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SILVER SHOW OF INDIA is a super success, puts SILVER in the spotlight

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Silver show of India was an overwhelming success, beyond the expectations of exhibitors, retailer- and the organizers. SSI moving to Mumbai has been good for one and all, and has paid rich dividends.GES in association with IBJA and JAB—and the dedication of both these organizations has resulted in making SSI a grand success.

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SSI which was held at JIO World Convention Centre, BKC, Mumbai from 8th to 11th June 2023 had about 432 stalls comprising of 177 participants from across the country, The exhibition attracted a whooping 11000 trade visitors from various parts of the country.The exhibition showcased more than two lakh designs .

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SSI has given silver the prominence it deserves and put the spotlight on silver. Exhibitors and visitors expressed that this is silver’s moment. Some other comments included: Silver is versatile; it is a trendsetter, it is a fashion statement. The future of silver is bright. Silver is here to stay. And, as Nishtashri Srinivasan. Director Emerald Jewels Industries India said: Silver is one the greatest industries to be in.

SSI had everything—the finest silver jewellery and artefacts, astounding craftsmanship, artistic masterpieces. And, serious business. Huge footfalls, serious buyers ranging from biggies like Kalyan Jewellers, Bhima, Thangamayil to small time retailers from little towns and villages. 

There was a buying frenzy, with some exhibiting manufacturers saying they have huge orders for the next four to five months, while some exhibitors said their stock was exhausted in the first two days. Visitors from across the country said that they had a great experience – thrilled to be at SSI. They were astounded by a great variety at SSI– fantastic artisanship and marvellous, never seen before designs. There are confirmed reports that there were about 150 tons of Silver Jewelry/Articles orders placed with different Exhibitors. 

Retailers said that they will now have to place a greater focus on silver which was not done before and present it to customers in an interesting manner.Leading corporate jewellers like Kalyan Jewellers said plans for exclusive silver jewellery showrooms are underway.

The vast range and each exhibitor’s uniqueness in terms of category, pricing, quality, variety etc made it difficult to pinpoint the top performing categories.

SSI has been a grand success – and exhibitors are demanding larger SSI. A few players who did not participate wish to participate in the forthcoming editions. 

GES, the organizers of SSI, announced two bigger and grander editions of SSI, alternating between Mumbai and Bangalore.

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Ekatra Retail Ventures unveils its vision for LGD  jewellery with Shristi Ratna

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Ekatra Retail Ventures, co-founded by Pavitra Gandhi, Sunny Sakaria, Sussanne Khan, Vasuki Punj, and Chirayu Yardi, proudly announces its debut in the world of lab-grown diamond jewellery with Shristi Ratna, a diamond crafted with 108 facets, symbolizing a cosmic journey. Spearheaded by a strong female vision, the launch signals the start of a thoughtfully curated, women-led journey in accessible luxury and lifestyle.

Shristi Ratna is a proprietary lab-grown diamond meticulously engineered with 108 precisely crafted facets to redefine brilliance. Developed through advanced geometric design and master craftsmanship, each facet is strategically designed to enhance light performance, depth, and fire. Serving as the central inspiration for the brand’s flagship launch collection, Shristi Ratna is the defining signature around which every creation is thoughtfully designed. More than a gemstone, it represents the seamless harmony of science, precision, and human artistry captured within a singular, extraordinary stone.

Sussanne Khan, Pavitra Gandhi, Jennifer Winget, Apoorva Mukhija, Vasuki Punj, Pragya

Co-founder and Design Director Sussanne Khan, along with celebrated personalities Jennifer Winget, Apoorva Mukhija, and Pragya Kapoor, will also join the team at Ekatra to unveil distinct story-led collections reflecting their individual journeys and creative interpretations for Ekatra Jewels in the near future. Rahul Dayama also joins as a partner and brings deep expertise in building and scaling modern consumer brands.

Marking a significant milestone for the brand, the official website was launched on 8th March 2026, inviting audiences into an immersive digital experience that brings to life the philosophy, artistry, and collections behind the concept.

Speaking on the launch, Pavitra Gandhi from Ekatra Retail Ventures shared:“Partnering with Sunny Sakaria, Vasuki Punj, and Chirayu Yardi marks the beginning of an incredibly exciting journey for us. Bringing Sussanne Khan on board as Creative Director has been one of our most defining decisions, a reflection of our shared commitment to innovation, bold creativity, and delivering truly disruptive experiences in the world of jewellery.”

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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