OurBuzz
SILVER SHOW OF INDIA is a super success, puts SILVER in the spotlight
Silver show of India was an overwhelming success, beyond the expectations of exhibitors, retailer- and the organizers. SSI moving to Mumbai has been good for one and all, and has paid rich dividends.GES in association with IBJA and JAB—and the dedication of both these organizations has resulted in making SSI a grand success.
SSI which was held at JIO World Convention Centre, BKC, Mumbai from 8th to 11th June 2023 had about 432 stalls comprising of 177 participants from across the country, The exhibition attracted a whooping 11000 trade visitors from various parts of the country.The exhibition showcased more than two lakh designs .
SSI has given silver the prominence it deserves and put the spotlight on silver. Exhibitors and visitors expressed that this is silver’s moment. Some other comments included: Silver is versatile; it is a trendsetter, it is a fashion statement. The future of silver is bright. Silver is here to stay. And, as Nishtashri Srinivasan. Director Emerald Jewels Industries India said: Silver is one the greatest industries to be in.
SSI had everything—the finest silver jewellery and artefacts, astounding craftsmanship, artistic masterpieces. And, serious business. Huge footfalls, serious buyers ranging from biggies like Kalyan Jewellers, Bhima, Thangamayil to small time retailers from little towns and villages.
There was a buying frenzy, with some exhibiting manufacturers saying they have huge orders for the next four to five months, while some exhibitors said their stock was exhausted in the first two days. Visitors from across the country said that they had a great experience – thrilled to be at SSI. They were astounded by a great variety at SSI– fantastic artisanship and marvellous, never seen before designs. There are confirmed reports that there were about 150 tons of Silver Jewelry/Articles orders placed with different Exhibitors.
Retailers said that they will now have to place a greater focus on silver which was not done before and present it to customers in an interesting manner.Leading corporate jewellers like Kalyan Jewellers said plans for exclusive silver jewellery showrooms are underway.
The vast range and each exhibitor’s uniqueness in terms of category, pricing, quality, variety etc made it difficult to pinpoint the top performing categories.
SSI has been a grand success – and exhibitors are demanding larger SSI. A few players who did not participate wish to participate in the forthcoming editions.
GES, the organizers of SSI, announced two bigger and grander editions of SSI, alternating between Mumbai and Bangalore.
BrandBuzz
Mia By Tanishq and Lakmé Join Hands To Celebrate Everyday Style and Self-Expression
The collaboration Blends Jewellery and Beauty Through Influencer-Led Campaigns Inspired By Modern, Everyday Lifestyles.
Mia by Tanishq has partnered with Lakmé to create a lifestyle-driven collaboration that brings together jewellery and beauty as essential elements of everyday self-expression.


The initiative combines Mia’s Sunkissed Collection with Lakmé’s 9-to-5 Hya Beach Edit, reflecting the evolving preferences of young Indian consumers who increasingly view style, beauty, and accessories as part of their daily identity rather than something reserved for special occasions.

The collaboration was preceded by a week-long teaser campaign designed to build anticipation before its official launch. At its core is an influencer-led “summer styling stack” initiative featuring creators from the fashion, beauty, travel, lifestyle, and Get Ready With Me (GRWM) communities. Through immersive content, the campaign showcases how effortless jewellery and radiant beauty routines can seamlessly complement modern lifestyles.
The partnership taps into a significant cultural shift in consumer behaviour, where jewellery and beauty are becoming everyday expressions of confidence and individuality. Rather than focusing solely on weddings or festive celebrations, the campaign highlights styling inspirations that fit naturally into workdays, casual outings, travel experiences, and daily routines.
Over the coming months, Mia by Tanishq and Lakmé plan to extend the collaboration through a series of activations, festive campaigns, and lifestyle initiatives aimed at keeping the conversation around everyday style and self-expression alive.
Backed by the legacy of Tanishq, Mia has established itself as a contemporary jewellery brand known for bold, minimal, and versatile designs. The brand currently operates more than 250 exclusive stores across 75 cities in India, catering to a new generation of consumers seeking jewellery that complements their everyday lives.
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