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Ekatra Retail Ventures unveils its vision for LGD  jewellery with Shristi Ratna

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Ekatra Retail Ventures, co-founded by Pavitra Gandhi, Sunny Sakaria, Sussanne Khan, Vasuki Punj, and Chirayu Yardi, proudly announces its debut in the world of lab-grown diamond jewellery with Shristi Ratna, a diamond crafted with 108 facets, symbolizing a cosmic journey. Spearheaded by a strong female vision, the launch signals the start of a thoughtfully curated, women-led journey in accessible luxury and lifestyle.

Shristi Ratna is a proprietary lab-grown diamond meticulously engineered with 108 precisely crafted facets to redefine brilliance. Developed through advanced geometric design and master craftsmanship, each facet is strategically designed to enhance light performance, depth, and fire. Serving as the central inspiration for the brand’s flagship launch collection, Shristi Ratna is the defining signature around which every creation is thoughtfully designed. More than a gemstone, it represents the seamless harmony of science, precision, and human artistry captured within a singular, extraordinary stone.

Sussanne Khan, Pavitra Gandhi, Jennifer Winget, Apoorva Mukhija, Vasuki Punj, Pragya

Co-founder and Design Director Sussanne Khan, along with celebrated personalities Jennifer Winget, Apoorva Mukhija, and Pragya Kapoor, will also join the team at Ekatra to unveil distinct story-led collections reflecting their individual journeys and creative interpretations for Ekatra Jewels in the near future. Rahul Dayama also joins as a partner and brings deep expertise in building and scaling modern consumer brands.

Marking a significant milestone for the brand, the official website was launched on 8th March 2026, inviting audiences into an immersive digital experience that brings to life the philosophy, artistry, and collections behind the concept.

Speaking on the launch, Pavitra Gandhi from Ekatra Retail Ventures shared:“Partnering with Sunny Sakaria, Vasuki Punj, and Chirayu Yardi marks the beginning of an incredibly exciting journey for us. Bringing Sussanne Khan on board as Creative Director has been one of our most defining decisions, a reflection of our shared commitment to innovation, bold creativity, and delivering truly disruptive experiences in the world of jewellery.”

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BrandBuzz

Rohit Gandhi + Rahul Khanna Expands Into Accessories With The Launch Of Lapel Jewels

Luxury Menswear Label Rohit Gandhi + Rahul Khanna Debuts Sculptural Brooches Inspired By Nature and The Cosmos, Marking Its Entry Into The Accessories Segment.

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Rohit Gandhi + Rahul Khanna expands its design universe with the launch of Lapel Jewels, a collection of sculptural brooches that marks the brand’s entry into the accessories category. Conceived as an extension of the label’s distinctive menswear language, the collection introduces a new dimension to the Rohit Gandhi + Rahul Khanna wardrobe while remaining rooted in the sharp tailoring, refinement, and attention to detail that have long defined the brand.

The inaugural collection features four distinct brooch styles inspired by organic and cosmic forms. Drawing from underwater corals, fluid natural structures, and celestial brilliance, each piece explores asymmetry, movement, and texture through a contemporary lens. The result is a series of sculptural accessories that balance strength with artistry, reflecting the signature design codes synonymous with Rohit Gandhi + Rahul Khanna.

Crafted in a gunmetal finish and embellished with black gemstones, the pieces are designed to add depth, contrast, and individuality to a look. Whether styled on a tailored jacket, bandhgala, sherwani, or contemporary separates, the brooches offer a considered finishing detail that elevates occasion dressing while allowing for personal expression.

As menswear continues to embrace styling and accessorisation as an integral part of self-expression, Lapel Jewels responds to this shift with pieces that are subtle yet impactful. Designed to complement the modern wardrobe, the collection reflects a growing appreciation for details that are both expressive and enduring.

Speaking about the launch, Rohit Gandhi and Rahul Khanna shared:

“Each piece is designed as an intentional punctuation to a look. Lapel Jewels embody accents of power, subtle details that bring individuality and character to modern dressing.”

More than a standalone launch, Lapel Jewels signals the beginning of an ongoing accessories category for the brand. As the brand continues to expand beyond clothing, further accessory offerings are set to follow, extending the label’s design language into new categories while remaining anchored in craftsmanship, modern luxury, and contemporary elegance.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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