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SILVER SHOW OF INDIA is a super success, puts SILVER in the spotlight

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Silver show of India was an overwhelming success, beyond the expectations of exhibitors, retailer- and the organizers. SSI moving to Mumbai has been good for one and all, and has paid rich dividends.GES in association with IBJA and JAB—and the dedication of both these organizations has resulted in making SSI a grand success.

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SSI which was held at JIO World Convention Centre, BKC, Mumbai from 8th to 11th June 2023 had about 432 stalls comprising of 177 participants from across the country, The exhibition attracted a whooping 11000 trade visitors from various parts of the country.The exhibition showcased more than two lakh designs .

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SSI has given silver the prominence it deserves and put the spotlight on silver. Exhibitors and visitors expressed that this is silver’s moment. Some other comments included: Silver is versatile; it is a trendsetter, it is a fashion statement. The future of silver is bright. Silver is here to stay. And, as Nishtashri Srinivasan. Director Emerald Jewels Industries India said: Silver is one the greatest industries to be in.

SSI had everything—the finest silver jewellery and artefacts, astounding craftsmanship, artistic masterpieces. And, serious business. Huge footfalls, serious buyers ranging from biggies like Kalyan Jewellers, Bhima, Thangamayil to small time retailers from little towns and villages. 

There was a buying frenzy, with some exhibiting manufacturers saying they have huge orders for the next four to five months, while some exhibitors said their stock was exhausted in the first two days. Visitors from across the country said that they had a great experience – thrilled to be at SSI. They were astounded by a great variety at SSI– fantastic artisanship and marvellous, never seen before designs. There are confirmed reports that there were about 150 tons of Silver Jewelry/Articles orders placed with different Exhibitors. 

Retailers said that they will now have to place a greater focus on silver which was not done before and present it to customers in an interesting manner.Leading corporate jewellers like Kalyan Jewellers said plans for exclusive silver jewellery showrooms are underway.

The vast range and each exhibitor’s uniqueness in terms of category, pricing, quality, variety etc made it difficult to pinpoint the top performing categories.

SSI has been a grand success – and exhibitors are demanding larger SSI. A few players who did not participate wish to participate in the forthcoming editions. 

GES, the organizers of SSI, announced two bigger and grander editions of SSI, alternating between Mumbai and Bangalore.

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Talla Jewellers Celebrates with Vyah Wedding Jewellery Collection Campaign

A Sensory Showcase Of Heritage, Artistry, and Bridal Elegance Brings The Essence Of Vyah To Life

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Talla Jewellers has unveiled a new campaign, “Vyah” with the tagline Talla bina shaadi bhi koi shaadi hai? that beautifully captures the spirit of weddings, where tradition, emotion, and craftsmanship come together in perfect harmony. Centred around the artistry of tradition, polki, the campaign invites audiences to witness the intricate process behind each creation, highlighting the unmatched skill of master karigars.

Blending heritage with design excellence, the showcase features a curated selection of exquisite Polki pieces alongside finely handcrafted jewellery that reflects timeless craftsmanship. More than just an exhibition, it offers an immersive experience that celebrates the beauty, culture, and legacy of Talla Jewellers.

Set against the emotional backdrop of weddings in Jammu & Kashmir, the campaign emphasizes how every detail—from family blessings to the glow of gold—plays a meaningful role in a bride’s journey. Reinforcing its message with the evocative line, “Talla bina shaadi bhi koi shaadi hai?”, the brand positions gold jewellery as an essential part of bridal tradition.

“We’ve noticed a clear uptick in bridal interest and footfall whilst the campaign launch. Many customers are walking in already familiar with the film, often mentioning it while exploring the ‘Vyah’ collection as part of their buying journey.”
– Aman Talla, MD, Talla Jewellers

Through this campaign, Talla Jewellers underscores its commitment to preserving cultural heritage while elevating bridal experiences with designs that embody elegance, sentiment, and timeless appeal.

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