New Premises
Tanishq opens largest US store in Tysons, Virginia
Tanishq accelerates its US expansion with flagship Virginia launch, tapping strong diaspora demand and advancing toward a 30-store nationwide network.
Tanishq has strengthened its US presence with the launch of a 5,000 sq. ft showroom in Tysons, Virginia—its largest American outlet to date and the first in the Greater Washington, DC area. Showcasing over 5,000 designs across daily wear, bridal and statement jewellery, the store has seen strong early demand from the Indian diaspora. The inauguration was attended by India’s Ambassador Vinay Mohan Kwatra and senior US-based leaders from Tata Sons and CII. With new openings recently in Seattle and Atlanta, and upcoming stores in Orlando and Boston, Tanishq is pursuing an aggressive expansion plan to build a 30-store luxury network across the US.
Tanishq’s market penetration reveals significant untapped demand within the US Indian diaspora segment. The strong early reception indicates that this demographic represents more than a niche opportunity—it suggests a substantial consumer base actively seeking jewelry that bridges cultural authenticity with established brand credibility. This response validates the hypothesis that diaspora communities often maintain strong purchasing preferences for heritage brands from their countries of origin, particularly in high-involvement product categories like jewelry where trust, craftsmanship, and cultural significance intersect.
The sequential rollout across Seattle, Atlanta, Edison, with planned entries into Orlando and Boston, reveals a deliberate geographic strategy targeting metropolitan areas with substantial Indian-American populations. This approach minimizes initial market risk by anchoring expansion in locations where cultural affinity and brand awareness are highest, while simultaneously building operational capabilities and supply chain infrastructure that can support broader penetration later.
The ambitious 30-store target represents significant capital commitment and operational scaling. For context, establishing this footprint requires not just retail locations but comprehensive infrastructure including inventory management systems, skilled workforce development, customer service operations, and potentially local design adaptation—all while maintaining the brand standards and quality consistency that justify premium positioning.
New Premises
Prismara By KGK Group Launches Its First Retail Store In New Delhi, Introducing A New Era Of Lifestyle Jewellery
Prismara by KGK Group, India’s emerging lifestyle jewellery brand redefining modern luxury, has announced the launch of its first-ever physical retail store in the capital. Located at Ground Floor, Right Side Portion, A-89, Central Market, Lajpat Nagar, New Delhi – 110024, the store marks Prismara’s formal entry into offline retail and its debut in one of India’s most vibrant jewellery markets.
This milestone is more than a store opening—it marks Prismara’s official debut as a fully immersive, in-person lifestyle jewellery experience. Backed by the 120-year legacy of the KGK Group, Prismara brings to Delhi a distinctive proposition: the fusion of lab-grown diamonds with natural gemstones such as rubies, sapphires, and emeralds, sourced through KGK’s global mining and supply network.
Designed as a lifestyle jewellery destination rather than a traditional showroom, the Prismara store offers a warm, curated, and pressure-free environment. Customers can explore myriad collections including rings, earrings, pendants, bracelets, and charms while gaining a deeper understanding of craftsmanship, sourcing, and materials.
Every piece is crafted in 14k and 18k gold and available in rose, white, and yellow finishes. Each piece is also BIS hallmarked and certified, ensuring authenticity and transparency. Prismara stands apart in the lab-grown diamond space by moving beyond affordability and ethics, combining lab-grown diamonds with naturally sourced coloured gemstones to offer a distinctive lifestyle jewellery offering.
Saransh Kothari, CEO, Prismara, representing the fifth generation of the KGK Group, said:
“Natural gemstones carry the story of the earth. Lab-grown diamonds carry the story of what we can build. Prismara brings them together — not as a compromise, but as a statement. Delhi is where we bring that statement to life for the first time — where people can walk in, feel the pieces, and decide what they mean to them. We want people to wear color, play with it, and feel that what they put on actually matters.”
This fusion is powered by KGK Group’s vertically integrated global operations, spanning mines to retail across 20+ countries, with direct sourcing from Myanmar, Zambia, Tanzania, and Colombia, ensuring unmatched provenance among new-age jewellery brands. The collections include Ombre (gradient designs), Kaleido (vibrant multi-stone pieces), Flora & Fauna (nature-inspired), Forever Love (romantic jewellery), and Timeless Classic (everyday essentials).
Special Launch Offer
To celebrate the grand opening, Prismara is offering 0% making charges for the first 100 customers, exclusively at the Lajpat Nagar store.
Following its Delhi debut, Prismara plans to expand into Gurugram and Jaipur, with a focused, experience-led retail strategy. The brand aims to establish itself as India’s most credible and loved lifestyle jewellery brand for the new generation, bridging heritage craftsmanship with contemporary expectations.
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