy, opened its first showroom in Bihar on 7 December 2025. Located on Kankarbagh Main Road, the expansive 4000 sq ft store marks an important milestone in thebrand’s eastward journey along thehistoric Peshwa route.After establishing a strong presence in Madhya Pradesh and Uttar Pradesh, Bihar was the natural next step.

PNG Jewellers has been enjoying asignificant portion of itsclientele from Bihar since long, which has prompted the brand to cater to their expanding customer base in the state through their first store in the capital city of Patna. The showroom will offer the complete PNG experience with dedicated zones for LiteStyle, the brand’slightweight fine jewellery division, and Silvostyle from the House of PNG, its exclusive silver jewellery brand. Both formats are set to scale into independent stores in the future.

Customers in Bihar will now have access to PNG’s diverse portfolio of 15 celebrated collections, including favourites such as Katha, Pratha, Nakshi, Swarajya, and Ashirvaad. For the UP and Bihar markets, PNG has also introduced Tulika, a region-specific collection reflecting the brand’s commitment to honouring local tastes.

To celebrate the Patna debut, PNG Jewellers has announced attractive inaugural offers, including 0 percent deduction on old gold exchange, a flat 50 percent discount on gold jewellery making charges, and a flat 100 percent discount on diamond jewellerymaking charges, giving customers exceptional value as they explore the brand’s craftsmanship.

The launch comes at a time when PNG Jewellers is witnessing strong customer response across its recently opened stores in Uttar Pradesh. Over the last two months, sales have been driven by the brand’s wide range of design centric collections and its reputation for purity, transparency, and craftsmanship. Signature initiatives such as the annual Mangalsutra Mahotsav, now in its 21st year and offering 500 to 1000 designs ranging from five grams to 250 grams, further set PNG Jewellers apart in new markets.

The Patna showroom was inaugurated by renowned actor Sushmita Sen, who expressed her delight about the launch, saying, “It is wonderful to see a heritage brand like PNG Jewellers bring its artistry and trust to Bihar. The Patna store will give customers access to exquisite designs and a truly welcoming jewellery buying experience.”

Speaking about PNG Jewellers’ entry into Bihar, Dr. Saurabh Gadgil, Chairman and Managing Director, said, “Our expansion into Bihar is a continuation of the historic Peshwa route that shaped our journey across Madhya Pradesh and Uttar Pradesh.

Bihar was always on our horizon, not only due to its cultural richness but also because so many of our valued customers in Mumbai come from this state.Patna gives us an opportunity to strengthen that bond and introduce our collections, craftsmanship, and service excellence to a discerning new audience.”

The new showroom reinforces PNG Jewellers’ commitment to bringing its legacy of purity and design leadership to key markets across India while tailoring its offerings to regional preferences. With its arrival in Bihar, the brand now has 65 showrooms in India, continuing its steady nationwide expansion.