OurBuzz
SILVER SHOW OF INDIA is a super success, puts SILVER in the spotlight
Silver show of India was an overwhelming success, beyond the expectations of exhibitors, retailer- and the organizers. SSI moving to Mumbai has been good for one and all, and has paid rich dividends.GES in association with IBJA and JAB—and the dedication of both these organizations has resulted in making SSI a grand success.
SSI which was held at JIO World Convention Centre, BKC, Mumbai from 8th to 11th June 2023 had about 432 stalls comprising of 177 participants from across the country, The exhibition attracted a whooping 11000 trade visitors from various parts of the country.The exhibition showcased more than two lakh designs .
SSI has given silver the prominence it deserves and put the spotlight on silver. Exhibitors and visitors expressed that this is silver’s moment. Some other comments included: Silver is versatile; it is a trendsetter, it is a fashion statement. The future of silver is bright. Silver is here to stay. And, as Nishtashri Srinivasan. Director Emerald Jewels Industries India said: Silver is one the greatest industries to be in.
SSI had everything—the finest silver jewellery and artefacts, astounding craftsmanship, artistic masterpieces. And, serious business. Huge footfalls, serious buyers ranging from biggies like Kalyan Jewellers, Bhima, Thangamayil to small time retailers from little towns and villages.
There was a buying frenzy, with some exhibiting manufacturers saying they have huge orders for the next four to five months, while some exhibitors said their stock was exhausted in the first two days. Visitors from across the country said that they had a great experience – thrilled to be at SSI. They were astounded by a great variety at SSI– fantastic artisanship and marvellous, never seen before designs. There are confirmed reports that there were about 150 tons of Silver Jewelry/Articles orders placed with different Exhibitors.
Retailers said that they will now have to place a greater focus on silver which was not done before and present it to customers in an interesting manner.Leading corporate jewellers like Kalyan Jewellers said plans for exclusive silver jewellery showrooms are underway.
The vast range and each exhibitor’s uniqueness in terms of category, pricing, quality, variety etc made it difficult to pinpoint the top performing categories.
SSI has been a grand success – and exhibitors are demanding larger SSI. A few players who did not participate wish to participate in the forthcoming editions.
GES, the organizers of SSI, announced two bigger and grander editions of SSI, alternating between Mumbai and Bangalore.
BrandBuzz
De Beers India Introduces ‘Love, From Hubby’, A New Ritual For A Second Season Of Love
Introducing One-Carat Natural Diamond Solitaires Celebrating Love’s Next Chapter
There are moments in a marriage that are celebrated with great fanfare: the wedding, anniversaries and the arrival of children. But there is one deeply personal chapter that often passes quietly. The time when children leave home and couples find themselves with more time, space and freedom to rediscover life together.

De Beers India is giving this moment a new name and a new ritual with ‘Love, From Hubby’, an invitation to celebrate the next phase of a couple’s journey, when life begins to make room for them once again. At the heart of the campaign is an exclusive collection of one-carat natural diamond solitaire rings, created as a meaningful gift from husbands to their wives to mark this transition.
The idea reflects a quiet evolution taking place in affluent Indian households. As children move away for education and careers, couples enter a phase of life with greater time, space and financial confidence to invest in each other. ‘Love, From Hubby’ reframes the so-called empty nest as an opportunity to put the couple back at the centre of their lives, to make plans together, rediscover shared interests, travel, create new memories and celebrate the relationship beyond their roles as parents.
Toranj Mehta, Country Head, Category Marketing, De Beers India Stated–

“This idea came from what we see in real Indian homes. Couples spend years putting everyone else first and rarely are they reminded that there is a beautiful next chapter that belongs to them. With ‘Love, From Hubby’, we want to celebrate the joy of choosing each other all over again, reminding couples that it is perfectly natural and wonderfully romantic, to fall in love with your partner anew. When love is real, it deserves something equally real to mark it. A natural diamond, formed by nature and made to endure, is an honest and meaningful expression of a love that continues to evolve.”
The timing of the campaign reflects a broader shift in the aspirations and priorities of affluent Indian households. The De Beers India Diamond Acquisition Study 2025 found that celebrating a relationship milestone and expressing love or commitment are among the leading reasons Indians purchase natural diamonds. This appetite for meaningful celebration is set to grow, with the number of Indian households earning above US$20,000 annually forecast to more than double, from 32 million in 2025 to 67 million by 2030.

The ritual comes to life through the ‘Love, From Hubby Real Love Solitaire Collection’, featuring one-carat natural diamond solitaires set in yellow, white and rose gold. Designed as a considered gift from husband to wife, the collection offers a contemporary take on the classic solitaire, giving couples a tangible way to mark this new phase and celebrate the life they have built together.
Love so real, only a real diamond will do. Available at natural diamond retail partner stores across the country, the collection brings this thought to life through diamonds created by nature and treasured for generations.
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