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SHEAURA JEWELS: A celebration of the feminine aura

Pritesh Mehta, Founder- SHEAURA JEWELS is a jewellery industry veteran with a career spanning 20 years. He is renowned in the industry for his leadership and business acumen at Raj Diamonds.His pioneering efforts in innovative design and adherence to premium quality in diamond jewellery majorly contributed to growth and reputation of Raj Diamonds. Pritesh Mehta spoke to JewelBuzz on starting his solo venture, SHEAURA JEWELS and his vision and roadmap for its future.

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SHEAURA: Signifying the celebration of the feminine aura

Our brand name SHEAURA JEWELS is a celebration of the feminine aura—a celebration of elegance, grace, power, strength and individuality of a woman. It denotes the multifaceted nature of womanhood. SHEAURA JEWELS seeks to inspire women to embrace their essence… embrace themselves.

SHEAURA’s specialty and product offerings

SHEAURA JEWELS, besides being specialists in South Indian style jewellery, is offering modern couture jewellery collections. These collections are carefully designed to appeal to the aesthetic sensibilities of millennials who seek stylish yet practical pieces that are neither overly ornate nor minimalistic. SHEAURA JEWELS will target innovative designs that strike a right balance—not too light, not too heavy.

New collections in the offering

The forthcoming IIJS SIGNATURE 2025 will be a platform for SHEAURA JEWELSto showcase their new collection—this will be a bridal collection and millennial design fusion. This fusion collection is expected to make a significant impact in the bridal jewelry market, appealing to modern brides with a taste for tradition and contemporary style.

Current market presence and expansion plans

Currently SHEAURA JEWELS is available across Karnataka, Mumbai & Maharashtra, Gujarat, TN, AP, Telangana. We now plan to move to Delhi to target North India, and also to MP. Our objective is to acquire corporate retailers in our client portfolio.

Expectations from the market

We are expecting a positive response to SHEAURA JEWELS. Given the consistent increase in prices of  gold which is appreciating as an asset, and  jewellery sales boom this festive season. There is a resurgence of demand in the Indian jewellery market. SHEAURA JEWELS recognizes the expanding role of the natural diamond jewelry segment in driving market growth. As consumers continue to seek sustainable luxury, natural diamond jewellery presents a key opportunity for us. Corporate retail chains will play a pivotal role as we move on an aggressive growth path.

Outlook for 2025

We have a positive outlook for 2025. We see innovative fashion jewellery, especially the lightweight segment performing well. lightweight fashion jewellery appeals to modern consumers seeking versatility, comfort, and elegance in their Jewellery choices. Jewellery in the Rs 1.5 to Rs 5 lakh range will see robust sales. Natural diamond jewellery segment will be one of the segments that will surge. South India style jewellery is an evergreen segment—it will always perform well. Its cultural heritage, intricate designs, and timeless appeal ensure sustained demand.

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Feature

PGI appoints Vaishali Banerjee as Head – Global Market Development; Pallavi Sharma named Dy Country Manager – India & ME

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Platinum Guild International (PGI) expanded its leadership team, appointing Vaishali Banerjee as Head of Global Market Development. She will also retain her current role as Managing Director – India & Middle East, two key regions for the metal’s growth.

“This is a transformative time for platinum,” said Vaishali Banerjee. “We are witnessing a shift in global sentiment towards meaningful consumption. Platinum — with its rarity, preciousness, and enduring value — is perfectly poised to accompany this moment. I look forward to further strengthening our presence in India and the UAE while building momentum across key and emerging global markets.”

Further reinforcing its leadership bench, PGI has elevated Pallavi Sharma to Deputy Country Manager – India & Middle East. With these regions remaining strategic priorities, the move highlights PGI’s continued focus on driving platinum’s growth through direct market engagement, strategic partnerships, and targeted development initiatives.

“I’m excited to take on this new role at such a dynamic juncture,” said Pallavi Sharma. “Platinum’s narrative is evolving rapidly, and our focus will be on deepening consumer connections and expanding retail partnerships to ensure sustainable category growth across India and the UAE.”

These leadership changes come as platinum gains renewed attention for its price advantage and intrinsic value, positioning it for a promising new growth phase globally.

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JB Insights

  This Father’s Day, Gift More Than a Memory – Gift a Legacy

By Pradeep Maurya Head of Product Development -KISNA Diamond and Gold Jewellery

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This Father’s Day, honour him with a gift that reflects everything he embodies: love, resilience, and quiet strength. Some bonds are felt more deeply than they are spoken, and a thoughtfully chosen piece of jewellery can express what words often can’t. More than just an accessory, it becomes a keepsake of memory, meaning, and presence.

We  offer a glimpse into what makes a gift truly meaningful, these handpicked pieces echo a dad’s personality , his character, and the timeless connection you share. From bold bracelets to refined rings and elegant chains, discover some of the finest expressions of style and sentiment, perfect for the man who means everything.

Classic Sophistication: Gold & Diamond Ring

Understated yet full of meaning, this gold ring features a delicate diagonal of diamonds, offering just enough sparkle to catch the light without overpowering. Designed for the Dad who values simplicity, grace, and strength in equal measure, it’s a refined addition to his everyday look. Subtle in form and rich in sentiment.

Strength in Style: Two-Tone Curb Chain

Blending warm and cool tones in a structured silhouette, this chain brings together classic roots and modern rhythm. The interlocking design adds depth and movement, echoing a life built on values while embracing the present. Whether paired with casual wear or something sharper, it speaks to a style that is thoughtful and quietly bold.

Bold & Modern: Rose Gold Hex Bracelet

With its honeycomb texture and soft rose-gold tone, this bracelet combines architecture and elegance. Lightweight yet impactful, it feels contemporary while still holding a timeless charm. Perfect for the father who appreciates detail, design, and a quiet sense of individuality.

Timeless Minimalism: Solitaire Gold Ring

Minimal in structure and powerful in meaning, this ring features a single diamond set with care. It allows the stone’s brilliance to shine without distraction, ideal for the dad who leads with calm, chooses with intention, and carries a quiet confidence that never fades.

Effortless Everyday: Two-Tone Link Bracelet

Crafted for comfort and polish, this bracelet pairs soft contrast with a seamless finish. Its fluid design suits daily wear while adding a refined edge, making it a dependable piece for the man who moves with purpose and grace.

Pillar of Strength: Four-Stone Gold Band Ring

Four diamonds rest in quiet balance, each a tribute to strength, loyalty, resilience, and love. Defined by clean lines and soft contrast, this ring reflects a quiet presence that feels both grounded and graceful. For the father who leads with calm confidence, it’s a piece to wear with pride and pass down with meaning.
This Father’s Day, honour his presence with a gift that reflects the strength, love, and guidance he’s offered through the years. When chosen with care, a piece of jewellery becomes more than an accessory, it becomes a lasting symbol of everything he means to you

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Feature

Men’s jewellery is no longer just an accessory—it’s a statement

Best of Men’s Jewellery

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As men’s fashion continues to evolve, jewelry has become an increasingly expressive and essential accessory for the modern man. Here are  best men’s jewelry brands that reflect the shift from simple, utilitarian pieces to bold, trend-forward designs.

From timeless chains and signet rings to unique, sculptural, and even nature-inspired creations, this guide caters to all styles—whether minimalist, avant-garde, or vintage-inspired. Brands like Mejuri, Tom Wood, and David Yurman, offer elevated everyday essentials, while Bleue Burnham, Shaun Leane, Tabayer and Emanuele Bicocchi bring a more artistic and edgy flair. Meanwhile, designers such as Luis Morais, Healers, and Bond Hardware infuse their creations with fun, spirituality, and industrial innovation.

Key Highlights:

  • Affordable Classics: Brands like Mejuri, Quince, and Jaxxon offer accessible, stylish pieces—perfect for building a foundational collection.
  • Luxury & Designer Picks: David Yurman, Gucci, John Hardy, and Hermès bring high-end craftsmanship and iconic design to standout accessories.
  • Unique & Artistic: Alighieri, UNOde50, and Konstantino provide expressive, handcrafted pieces with distinctive, often organic designs.
  • Streetwear & Edge: Hatton Labs and Tom Wood blend contemporary aesthetics with street-inspired flair, offering bold rings and earrings.
  • Functional & Masculine: Fossil, Caputo & Co., and Miansai are praised for their rugged yet stylish bracelets and leather accents.
  • Sustainable & Ethical: John Hardy and Quince emphasize reclaimed materials and fair pricing, appealing to conscious consumers.

This  guide serves both as a style resource and a gift guide, suggesting pieces for every kind of man—from trend-forward dressers to those looking for timeless investment pieces.

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