OurBuzz
Silver is truly in the spotlight at SILVER SHOW OF INDIA
The last couple of year’s reports and analysis on silver, and silver jewellery, constantly remind us of rise in silver demand, rise in silver jewellery fabrication, and to use the cliché SILVER IS THE NEW GOLD.
World Silver Survey 2023 states all major silver demand categories achieved record highs in 2022, pushing total silver demand to a new high of 1.242 billion ounces (Boz) last year. Jewellery, silver artefacts and silverware rose by 29 and 80 percent, respectively, leading to the total global silver demand milestone.
Reading facts and figures is one thing, but actually seeing the frenzy with regard to silver on the ground is another experience altogether. At the SILVER SHOW OF INDIA(SSI), silver is truly in the spotlight.The shine and shimmer of silver is clearly visible in the marvellous and magnificent jewellery, artefacts and silverware on offer.
The exhibitors, retailers and all others in the value chain are overwhelmed by the demand for jewellery and artefacts. This bullishness is triggered by rising gold prices, consumers want a wide variety of jewellery at affordable prices, ever-changing fashion trends… and finally the sheer elegance of silver.
SSI saw the biggies in retail- Kalyan, Bhima, Thangamayil, and other—going on a buying frenzy, to the delight of the major manufacturers like Purple Jewels, Emerald Silver, Silver Empire, R V Agarwal, Derewalla Industries.
As we went around chatting with some of the big buyers, it hit us that purchases of one tonne.. and more was the flavour of the day.The top of the pyramid were blown away by the range, variety and pricing. “I am stunned by the variety and range of silver jewellery available under one roof. Visiting SSI, we realized the variety of silver jewellery available in India. I see a major trend in popularity of silver jewellery — a new trend of consumers purchasing silver artefacts and decorative articles. Besides silver jewellery there will growth in silver furniture, silver in pooja rooms”, said Rajesh Kalyanaraman, Executive Director – Kalyan Jewellers.
I have never seen such a beautiful jewellery trade event, with especially one dedicated to silver jewellery, with such wide variety.For two days I have been constantly meeting with manufacturers exhibiting at SSI and placing firm orders”, said BA Ramesh, Joint MD-Thangamayil Jewellery Ltd, one of the biggest, and most respected players, in the jewellery fraternity.
Purple Jewels whose portfolio consists of large variety of Temple jewellery and mix range of fusion jewellery, saw buyers swarming at the stall. The ornamental royal sword, statue of Padmababhan Swamy were the cynosure of all eyes. Ditto at Silver Empire: the masterpieces in jewellery, exquisite idols, and the magnificient statue of Shivaji Maharaj showcased unparalleled craftsmanship in indias silver jewellery segment.
It is not just about growing demand, increasing sales, but about respect and recognition. “SSI has been revolutionary for the silver jewellery and artefacts segment.It has brought recognition to the silver industry, in India and internationally.This is silver’s moment”, says Dharmesh Sheth, Proprietor, Om Jewels.
At the end of our journey through the aisles of SSI we can just say, at the risk of sounding repetitive: Silver is truly in the spotlight.
BrandBuzz
Malabar Gold & Diamonds Unveils ‘SWAYE’, A Natural Diamond Collection Inspired By Spiral Forms and Modern Elegance
Celebrating The Many Facets Of A Woman Through Contemporary Diamond Jewellery
Malabar Gold & Diamonds has unveiled SWAYE, a new natural diamond jewellery collection inspired by the fluidity of spiral forms. The collection features contemporary jewellery that balances lightness with a distinctive visual appeal. The campaign, anchored in the thought ‘Diamonds That Move With You’, celebrates a woman’s evolving style across the many moments, moods and expressions that shape her life.
Designed to feel Lightweight yet striking, SWAYE brings contemporary elegance to natural diamond jewellery. From everyday wear and work to social gatherings and special occasions, the pieces lend themselves to effortless styling, whether layered or stacked, while complementing the wearer’s ever evolving style.
Bollywood actor and brand ambassador Alia Bhatt fronts the campaign, embodying SWAYE’s contemporary spirit through her effortless style and appeal. She represents the confident, expressive woman who moves seamlessly between the different facets of her life.
TVC Link: Swaye – Diamonds that move with you ft. Alia Bhatt | Malabar Gold & Diamonds
Commenting on the launch, M. P. Ahammed, Chairman, Malabar Group, said:
“Today’s women seek jewellery that reflects their personal style and adapts to the many occasions that shape their lives. SWAYE draws inspiration from the many roles’ women embrace in their everyday lives. With this collection, we have translated that idea into contemporary jewellery through spiral-inspired forms, open spaces and the brilliance of natural diamonds. The lightweight designs and versatile styling allow each piece to move effortlessly with the wearer, complementing her individual style across occasions and the different facets of her life.”
With SWAYE, Malabar Gold & Diamonds continues to strengthen its natural diamond portfolio through collections that bring together contemporary design, craftsmanship and everyday versatility. Each piece reflects the brand’s focus on combining design aesthetics with quality, wearability and value.
This commitment is reinforced by Malabar Gold & Diamonds’ Diamond Promises, which extend beyond the traditional 4Cs of cut, colour, clarity and carat. Every diamond is 100% natural, responsibly sourced and carefully selected from trusted miners. Backed by in-house expertise across sorting, polishing, grading and assorting, the diamonds meet the brand’s rigorous quality parameters, with every piece of diamond jewellery undergoing 28 quality checks. Supported by its global design studios, the brand transforms carefully selected natural diamonds into jewellery crafted for beauty, wearability and value.
The launch also reflects Malabar Gold & Diamonds’ continued commitment to customer confidence through transparent and responsible retail practices. All gold jewellery is BIS hallmarked with HUID, while diamonds are tested and certified. Under the brand’s Malabar Promises, customers benefit from 100% value on gold and diamond exchanges, transparent pricing, lifetime free maintenance and responsibly sourced products.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.