The Singapore International Jewelry Expo (SIJE) opened its doors this morning to its landmark 20th anniversary, cementing its reputation as the longest-running and most influential jewellery show in Southeast Asia. Now spanning two long decades, SIJE has evolved from a B2C show into Asia-Pacific’s definitive fine-jewellery platform. In this influential platform, leading international jewellers, gemologists, designers, and top investment-grade gemstone houses converge.

This year’s edition is SIJE’s largest ever, welcoming a record 414 brands from 26 countries across three expansive halls at Sands Expo & Convention Centre, Marina Bay Sands. Collectively valued at over USD 250 million, the treasures on display underscore Singapore’s unmatched draw as a safe, strategic, and business-friendly hub for the regional jewellery trade.

The show was officially launched by Guest-of-Honour Ms Low Yen Ling, Senior Minister of State for Trade & Industry, and Culture, Community and Youth, in the presence of international jewellers, diplomats, and industry luminaries. Their attendance, including ambassadors and trade officials from Italy, SIJE 2025’s Country Partner, underscores the show’s growing importance as both a premier jewellery marketplace and a platform for international economic relations. Distinguished guests at the opening included Mr Fabio Conte, Deputy Head of Mission at the Embassy of Italy in Singapore, and Mr Giorgio Calveri, Trade Commissioner for Singapore and the Philippines at the Italian Trade Agency (ITA).

· Singapore roots, global reach

As it marks its 20^th anniversary milestone today, SIJE has pivoted in response to market needs, blending B2C glamour with B2B depth through strategic partnerships with Vicenzaoro (Europe’s largest jewellery show), hosted buyer programmes, and international industry backing. Its longevity and growth are indicative of the show’s importance as the region’s premier jewellery trading hub.

· Bigger than ever

Visitor attendance is expected to climb to 15,000 (up from 14,000 in 2024), driven by collectors, retailers, and buyers seeking new-season launches and rare investment pieces.

·  Home-grown strength

90 Singapore exhibitors anchor the fair, alongside sizeable contingents from Hong Kong (67), Thailand (52), Italy (49), Japan (36) and more – proof of SIJE’s magnetism for established and emerging markets alike.

World-firsts, global announcements, and regional launches choose SIJE 2025

SIJE 2025 continues to solidify its reputation as the definitive jewellery launchpad for the Asia-Pacific region, with several high-profile global and regional unveilings making their debut at this year’s show.

·SIJE 2025 hosted a landmark global announcement – the World Diamond Congress will return to Singapore for the first time since 1988. As one of the most prestigious gatherings in the global diamond trade, the Congress will co-locate with SIJE in 2026, forming the foundation of what will be known as World Diamond & Jewellery Week in Singapore. The decision to return after nearly four decades highlights Singapore’s growing influence in the global gem and diamond industry and affirms SIJE’s emergence as Asia’s definitive high jewellery platform.

· Further elevating SIJE 2025’s international stature is the presence of the largest-ever Italian Pavilion, comprising 49 renowned brands curated by the Italian Trade Agency (ITA). This showcase commemorates 60 years of diplomatic and economic ties between Singapore and Italy, celebrating Italian artistry and craftsmanship while affirming SIJE’s position as the cultural and commercial bridge linking Europe and Asia.

 Leading the headlines is the unveiling of a USD2.5 million (SGD3.18 million), 100-carat natural colourless and fancy-intense yellow diamond necklace by IVY Masterpiece. This show-stopping piece, revealed exclusively at SIJE before any other world stage, is a testament to the show’s reputation for attracting important jewellery pieces and premieres, reinforcing its global significance.

· Making its Asia-Pacific debut is Zevaher, a luxury jeweller headquartered in Dubai, known for marrying Middle Eastern opulence with contemporary sensibilities. The brand’s official launch underscores SIJE’s critical role as the gateway for Middle Eastern jeweller houses looking to capture the region’s fast-growing and increasingly discerning luxury market.

More than a showcase: The SIJE 2025 Experience

The trade buyers, collectors, designers, entrepreneurs, and jewellery enthusiasts alike can expect a wealth of unforgettable highlights across the SIJE 2025 show floor.

• Seven Communities – A curated luxury jewellery experience

SIJE 2025 presents seven distinct Communities: Icon, Prestige, Facets, Bijou, Essence, Timeless and Venture, designed to offer a curated experience for every jewellery lover (further details can be found in the Annex section below).

• Jewellery design competitions – Excellence on display

1.The Singapore Jewellery Design Awards (SJDA), organised by the Singapore Jewellers Association (SJA) and supported by Jewellery Design & Management International School (JDMIS), and IEG Asia, celebrates creativity and technical excellence.

2.Commemorating Singapore’s 60th year of independence (SG60), the Brilliante Jewellery Design Competition by the Diamond Exchange of Singapore highlights themes of national pride and creativity, spotlighting cross-cultural artistic exchange between Italy and Singapore.

• Trendvision Jewellery + Forecasting Roadshow powered by Vicenzaoro

Trade visitors and buyers at SIJE 2025 will have the opportunity to join the Trendvision Jewellery + Forecasting Roadshow powered by Vicenzaoro to be held on 11 July. Titled “WONDERLAND, CO-CREATING THE FUTURE OF LUXURY AND JEWELLERY”, this unique event will be led by Paola De Luca, co-founder and creative director of the independent observatory by Vicenzaoro. TRENDVISION Jewellery + Forecasting, blends innovation, craftsmanship, and collaboration. As part of a global roadshow launched in 2024, it offers deep insights into luxury and jewellery trends tailored for regional markets. Based on the influential Jewellery Trendbook 2026+, the session provides strategic forecasts, consumer analysis, and a special event-exclusive discount for the publication.

This Raksha Bandhan, GIVA unveils its latest digital video for their “Ties of Love” campaign, featuring brand ambassador Anushka Sharma in a touching celebration of the bonds that transcend tradition. In a heartwarming and playful twist, the digital film shows Anushka tying a rakhi not on a traditional sibling, but on her beloved dog, a golden surprise with floppy ears. It’s a gentle reminder that love and protection aren’t defined by blood, but by the bonds we feel in our hearts.

Rooted in the spirit of Rakhi, where the core sentiment is love, protection, and gratitude, “Ties of Love” expands the lens beyond siblings to embrace any relationship that carries the essence of unconditional care. Through “Ties of Love,” GIVA places jewellery at the centre of this celebration not just as adornment, but as a powerful, lasting token of love.

Bringing digital film to life, Resha Jain, Chief Brand Officer, GIVA said – “Jewellery has always marked life’s most meaningful moments, with this campaign, we’re encouraging people to see Rakhi gifting not as a ritual bound by tradition, but as a chance to celebrate anyone siblings, friends, or even pets, who make us feel protected and loved.

We’re seeing a clear shift in gifting trends: a box of sweets is savoured and forgotten, a card gets tucked away, but a piece of jewellery becomes part of your everyday, part of who you are. That’s the power of a meaningful gift.”

Conceptualised in-house by the GIVA team, the film blends simplicity with emotional resonance. Anushka Sharma’s natural warmth and her real love for animals add an authentic layer to the narrative, making the message even more impactful.

This year, elevate tradition with GIVA’s silver rakhis that go beyond the day. From spiritual motifs to personalised charms and LGD studs, each piece is designed to be worn, cherished, and remembered making jewellery the modern language of Raksha Bandhan.

The “Ties of Love” campaign film is now live across GIVA’s digital platforms, supported by curated Rakhi gifting guides, influencer content, and engaging storytelling that reflects the brand’s core belief: that every bond deserves to be celebrated beautifully.

Gargi by PN Gadgil and Sons has announced the launch of The Muse of Monsoon, a limited-edition collection in 92.5 sterling silver that marks a clear shift in how seasonal jewellery is positioned in the Indian market. With clean silhouettes, fluid symmetry, and editorial restraint, this drop reflects Gargi’s evolving design language, one that speaks to clarity, craft, and contemporary styling.

The collection features statement necklaces and earrings that draw from natural forms but are executed with precision and intent. A standout set includes soft teardrop motifs interwoven in rhythmic patterns, while another pairs classic kundan-inspired structure with a bold red gemstone centrepiece, grounded in Indian craft but reworked with minimalism. Each piece is designed to offer visual impact without excessive embellishment, allowing it to move from occasional wear to elevated daily use.

All pieces are made from pure 92.5 sterling silver and priced between ₹8,000 and ₹16,000. A flat 25% launch offer is available for a limited time until 20 July.

Speaking about this, Aditya Modak, co-founder and CEO of Gargi & Utsaav by P N Gadgil & Sons, said, “We wanted this collection to do what most seasonal campaigns don’t: stay relevant beyond the moment. The idea was to create pieces that feel current but are not tied to a trend cycle. Every design decision was made with clarity: fewer distractions, stronger forms, and a sharper sense of identity.”

The campaign’s visual tone features a single-hued green backdrop with ombré gradients that mimic rain-washed surfaces and stormy skies. The model styling is intentionally pared down: damp hair, minimal makeup, and fluid clothing that lets the jewellery take centre stage. There are no props, no heavy editing, just precise design presented with quiet confidence.

The Muse of Monsoon continues Gargi’s push into fashion-forward territory, positioning it as more than a festive-first brand. Following a strong FY 2024-25 with ₹128.4 crore in revenue and a record profit of ₹28.8 crore, the collection signals the brand’s intent to lead with scale and a stronger aesthetic point of view.

The full collection is available now via the Gargi mobile app (Android/iOS), online, and at select Gargi by PNGS retail locations across India.