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JMAIIE 2025 places the jewellery machinery sector firmly in the spotlight

Show featured 300+ exhibitors, saw 6000+ visitors in attendance

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Jewellery Machinery & Allied India International Expo (JMAIIE 2025), the fourth edition of the largest show dedicated to manufacturing technology, ended on a very successful note, with healthy business across all machinery categories. JMAIIE 2025featured 300+ exhibitors with nearly 70% of them representing top global players.The event generated significant awareness through both online and offline promotions, attracting a large number of visitors. The show saw  6000+ visitors in attendance, both from India and abroad. JMAIIE is organized by KNC SERVICES and powered by JEWELLERY MACHINERY & ACCESSORIES FORUM

JMAIIE provided an unparalleled platform to showcase jewellery manufacturing technology from India and across the globe.JMAIIE is one of the most anticipated exhibitions in the jewellery manufacturing machinery industry, bringing together leading manufacturers, exporters, and professionals from across the globe. The show proved itself as a dynamic platform for showcasing technology, innovation, and manufacturing expertise.

JMAIIE 2025 was inaugurated at BEC, Mumbai by  Chief Guest Farhad Sethna, Chairman-JMA Forum, alongwith Guest of Honor Kevin James, Managing Director – Goodwin Refractory Services India Pvt. Ltd. Present at the inauguration were Kranti Nagvekar, Founder- KNC Services, Naresh Balani, Vice Chairman – JMA Forum,members of JMA Forum and other dignitaries from the G&J Industry.

 “JMAIIE is firmly established in the global calendar of jewellery machinery expos. JMAIIE is reaching further and wider than before”, said Kevin James.

“JMAIIE is first exclusive platform for jewellery machinery. With every edition we are heading in the right direction to make JMAIIE the biggest in the world”, said Farhad Sethna.

“JMAIIE is a game-changer, driving technological advancements that redefine the jewellery industry. As we celebrate the 4th edition with KNC, we embrace AI and innovation in jewellery machinery, shaping a brighter future for India and Asia.” said Chetan Kumar Mehta-. President- Jewellery Division, IBJA – India, President – Jewellers Association Bengaluru  Chairman & Managing Director – Laxmi Diamonds, Bengaluru.

A highlight at JMAIIE was the INNOVATIVE PAVILION . Cutting edge technological innovations were showcased at the pavilion. The Pavilion featured innovations from UNITED ENTERPRISE, ACZEL, MAXSELL, GB AUTOMATION, SUPERSONICS, FISCHER.

In conclusion, with JMAIIE jewellery manufacturing technology segment was given the importance it deserved. It was a  dedicated effort to showcase and promote the machinery and allied segment. JMAIIE not only showcased the latest technology, but also was driver in creating awareness for jewellery industry to adopt the latest in innovative technology to be a global player.

“I am grateful to the wholehearted support from the industry.I thank the exhibitors, visitors, media and all who contributed to the success from JMAIIE.With the support of all we are certain JMAIIE will be bigger, better and more constructive”, said Kranti Nagvekar, Founder  KNC Services

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JB Insights

GJIIF 2025: South India’s Premier Jewellery Exhibition Delivers Exceptional Results with High Footfall and Robust Sales

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GJIIF provides strong boost as trade prepares for Akshaya Tritiya

  • Marked increase in Pan-India visitors and International participants
  • Significant retailer presence – from small stores to corporate chains
  • Concurrent events – Networking Evening and Knowledge Seminars – add sparkle to the show

The Akshaya Tritiya edition of South India’s oldest and most premier B2B jewellery event, Gem & Jewellery India International Fair (GJIIF) 2025 was a resounding success with turnout and business transactions exceeding expectations all round.

The venue remained crowded on all the three days with over 10,000 visitors, and the general overall feedback indicated that exhibitors were extremely satisfied having registering outright orders. Most also reported success in widening their clientnetwork with new potential contacts.

GJIIF, organised by the Jewellers and Diamond Traders Association, Madras (MJDTA) and Tamil Nadu Jewellers Federation (TNJF), is the only B2B jewellery show in the country with an exclusive focus on South Indian jewellery. This edition, held from February 28 to March 2, 2025 was well timed to help the trade prepare for the all-important Akshaya Tritiya festival.

Jayantilal Challani, Convener-GJIIF and President, MJDTA, said, “This year GJIIF was bigger and better in many ways. Not only were there more exhibitors and visitors than before, we also saw positive sentiment driving business deals. As the only show focusing on South Indian jewellery, GJIIF has become a must-visit event for large corporates and multi-store retailers, as well as huge numbers of smaller and medium retailers from the region.”

The show had over 400 exhibitors spread over 870 stalls covering a mammoth 2,00,000 sq ft area. These included many renowned manufacturers and wholesalers, most of whom have now been present at the show consistently for years. They believe GJIIF is the ideal platform to introduce new designs for the Akshaya Tritiya festival to the trade and feel GJIIF as the Gateway to South Indian Jewellery Market. Many new exhibitors also attracted attention with their innovative and creative offerings.

Over the years, the profile of the GJIIF has evolved from being a purely regional trade show to one that attracted visitors from all across India. This year, GJIIF took a further leap, welcoming a large number of overseas buyers including leaders of trade bodies from South Asia and South-East Asia too. Business visitors from Malaysia, Sri Lanka, Russia, Middle East, China and a few other places were also present.

Emphasising the key role that GJIIF plays for the retail trade, B Sabarinath, President TNJF said, “Most exhibitors not only had many visitors but also reported good business. Every visitor was keen to book orders to ensure that they have new collections for the auspicious wedding & festival season up ahead. There was a vast variety of choice, with many new designs that gave a contemporary look to the traditional southern ornaments.”

GJIIF has also been recognised as a premier trade event due to its business-friendly environment. Registration procedures, both prior to the event and at the show, have been streamlined for easy entry while maintaining strict B2B norms. The well-organised layout and the hospitality arrangements go a long way in allowing participants to focus on their business goals. 

“The Organising Team aims to raise the bar each year while planning and executing GJIIF to ensure the highest standards in the arrangements and hospitality of top quality,” said V.K. Manoj, Project Director, United Exhibitions, the event managers. “GJIIF is a landmark event for the South Indian industry, with the entire jewellery fraternity – from the largest to the smallest – visiting the show to do business and network.”

Alongside, the main show there are also concurrent events of equally high quality & focused seminars, panel discussions and educational presentations to enhance knowledge-sharing and future preparedness.Among thehighlights of the three-day event were the Networking Nite & Gala Dinner for the informal interaction where the attendees were enthralled by the high-powered performance of world-renowned band STACCATO, a well know name in global musical circles.

GJIIF Festive Edition 2025 will be held in Chennai from 12th to 14th September 2025.

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JB Insights

SHEAURA JEWELS: A celebration of the feminine aura

Pritesh Mehta, Founder- SHEAURA JEWELS is a jewellery industry veteran with a career spanning 20 years. He is renowned in the industry for his leadership and business acumen at Raj Diamonds.His pioneering efforts in innovative design and adherence to premium quality in diamond jewellery majorly contributed to growth and reputation of Raj Diamonds. Pritesh Mehta spoke to JewelBuzz on starting his solo venture, SHEAURA JEWELS and his vision and roadmap for its future.

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SHEAURA: Signifying the celebration of the feminine aura

Our brand name SHEAURA JEWELS is a celebration of the feminine aura—a celebration of elegance, grace, power, strength and individuality of a woman. It denotes the multifaceted nature of womanhood. SHEAURA JEWELS seeks to inspire women to embrace their essence… embrace themselves.

SHEAURA’s specialty and product offerings

SHEAURA JEWELS, besides being specialists in South Indian style jewellery, is offering modern couture jewellery collections. These collections are carefully designed to appeal to the aesthetic sensibilities of millennials who seek stylish yet practical pieces that are neither overly ornate nor minimalistic. SHEAURA JEWELS will target innovative designs that strike a right balance—not too light, not too heavy.

New collections in the offering

The forthcoming IIJS SIGNATURE 2025 will be a platform for SHEAURA JEWELSto showcase their new collection—this will be a bridal collection and millennial design fusion. This fusion collection is expected to make a significant impact in the bridal jewelry market, appealing to modern brides with a taste for tradition and contemporary style.

Current market presence and expansion plans

Currently SHEAURA JEWELS is available across Karnataka, Mumbai & Maharashtra, Gujarat, TN, AP, Telangana. We now plan to move to Delhi to target North India, and also to MP. Our objective is to acquire corporate retailers in our client portfolio.

Expectations from the market

We are expecting a positive response to SHEAURA JEWELS. Given the consistent increase in prices of  gold which is appreciating as an asset, and  jewellery sales boom this festive season. There is a resurgence of demand in the Indian jewellery market. SHEAURA JEWELS recognizes the expanding role of the natural diamond jewelry segment in driving market growth. As consumers continue to seek sustainable luxury, natural diamond jewellery presents a key opportunity for us. Corporate retail chains will play a pivotal role as we move on an aggressive growth path.

Outlook for 2025

We have a positive outlook for 2025. We see innovative fashion jewellery, especially the lightweight segment performing well. lightweight fashion jewellery appeals to modern consumers seeking versatility, comfort, and elegance in their Jewellery choices. Jewellery in the Rs 1.5 to Rs 5 lakh range will see robust sales. Natural diamond jewellery segment will be one of the segments that will surge. South India style jewellery is an evergreen segment—it will always perform well. Its cultural heritage, intricate designs, and timeless appeal ensure sustained demand.

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BrandBuzz

Indriya by Aditya Birla Jewellery Unveils Fifth Store in Delhi with Exclusive Bridal Collection

Indriya, the prestigious jewellery brand under the Aditya Birla Group, has launched its fifth store in Delhi, located in the vibrant Pitampura area

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The new store seamlessly combines traditional craftsmanship with modern design, offering a unique, immersive jewellery shopping experience. It features an exclusive kaarigari room and a bridal lounge, allowing customers to explore the intricate artistry and customization options available.

This new store also marks the debut of Indriya’s first bridal collection, which includes stunning designs of bangles, naths, mathapattis, haathphools, rings, and more. The collection caters to both minimalist and traditional tastes, capturing the evolving preferences of today’s brides. The store offers a personalized experience, where brides can discover exclusive designs, receive expert styling advice, and find the perfect jewellery for their special day.

Mr. Sandeep Kohli, CEO of Indriya, shared, “Jewellery today is not just an investment—it’s a reflection of personal identity. At Indriya, we focus on unique designs, personalized services, and authentic regional influences. With the opening of our new store in Pitampura, we are proud to bring our craftsmanship to a new audience in this culturally rich and discerning neighbourhood. Our debut bridal collection is designed to resonate with women celebrating special moments, particularly weddings.”

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