Kalyan Jewellers, one of India’s most trusted jewellery brands, today announced a significant reinforcement of its market presence in Central India with the grand launch of a new showroom at Sapna Sangeeta Road, Indore. In a strategic move to capture the evolving consumer landscape, the launch also features a dedicated showroom for Candere, Kalyan Jewellers’ lifestyle-centric, omni-channel brand. The inauguration was officiated by Bollywood star Ajay Devgn in the presence of esteemed guests and patrons.

The co-location of Kalyan Jewellers and Candere brings the vision of a “Complete Jewellery Destination” to life. The state-of-the-art retail space offers a luxurious experience and a comprehensive portfolio for every consumer segment, from seekers of timeless heirlooms to Gen Z and working professionals looking for contemporary, lightweight everyday jewellery.

The Candere showroom will cater to today’s Gen Z, working women, and style-savvy men with its trendy and lightweight collections, with prices starting at an accessible Rs10,000. Evolving from a digital-first brand to an omni-channel retailer, Candere seamlessly blends the convenience of online shopping with the essential touch-and-feel experience of a physical store.

“It is an honour to be part of this landmark launch in Indore,” said Ajay Devgn during the launch. “Kalyan Jewellers is a brand built on the pillars of trust and transparency. This new destination successfully integrates the grandeur of traditional Indian craftsmanship with the modern, accessible energy of Candere. I am confident that Indore’s discerning patrons will appreciate this unique, one-stop shopping experience.”

“Our expansion in Indore is a testament to the city’s growing appetite for both heritage craftsmanship and modern lifestyle jewellery,” said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers. “By integrating the classic grandeur of Kalyan with the agile, digital-first spirit of Candere, we are creating an ecosystem that caters to every consumer touchpoint, from traditional gold to contemporary diamonds.” 

Celebrating the launch, Kalyan Jewellers has announced a range of exclusive in-store offers, including savings of up to ₹1,500 per gram on jewellery-making charges. The brand’s Special Gold Board Rate, the lowest in the market and uniform across all showrooms, will also be applicable for a limited period.

All jewellery retailed at Kalyan Jewellers is BIS-hallmarked and undergoes multiple purity tests. In addition, patrons will receive the Kalyan Jewellers 4-Level Assurance Certificate, guaranteeing gold purity, free lifetime maintenance, detailed product information,  transparent exchange and buy-back policies, reaffirming the brand’s commitment to trust and transparency.

The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery) and the recently launched Lila (Coloured Stones and Diamond Jewellery).

source:Kalyan Jewellers