JB Insights
Silver Show Of India – 4th Edition, Bengaluru concludes successfully
Silver Show Of India (SSI) – 4th Edition Bengaluru once again reiterated how the show has been an agent of transformation for the silver jewellery and articles segment.
This edition of SSI featured 220 exhibitors across various segments and saw around 11000 visitors in attendance. Besides Karnataka and south India, visitors came from all major silver manufacturing centres across the country.
SSI-4th Edition was formally inaugurated at BIEC, Bengaluru by Chief Guest Rajesh Kalyanaraman, Executive Director -Kalyan Jewellers in the presence of Guests of Honour Dr T A Sharavana, Member -Karnataka Legislative Council, Ba. Ramesh, Jt MD -Thangamayil Jewellery Ltd. Present at the inauguration were Dr Chetan Kumar Mehta, President -JAB & President, Jewellery Division- IBJA, Suresh Ganna, Chairman – Exhibitions Committee- JAB, Directors and Silver Committee Members of JAB, Sreekanth Urs, MD – GES India Inc. and dignitaries from the GJ industry.
SSI has been a catalyst for the growth of the silver segment. Corporate retailers to single showroom are all bullish on silver. Stand alone silver jewellery outlets are also the increase. The faith in silver was put into perspective by Rajesh Kalyan, Executive Director -Kalyan Jewellers ; speaking at the inauguration of SSI, said, “We at Kalyan stand focussed on silver. Our product requirements are met, industry is growing and there is great demand from consumer.”
SSI had everything—the finest silver jewellery and artefacts, astounding craftsmanship, artistic masterpieces. The exhibitors, retailers and all others in the value chain are overwhelmed by the demand for silver jewellery, artefacts and articles.
Exhibitors at SSI said that besides staple segments like silver utensils, pooja items and payals and chains, the segment that saw a surge in sales was bridal jewellery. The bridal jewellery and couture jewellery showcased at SSI was opulent and exquisite. And given the surge in gold prices, silver couture jewellery saw many takers.
SSI has given silver the prominence it deserves and put the spotlight on silver. Exhibitors and visitors alike expressed that this is silvers moment. Silver is truly in the spotlight.
JB Insights
Women’s Day 2026: Jewellery Brands Celebrate Independence, Identity and Self-Expression
From milestone-driven collections to personalised styling and self-purchase narratives, jewellery brands across India are celebrating women’s independence, identity, and achievements this International Women’s Day.
International Women’s Day 2026 has prompted jewellery brands across India to launch campaigns that celebrate women’s empowerment, individuality, and personal achievements. Moving beyond traditional gifting narratives, many brands are positioning jewellery as a symbol of self-expression and personal milestones, reflecting the evolving role of women as independent buyers in the jewellery market.
Kumari Fine Jewellery
Mumbai-based Kumari Fine Jewellery has introduced a Women’s Day showcase themed around the idea of the “Modern Indian Original.” The initiative focuses on financially independent women who mark their achievements with self-purchased jewellery. The showcase highlights lightweight gold pieces designed for everyday wear, reinforcing jewellery as both a style statement and a symbol of personal growth.
Dhirsons Jewellers
Delhi’s Dhirsons Jewellers has launched a campaign centred on celebrating milestones in a woman’s journey rather than traditional occasions. The initiative encourages women to recognise defining moments in their lives, positioning jewellery as a reflection of resilience, confidence, and self-belief.
GIVA
Digital-first jewellery brand GIVA has unveiled a Women’s Day concept titled The Pearl Edit, focusing on timeless pearl jewellery that celebrates women who are building, leading, and redefining their paths. The campaign emphasises understated elegance while encouraging women to celebrate themselves through meaningful jewellery.
Divine Solitaires
Diamond jewellery brand Divine Solitaires has also introduced a Women’s Day campaign highlighting the emotional value of solitaire diamonds as symbols of personal milestones. The initiative focuses on recognising the journeys of women across roles—from professionals and entrepreneurs to mothers and mentors—while encouraging self-appreciation through jewellery.
Senco Gold & Diamonds
Technology-driven campaigns have also gained traction this year. Senco Gold & Diamonds has launched an initiative that integrates artificial intelligence into jewellery styling, enabling customers to discover pieces that match their personality and features. The concept highlights individuality while bringing digital innovation into the jewellery retail experience.
Tanishq
Large national brands are also participating in the Women’s Day narrative. Tanishq has continued its focus on celebrating modern womanhood through curated collections and storytelling campaigns that reflect the changing aspirations of contemporary women. The brand’s initiatives frequently highlight independence, confidence, and self-expression.
Kalyan Jewellers
Similarly, Kalyan Jewellers has aligned its messaging with women’s empowerment by supporting women-centric initiatives and partnerships, reinforcing the importance of recognising women’s achievements across different fields.
CaraLane
Other jewellery brands are also marking the occasion through special launches and themed collections. CaratLane has promoted contemporary diamond and gold jewellery collections designed for self-purchase and everyday styling, encouraging women to celebrate their personal milestones.
ORRA Fine Jewellery
Luxury diamond brand ORRA Fine Jewellery has highlighted modern diamond jewellery that symbolises confidence and individuality, targeting young professionals who view jewellery as a statement of identity.
Malabar Gold & Diamonds
Meanwhile, Malabar Gold & Diamonds has focused on campaigns that recognise women’s contributions to families, workplaces, and society, positioning jewellery as a tribute to their strength and achievements.
Across the industry, the Women’s Day celebration by many brands reflect a broader shift in consumer behaviour. Women are increasingly viewing jewellery not only as a traditional gift but also as a meaningful purchase that celebrates personal success, independence, and self-expression.
As jewellery brands continue to adapt to these changing aspirations, Women’s Day has become an important platform for storytelling, allowing brands to connect with modern consumers through themes of empowerment, individuality, and celebration of life’s defining milestones.
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