National News
WGC India gold market update: Price strength fuels demand Looking ahead
Price stability may unlock deferred demand, while investment demand persists and wedding-related purchases support jewellery sales.
Records and resilience
The first six weeks of 2026 marked a record-breaking yet turbulent phase for gold. International gold prices scaled 12 all-time highs, breached US$5,400/oz, and then corrected sharply at the end of January. Despite the pullback, prices have largely hovered around the US$5,000/oz level, signifying resilience.
January closed with a 14% gain, the eighth consecutive monthly advance, with prices up a further 0.3% as of 13 February. Strong gold ETF inflows, persistent and widening geopolitical risks, and US dollar weakness powered the gains.

Domestic gold prices mirrored international trends, rising to a record INR175,231/10g. Gains were more pronounced in INR terms, with prices up 24% as of end-January, aided by INR depreciation. Since then, prices have eased by 7%, partly reflecting currency strengthening.
Domestic gold prices traded at a premium to international benchmarks during the latter half of January ahead of the Union Budget (1 February). Multiple upward revisions in customs tariff value, expectations of a potential increase in import duty (above 6%), and healthy underlying demand pushed domestic prices to a premium of US$10/oz – US$70/oz over international prices. This premium persisted until 11 February, after which prices shifted to a discount, likely due to fewer tariff revisions and an increase in supply.
Buying on strength and on dips
Feedback from physical market participants suggests consumer demand remained resilient following the inauspicious period (mid-December to mid-January) despite record-high gold prices and elevated volatility, with buying skewed towards investment products.
Sharp price gains reinforced bullish sentiment, with limited expectations of a meaningful correction. The rally attracted new buyers across age groups, while price dips triggered purchases.

Jewellery buying has become more measured, with consumers preferring staggered accumulation rather than lump-sum purchases, even for weddings. Jewellery demand volumes are estimated to be ~20% lower y/y, but value sales growth increased ~25–30%, supported by elevated prices. Old gold exchange purchases remain high, accounting for ~40–70% of transactions in some markets.
Investment demand for bars and coins continues to hold firm, with indications of a shift in allocation from capital markets to gold. Meanwhile, liquidation activity remains limited, reflecting strong price confidence among holders.
Gold ETFs scale new highs, outpacing equity flows
January marked a historic month for Indian gold ETFs, with record-breaking inflows, holdings, AUM, and investor participation.
Indian gold ETFs recorded their ninth consecutive month of net inflows, reaching a record INR240bn (US$2.5bn) — the third highest globally, after the US and China. Notably, gold ETF inflows surpassed equity fund inflows for the first time, signalling evolving investor asset allocation preferences.

Strong demand, combined with elevated gold prices, pushed AUM to INR1,842bn (US$20bn) by end-January — a more than threefold y/y increase. Cumulative holdings across 25 gold ETFs crossed the 100t milestone, reaching 110t after a record monthly addition of 15.5t.
Momentum extended into February, with INR46bn (US$501mn) net inflows between 1–12 February, adding another 3t to holdings. Gold ETFs now account for 2.3% of total mutual fund industry AUM, the highest share on record, up from 0.8% a year ago.
Investor participation surged, with 1.2mn new accounts (folios) added, taking total gold ETF accounts to 11.44mn, highlighting the growing prominence of gold ETFs in portfolios.
Strong uptick in digital gold buying
Digital gold buying strengthened significantly in January, reaching the highest level since data tracking began in January 2025.

Purchases via Unified Payments Interface (UPI) totalled INR39bn (US$432mn) — a ~90% m/m increase and more than fourfold y/y growth. In volume terms, about 2.6t was purchased, marking a 70% m/m increase.
The surge reflects momentum-driven demand, as both domestic and international prices hit multiple all-time highs. The ease of transactions and low minimum investment requirements continue attracting retail investors. Despite remaining unregulated, digital gold products are gaining traction, underscoring the need for regulatory oversight.
Marginal addition to RBI gold reserves
The Reserve Bank of India (RBI) added 0.13t to gold reserves in January — the first monthly increase in four months — lifting total holdings to a record 880.3t.

Gold now accounts for 17.2% of India’s foreign exchange reserves, the highest proportion on record, up nearly 6% y/y, largely due to sharp gold price appreciation (over 70% growth during the period). In contrast, physical gold holdings increased only 1.3t (0.15%), indicating gains were primarily valuation-driven rather than due to net purchases.
Imports climb
India’s gold imports rose to a three-month high in January, driven by strong investment demand across gold ETFs and physical gold. Anticipation of a possible import duty revision in the Union Budget likely prompted front-loaded shipments.

In value terms, imports reached US$12.1bn, up 192% m/m. In volume terms, imports are estimated at 95t–100t, supported by record gold prices and strong investor demand.
source:WGC
National News
Platinum Jewellery Into The Spotlight, PGI’s Retail Partners In India Reporting A 10% Year-On-Year Rise In Retail Sales
Soaring Gold and Silver Prices Reshape Consumer Preferences Amidst Growing Appetite For Contemporary Designs
As soaring gold and silver prices reshape consumer preferences, platinum jewellery is emerging as an increasingly attractive alternative in India, driven by affordability concerns, changing aesthetics, and a growing appetite for contemporary designs among younger buyers.
With gold prices touching nearly Rs. 1,58,000 per 10 grams, many consumers—particularly millennials and urban professionals—are rethinking traditional jewellery purchases. Platinum, despite its own sharp rise in prices, is being viewed as a relatively accessible premium option. Currently trading at around Rs. 70,000 per 10 grams, platinum remains significantly cheaper than gold, even after doubling from its 2025 average of Rs. 36,000 per 10 grams.
Jewellers say the shift is especially visible in categories such as wedding bands, daily wear jewellery, and minimalist luxury pieces. Young consumers are increasingly favouring platinum for its understated elegance, durability, and contemporary appeal.
Industry insiders note that platinum has historically struggled for mainstream acceptance in India, where gold dominates both cultural sentiment and investment behaviour. However, sentiment appears to be changing. Retailers said enquiries for platinum have risen sharply as consumers begin to view the metal not only as a style statement but also as a potential store of value.
The renewed interest comes despite higher import duties. India recently increased import duty on gold and silver from 6% to 15%, while platinum duty rose from 6.4% to 15.4%. Yet, the pricing gap between platinum and gold continues to work in platinum’s favour.

Brands are also moving quickly to capitalise on the momentum. Jos Alukkas recently launched a new platinum jewellery campaign featuring actor Dulquer Salmaan as brand ambassador. The campaign positions platinum as a symbol of individuality and sophistication, showcasing rings, chains, bracelets and other designs for men and women.
The trend is also backed by global market data. Platinum Guild International (PGI), in its Q4 2025 report, noted growing momentum for platinum jewellery across India, China, Japan and the US as elevated gold prices alter buying patterns. In India and the Middle East, platinum jewellery outperformed broader market trends, with PGI’s strategic retail partners in India reporting a 10% year-on-year rise in retail sales, aided by festive demand and rising preference for lightweight jewellery.
For India’s jewellery market, platinum’s rise may signal more than a temporary shift driven by gold prices. As consumers increasingly seek jewellery that blends luxury with wearability and individuality, platinum appears to be carving out a stronger, more permanent niche in the country’s evolving precious metals landscape.
-
DiamondBuzz14 hours agoDivine Solitaires Reinforces The Value Of Diamonds Amid Rising Gold Prices and Evolving Consumer Sentiment
-
BrandBuzz14 hours agoVBJ Returns To Tiruppur With An Exclusive Jewellery Exhibition
-
DiamondBuzz16 hours agoACRA Has Reaffirmed Alrosa’s AAA(RU) Credit Rating With A Stable Outlook
-
BrandBuzz16 hours agoKumari Fine Jewellery Presents Celebrity-Inspired Cocktail Earring Picks For The Modern Bridal Trousseau


