BrandBuzz
Lukson Launches Mixed Metal Collection, Redefining Contemporary Diamond Jewellery Styling
Lukson introduces 18-design mixed-metal range featuring sterling silver, 18K gold vermeil and IGI-certified lab-grown diamonds, blending modern styling with accessible luxury.
Ethical lab grown diamond brand Lukson has unveiled its latest Mixed Metal Collection, a contemporary jewellery line that celebrates contrast, versatility and modern styling. Designed for the new generation of jewellery lovers, the collection blends white and yellow tones to create pieces that move effortlessly between everyday wear and statement fashion.

The Mixed Metal Collection reflects a growing global trend where jewellery is no longer restricted to one metal tone. Instead, it embraces contrast and fluid styling. Lukson’s new designs combine 18K Gold Vermeil with sterling silver and IGI certified lab grown diamonds, creating a refined balance of warm and cool tones that elevate minimalist jewellery into modern statement pieces.

Featuring 18 distinct designs, the collection includes rings, earrings, bracelets, pendants and stackable pieces, including styles such as contemporary huggies, diamond stud earrings, sculptural rings, stack bands and versatile bracelets. With prices starting from Rs.4,749 and going up to Rs.61,749, the collection continues Lukson’s mission of making fine diamond jewellery more accessible without compromising on craftsmanship or ethics.
Founded in 2024, Lukson is the direct-to-consumer jewellery venture of the JK Star Group, a vertically integrated diamond conglomerate with over 34 years of industry legacy across natural diamonds, lab grown diamonds and luxury jewellery.

Speaking on the launch, Anand Lukhi, Founder and CEO of Lukson said: “The Mixed Metal Collection reflects how jewellery styling is evolving today. Modern consumers no longer want to follow traditional rules of wearing one metal tone. They want pieces that feel versatile, expressive and contemporary. With this collection, we wanted to create designs that celebrate contrast while maintaining the elegance and craftsmanship that Lukson stands for.”
Vedant Lukhi, Co-founder of Lukson added: “This collection is about confidence in personal style. Mixed metal jewellery allows people to experiment without worrying about matching everything perfectly. By combining lab grown diamonds with dual metal tones, we are offering jewellery that is both fashion forward and responsibly made.”

True to the brand’s philosophy of clean, conscious luxury, every Lukson piece is crafted using ethically grown lab diamonds that are chemically and visually identical to mined diamonds, while being significantly more sustainable.
With a strong direct to consumer presence, Lukson has quickly gained traction in the Indian jewellery market, crossing Rs.50 lakh in D2C sales within its first three months and partnering with leading retail platforms including Nykaa Fashion, Ajio, Amazon and Phoenix Group retail locations.
BrandBuzz
PNG Launches YOOU, A Lightweight Diamond Jewellery Brand Reflecting The Evolving Identities Of Modern Women
Built On PNG Jewellers’ Legacy Of Trust, YOOU Redefines Lightweight Diamond Jewellery With A Renewed Focus On Individuality, Self-Expression and Everyday Luxury.
PNG Jewellers has announced the rebranding of its lightweight diamond jewellery brand, Litestyle, as YOOU, marking a significant step in the brand’s evolution. The transformation reflects a renewed vision to create jewellery that celebrates individuality, confidence and self-expression. Rooted in PNG Jewellers’ legacy of trust and craftsmanship since 1832, YOOU personifies women who view jewellery not just as an accessory for occasions, but as an extension of their personality and everyday life.
Launched to bridge the gap between traditional jewellery and contemporary everyday wear, YOOU specialises in lightweight diamond jewellery for consumer preferences evolved towards more expressive, design-led pieces, thus creating a brand that resonates more deeply with today’s women. The transition to YOOU reflects this evolution, placing the wearer at the centre of every design philosophy while retaining the quality, purity and craftsmanship that customers have come to associate with PNG Jewellers.
As a contemporary diamond jewellery brand, YOOU offers lightweight designs across 14, 18, 22, and 9 karat gold. Every collection is designed to seamlessly fit into modern lifestyles, offering versatile rings, earrings, chains, pendants, bracelets, bangles, mangalsutras and men’s jewellery that can be worn from the workplace to social occasions. With a presence across 13 EBO locations in shop-in Maharashtra and Goa, YOOU aims to become India’s preferred destination for lightweight diamond jewellery and targets to open 100 new stores (in SIS and EBO format) by 2030.
Sara Tendulkar, Brand Ambassador, YOOU by PNG Jewellers, said:

“Jewellery today is about expressing who you are rather than waiting for a special occasion. What I love about YOOU is that it encourages women to celebrate themselves every single day through designs that are contemporary, effortless and deeply personal. It is a brand that truly reflects the confidence and individuality of today’s generation. You don’t need an occasion to shine. You are the occasion! Welcome to YOOU!“
Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:
“With YOOU, we are taking that journey forward by creating a brand that speaks directly to today’s woman and her aspirations. Every design has been created to complement her everyday life while carrying forward PNG Jewellers’ enduring promise of trust, purity and craftsmanship. Customers can expect more innovation, more contemporary collections and a jewellery experience that is deeply personal.”

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