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WGC India gold market update: Price strength fuels demand Looking ahead

Price stability may unlock deferred demand, while investment demand persists and wedding-related purchases support jewellery sales.

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Records and resilience

The first six weeks of 2026 marked a record-breaking yet turbulent phase for gold. International gold prices scaled 12 all-time highs, breached US$5,400/oz, and then corrected sharply at the end of January. Despite the pullback, prices have largely hovered around the US$5,000/oz level, signifying resilience.

January closed with a 14% gain, the eighth consecutive monthly advance, with prices up a further 0.3% as of 13 February. Strong gold ETF inflows, persistent and widening geopolitical risks, and US dollar weakness powered the gains.

Domestic gold prices mirrored international trends, rising to a record INR175,231/10g. Gains were more pronounced in INR terms, with prices up 24% as of end-January, aided by INR depreciation. Since then, prices have eased by 7%, partly reflecting currency strengthening.

Domestic gold prices traded at a premium to international benchmarks during the latter half of January ahead of the Union Budget (1 February). Multiple upward revisions in customs tariff value, expectations of a potential increase in import duty (above 6%), and healthy underlying demand pushed domestic prices to a premium of US$10/oz – US$70/oz over international prices. This premium persisted until 11 February, after which prices shifted to a discount, likely due to fewer tariff revisions and an increase in supply.

Buying on strength and on dips

Feedback from physical market participants suggests consumer demand remained resilient following the inauspicious period (mid-December to mid-January) despite record-high gold prices and elevated volatility, with buying skewed towards investment products.

Sharp price gains reinforced bullish sentiment, with limited expectations of a meaningful correction. The rally attracted new buyers across age groups, while price dips triggered purchases.

Jewellery buying has become more measured, with consumers preferring staggered accumulation rather than lump-sum purchases, even for weddings. Jewellery demand volumes are estimated to be ~20% lower y/y, but value sales growth increased ~25–30%, supported by elevated prices. Old gold exchange purchases remain high, accounting for ~40–70% of transactions in some markets.

Investment demand for bars and coins continues to hold firm, with indications of a shift in allocation from capital markets to gold. Meanwhile, liquidation activity remains limited, reflecting strong price confidence among holders.

Gold ETFs scale new highs, outpacing equity flows

January marked a historic month for Indian gold ETFs, with record-breaking inflows, holdings, AUM, and investor participation.

Indian gold ETFs recorded their ninth consecutive month of net inflows, reaching a record INR240bn (US$2.5bn) — the third highest globally, after the US and China. Notably, gold ETF inflows surpassed equity fund inflows for the first time, signalling evolving investor asset allocation preferences.

Strong demand, combined with elevated gold prices, pushed AUM to INR1,842bn (US$20bn) by end-January — a more than threefold y/y increase. Cumulative holdings across 25 gold ETFs crossed the 100t milestone, reaching 110t after a record monthly addition of 15.5t.

Momentum extended into February, with INR46bn (US$501mn) net inflows between 1–12 February, adding another 3t to holdings. Gold ETFs now account for 2.3% of total mutual fund industry AUM, the highest share on record, up from 0.8% a year ago.

Investor participation surged, with 1.2mn new accounts (folios) added, taking total gold ETF accounts to 11.44mn, highlighting the growing prominence of gold ETFs in portfolios.

Strong uptick in digital gold buying

Digital gold buying strengthened significantly in January, reaching the highest level since data tracking began in January 2025.

Purchases via Unified Payments Interface (UPI) totalled INR39bn (US$432mn) — a ~90% m/m increase and more than fourfold y/y growth. In volume terms, about 2.6t was purchased, marking a 70% m/m increase.

The surge reflects momentum-driven demand, as both domestic and international prices hit multiple all-time highs. The ease of transactions and low minimum investment requirements continue attracting retail investors. Despite remaining unregulated, digital gold products are gaining traction, underscoring the need for regulatory oversight.

Marginal addition to RBI gold reserves

The Reserve Bank of India (RBI) added 0.13t to gold reserves in January — the first monthly increase in four months — lifting total holdings to a record 880.3t.

Gold now accounts for 17.2% of India’s foreign exchange reserves, the highest proportion on record, up nearly 6% y/y, largely due to sharp gold price appreciation (over 70% growth during the period). In contrast, physical gold holdings increased only 1.3t (0.15%), indicating gains were primarily valuation-driven rather than due to net purchases.

Imports climb

India’s gold imports rose to a three-month high in January, driven by strong investment demand across gold ETFs and physical gold. Anticipation of a possible import duty revision in the Union Budget likely prompted front-loaded shipments.

In value terms, imports reached US$12.1bn, up 192% m/m. In volume terms, imports are estimated at 95t–100t, supported by record gold prices and strong investor demand.

source:WGC

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National News

GJS 2026 Diwali Edition Concludes On A High Note With Record Sales

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The All India Gem & Jewellery Domestic Council (GJC) successfully concluded the landmark 10th edition of the India Gem & Jewellery Show (GJS 2026 Diwali Edition), celebrated as #HumaraApnaShow, at the Jio World Convention Centre, Mumbai. From October 2–4, 2026, the exhibition reaffirmed its position as India’s most premium B2B jewellery platform, bringing together over 400 exhibitors, 700+ booths, and thousands of buyers and industry leaders from across India and abroad.

The show began on October 1, 2026, with the Elite Family Jewellers Meet & Business Workshop, led by India’s leading business coach Rahul Jain, designed exclusively for jewellery business owners and their families. The workshop provided participants with strategies on growth, profitability, leadership, and customer acquisition, setting the stage for an enriching exhibition.

The show was inaugurated on October 2, 2026, by Chief Guest Shri Uday Samant Ji, Cabinet Minister for Industries and Marathi Language, Government of Maharashtra, who lauded GJS as a platform that reflects the strength, creativity, and resilience of India’s jewellery industry. He emphasized Maharashtra’s role as a hub for trade and craftsmanship, noting that GJS showcases how tradition and innovation can come together to drive growth. His words set the tone for an inspiring edition that celebrated both heritage and modernity.

Guest of Honour Srinivas Injeti, Chairman NSE and Chairman of the board IAGES, Mahesh Jain, President, UP Sarafa Association, and Special Guest Rajiv Jain, Chairman, Jaipur Jewelley Show along with members of the GJC Committee of Administration and other senior industry leaders, underscoring the collective strength and unity of India’s jewellery fraternity.

On October 3, the prestigious National Jewellery Awards (NJA) 2026, presented by the World Gold Council and powered by India Gold Metaverse, honoured excellence across categories. The evening was graced by Bollywood star Sonakshi Sinha, who presented awards to the winners, adding glamour and recognition to the industry’s most coveted celebration.

Throughout the three days, GJS hosted MindSpeak Seminars, covering diverse topics across all aspects of the jewellery business — from sustainable practices and digital transformation to consumer trends, family business strategies, and the growing role of Artificial Intelligence (AI) in design, retail, and customer engagement. These sessions empowered jewellers with insights to adapt to evolving market dynamics and embrace technology-driven growth.

The exhibition also showcased exclusive collections ranging from lightweight contemporary designs to heritage-inspired masterpieces, lab-grown diamond innovations, and couture jewellery.

Rajesh Rokde, Chairman of GJC, said:

“The successful conclusion of the 10th edition of GJS is a proud moment for India’s jewellery industry. From the grand inauguration led by Shri Uday Samant Ji to the NJA awards presented by Sonakshi Sinha, this edition has set new benchmarks in innovation, networking, and business growth. The record sales figures highlight the resilience of our industry and the trust consumers place in Indian craftsmanship.”

Avinash Gupta, Vice Chairman of GJC, remarked:

“GJS2026 has proven to be the ultimate sourcing destination for jewellers nationwide. The strong participation, exclusive collections, and vibrant sales reflect the industry’s ability to balance heritage with modernity. The NJA awards further reinforced the industry’s credibility by honouring talent and innovation, making this edition truly memorable.”

Saiyam Mehra, Convenor of GJS and GJC NEXTGEN and Past Chairman of GJC, added:

“This edition of GJS was more than an exhibition—it was a celebration of resilience, creativity, and opportunity. As Convenor of GJS, I am proud to see how these platforms together showcased innovation, honoured excellence, and inspired the industry to embrace the future with confidence. The seminars, awards, and unique showcases have strengthened our collective vision for India’s jewellery sector as a global hub of excellence.”

The 10th edition of GJS concluded with resounding success, leaving behind a legacy of innovation, collaboration, and celebration that will continue to inspire the jewellery industry in the years to come.

Uday Samant, Cabinet Minister for Industries and Marathi Language, Government of Maharashtra, unveiled the JewelBuzz GJS Diwali Edition Special Issue, featuring Rajesh Rokde, Chairman, GJC, on the cover.

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