OurBuzz
SILVER SHOW OF INDIA is a super success, puts SILVER in the spotlight
Silver show of India was an overwhelming success, beyond the expectations of exhibitors, retailer- and the organizers. SSI moving to Mumbai has been good for one and all, and has paid rich dividends.GES in association with IBJA and JAB—and the dedication of both these organizations has resulted in making SSI a grand success.
SSI which was held at JIO World Convention Centre, BKC, Mumbai from 8th to 11th June 2023 had about 432 stalls comprising of 177 participants from across the country, The exhibition attracted a whooping 11000 trade visitors from various parts of the country.The exhibition showcased more than two lakh designs .
SSI has given silver the prominence it deserves and put the spotlight on silver. Exhibitors and visitors expressed that this is silver’s moment. Some other comments included: Silver is versatile; it is a trendsetter, it is a fashion statement. The future of silver is bright. Silver is here to stay. And, as Nishtashri Srinivasan. Director Emerald Jewels Industries India said: Silver is one the greatest industries to be in.
SSI had everything—the finest silver jewellery and artefacts, astounding craftsmanship, artistic masterpieces. And, serious business. Huge footfalls, serious buyers ranging from biggies like Kalyan Jewellers, Bhima, Thangamayil to small time retailers from little towns and villages.
There was a buying frenzy, with some exhibiting manufacturers saying they have huge orders for the next four to five months, while some exhibitors said their stock was exhausted in the first two days. Visitors from across the country said that they had a great experience – thrilled to be at SSI. They were astounded by a great variety at SSI– fantastic artisanship and marvellous, never seen before designs. There are confirmed reports that there were about 150 tons of Silver Jewelry/Articles orders placed with different Exhibitors.
Retailers said that they will now have to place a greater focus on silver which was not done before and present it to customers in an interesting manner.Leading corporate jewellers like Kalyan Jewellers said plans for exclusive silver jewellery showrooms are underway.
The vast range and each exhibitor’s uniqueness in terms of category, pricing, quality, variety etc made it difficult to pinpoint the top performing categories.
SSI has been a grand success – and exhibitors are demanding larger SSI. A few players who did not participate wish to participate in the forthcoming editions.
GES, the organizers of SSI, announced two bigger and grander editions of SSI, alternating between Mumbai and Bangalore.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.


ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:

“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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