International News
Türkiye’s jewellery exports surge 72% in Q1 2025 to $2.5 Billion
Türkiye’s jewelry sector delivered a standout performance in the first quarter of 2025, with exports soaring 72.1% year-on-year to reach $2.5 billion. This surge far outpaces the country’s overall export growth of 2.5% for the same period, highlighting jewelry as a key driver within Türkiye’s export portfolio.
Gold Dominance: Of the $2.5 billion total, jewelers’ gold products accounted for $2.1 billion, underscoring gold’s central role in Türkiye’s jewelry export mix.
Other Segments: Unprocessed or semi-processed gold contributed $347.3 million, while silver jewelry and unprocessed silver added $90.4 million and $31.7 million, respectively. Exports of precious-metal-plated products, cultured pearls, and semi-precious stones, though smaller in value, round out the sector’s diversity.
Price Effect: The sharp rise in gold prices over the past year has significantly inflated export values, benefiting revenue even as volumes may fluctuate.
United Arab Emirates (UAE): The UAE remains Türkiye’s top jewelry export destination, absorbing $1.2 billion—nearly half of total sector exports. This reflects both direct demand and the UAE’s role as a regional trade hub.
Other Major Markets: The United States ($199.5 million), Switzerland ($181.5 million), Hong Kong SAR ($128 million), and Mexico ($92.6 million) are also significant, with notable growth in shipments to Switzerland, Kyrgyzstan, and Libya.
Regional Production Hubs: Istanbul leads with $1.9 billion in exports, followed by Çorum ($646.1 million), demonstrating the sector’s geographic concentration and specialization.
Türkiye’s jewelry export surge in Q1 2025 highlights the sector’s resilience and strategic importance to the national economy. Continued access to raw materials, strong regional partnerships, and the ability to adapt to market trends position Türkiye to maintain its momentum. However, the sector must navigate price volatility and global competition to sustain growth in the coming quarters.
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Türkiye’s jewelry industry has leveraged favorable gold prices, policy adjustments, and robust trade networks to deliver exceptional export growth in early 2025. As global demand and commodity prices remain dynamic, the sector’s agility and focus on high-value markets will be crucial for continued success.
International News
Van Cleef & Arpels Gives Its Iconic Alhambra a Pink Enamel Makeover
The Maison Introduces Five New Alhambra Creations Featuring Translucent Pink Enamel and Yellow Gold
Van Cleef & Arpels has unveiled a vibrant new chapter for its iconic Alhambra collection, introducing translucent pink enamel to the signature four-leaf clover motif for the first time. The new creations combine the Maison’s emblem of luck with yellow gold, bringing a fresh, contemporary expression to the enduring design.
The new five-piece selection comprises a Vintage Alhambra pendant, five-motif bracelet, 10-motif necklace, 20-motif long necklace and Magic Alhambra two-motif earrings. The earrings additionally feature guilloché yellow gold, adding texture and contrast to the pink enamel.



The distinctive pink is the result of several years of research at Van Cleef & Arpels’ enamel workshops. Inspired by the historic 17th-century “gold-ruby” technique, the colour is created using fine particles of gold rather than traditional pigments. Carefully controlled particle size, shape and concentration produce the desired translucent hue.
Adding to its visual depth, the enamel contains tiny bubbles, giving each Alhambra motif a distinctive character while creating subtle variations as the surface catches and reflects light. The motifs are framed by the Maison’s signature gold beaded contours, further enhancing the interplay between the pink enamel and yellow gold.
Since its debut in 1968, Alhambra has continually evolved through different stones, materials and colours while retaining its instantly recognisable four-leaf clover silhouette. The introduction of enamel marks another significant step in that evolution, bringing together heritage craftsmanship, technical innovation and contemporary colour.
With its new pink interpretation, Van Cleef & Arpels continues to reinvent one of jewellery’s most recognisable motifs, demonstrating how traditional savoir-faire can give a familiar icon an entirely new expression.
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