OurBuzz
SILVER SHOW OF INDIA is a super success, puts SILVER in the spotlight
Silver show of India was an overwhelming success, beyond the expectations of exhibitors, retailer- and the organizers. SSI moving to Mumbai has been good for one and all, and has paid rich dividends.GES in association with IBJA and JAB—and the dedication of both these organizations has resulted in making SSI a grand success.
SSI which was held at JIO World Convention Centre, BKC, Mumbai from 8th to 11th June 2023 had about 432 stalls comprising of 177 participants from across the country, The exhibition attracted a whooping 11000 trade visitors from various parts of the country.The exhibition showcased more than two lakh designs .
SSI has given silver the prominence it deserves and put the spotlight on silver. Exhibitors and visitors expressed that this is silver’s moment. Some other comments included: Silver is versatile; it is a trendsetter, it is a fashion statement. The future of silver is bright. Silver is here to stay. And, as Nishtashri Srinivasan. Director Emerald Jewels Industries India said: Silver is one the greatest industries to be in.
SSI had everything—the finest silver jewellery and artefacts, astounding craftsmanship, artistic masterpieces. And, serious business. Huge footfalls, serious buyers ranging from biggies like Kalyan Jewellers, Bhima, Thangamayil to small time retailers from little towns and villages.
There was a buying frenzy, with some exhibiting manufacturers saying they have huge orders for the next four to five months, while some exhibitors said their stock was exhausted in the first two days. Visitors from across the country said that they had a great experience – thrilled to be at SSI. They were astounded by a great variety at SSI– fantastic artisanship and marvellous, never seen before designs. There are confirmed reports that there were about 150 tons of Silver Jewelry/Articles orders placed with different Exhibitors.
Retailers said that they will now have to place a greater focus on silver which was not done before and present it to customers in an interesting manner.Leading corporate jewellers like Kalyan Jewellers said plans for exclusive silver jewellery showrooms are underway.
The vast range and each exhibitor’s uniqueness in terms of category, pricing, quality, variety etc made it difficult to pinpoint the top performing categories.
SSI has been a grand success – and exhibitors are demanding larger SSI. A few players who did not participate wish to participate in the forthcoming editions.
GES, the organizers of SSI, announced two bigger and grander editions of SSI, alternating between Mumbai and Bangalore.
BrandBuzz
MS Dhoni Joins Malabar Gold & Diamonds As Brand Ambassador, Strengthening The Responsible Jeweller Promise
One Of Malabar Gold & Diamonds’ Largest Integrated Consumer Programmes Across Television, Print, Digital, OOH, Cinema, Radio and Retail, Reaching Customers Through More Than 450 Stores Globally.
Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and a Responsible Jeweller, today announced MS Dhoni as its Brand Ambassador, marking the beginning of a long-term association centred around The Responsible Jeweller, the brand’s philosophy of taking responsibility beyond jewellery.
At a time when consumers are placing greater emphasis on transparency, authenticity and trust, Malabar Gold & Diamonds is reinforcing its commitment to responsibility across every stage of the value chain.
The Responsible Jeweller is Malabar Gold & Diamonds’ long-term commitment to responsible business practices across the jewellery value chain. It reflects the brand’s approach to ethical sourcing, trusted quality, transparent pricing, responsible manufacturing and customer-first policies, reaffirming its belief that every jewellery purchase should be backed by confidence, accountability, trust and responsibility to all stakeholders.
This commitment is brought to life through Malabar Promises, a comprehensive framework of customer-first commitments. These include 100% BIS Hallmarked jewellery, 28 quality checks for every natural diamond, transparent pricing with no hidden charges, guaranteed buyback, lifetime maintenance, complimentary insurance, best-value exchange programmes and responsible sourcing practices, enabling customers to make every purchase with confidence.
One of India’s most admired sporting icons, MS Dhoni is the only captain in the history of international cricket to lead India to victory in all three ICC white-ball tournaments. Admired for his integrity, consistency and humility, he embodies the values that have defined Malabar Gold & Diamonds for over 33 years since its inception in 1993.
The campaign will roll out through one of Malabar Gold & Diamonds’ largest integrated consumer programmes, spanning television, print, digital, social media, radio, cinema, out-of-home media, retail experiences and owned platforms, reaching consumers through more than 450 Malabar Gold & Diamonds stores globally.
Commenting on the partnership, Mr M.P. Ahammad, Chairman, Malabar Group, said:
“Consumers today expect more from the brands they choose. Beyond exceptional products, they seek transparency, authenticity and confidence in every purchase. We believe the jewellery industry has a responsibility to meet these expectations through ethical business practices, uncompromising quality and a customer-first approach. That belief has shaped Malabar Gold & Diamonds for over 33 years and continues to guide every decision we make.
MS Dhoni has earned the respect and trust of millions through his integrity, discipline and consistency, qualities that resonate deeply with our own values. We are delighted to welcome him to the Malabar family and look forward to inspiring greater confidence in jewellery buying while reinforcing our commitment to responsible business practices.”
MS Dhoni said:
“Throughout my career, I have believed that trust is earned through actions and consistency. That is what makes this association with Malabar Gold & Diamonds meaningful for me.What resonated with me was the brand’s unwavering commitment to transparency, responsibility and customer confidence. I look forward to supporting Malabar Gold & Diamonds in encouraging more people to make informed jewellery-buying decisions and choose with confidence.”
Through this long-term association, Malabar Gold & Diamonds aims to encourage consumers to choose jewellery backed not only by exceptional craftsmanship, but also by transparency, responsibility and trust.
MS Dhoni Joins Malabar Gold & Diamonds As Brand Ambassador, Strengthening The Responsible Jeweller Promise
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.