JB Insights
Plumb Club Jewellery Survey: Birthstones are popular, personalization matters
Just in time for buying season, The Plumb Club is sharing consumer research findings from its Industry and Market Insights 2025, that give retailers the inside scoop on the products, categories and services customers are looking for when they purchase jewelry.
US consumers are buying gemstone jewelry, with 65% seeking out designs containing birthstones, a Plumb Club survey showed. Some 39%, a 7% increase from the previous survey in 2023, were interested in bright-colored gemstones. Meanwhile the interest in neutral tones dropped 12% compared to the prior study to 34%, The Plumb Club said last week, releasing further results from its 2025 Industry and Market Insights report. The company conducted the survey, which analyzes consumer preferences, in collaboration with Paola De Luca and research firm Qualtrics.
- Birthstones Are Popular:
65% of US consumers look for jewelry featuring birthstones when shopping for gemstone pieces. - Rising Interest in Color:
39% of consumers prefer bright-colored gemstones, up 7% from 2023.
Interest in neutral-tone gemstones fell to 34%, a 12% drop from last year. - Pearls Remain a Favorite:
81% of consumers like pearls, especially as gifts.
For personal use, 52% choose white pearls, and 25% prefer colored pearls.
50% favor classic pearl strands, while 32% like modern pearl styles. - Metal Preferences:
26% prefer yellow gold, 24% white gold, and 23% platinum.
Despite higher gold prices, half of consumers still choose gold (any color) as their favorite. - Top Jewelry Categories:
28% prefer rings, 24% earrings (down 9% from last year), and 23% necklaces (up 3%).
- Style Choices:
For rings:
- 46% want diamond/gemstone accents
- 30% want diamond/gemstone-heavy styles
- 24% choose plain bands
For earrings: - 51% prefer studs
- 37% like drops
- 32% choose chandelier styles
- Personalization Matters:
- 69% say personalized jewelry is important or extremely important.
64% want jewelry personalized with messages, initials, names, or special dates. - Survey Details:
Surveyed 2,000 US consumers, ages 25–60, with household incomes over $75,000.
Education
The Science Behind Sparkle: How Lab-Grown Diamonds Are Created
A New Era of Diamond Creation
In recent years, lab-grown diamonds have captured the attention of jewellers, consumers, and investors alike. Beyond their beauty, what makes these gems truly fascinating is the science behind their creation. Unlike imitation stones, lab-grown diamonds share the same physical, chemical, and optical properties as natural diamonds — the only difference lies in their origin.
At the heart of this innovation are two cutting-edge processes: High Pressure High Temperature (HPHT) and Chemical Vapor Deposition (CVD). These methods recreate the intense conditions under which natural diamonds form deep within the Earth, allowing scientists to produce genuine diamonds in a controlled laboratory environment.
HPHT: Diamonds Born Under Extreme Conditions

The High Pressure High Temperature (HPHT) method mimics the natural diamond-forming process that occurs about 150 kilometers below the Earth’s surface.
- Starting Point – The Seed:
A small diamond seed, usually a thin slice of an existing diamond, is placed inside a carbon-rich chamber. - Simulating Nature – Pressure and Heat:
The seed is exposed to extreme conditions — pressures of about 5–6 GPa (equivalent to the pressure at the Earth’s mantle) and temperatures of 1,400–1,600°C. - Crystal Growth:
Under these conditions, the carbon source melts and crystallizes around the diamond seed, forming a larger crystal over several weeks.
The result is a high-quality diamond crystal that is virtually indistinguishable from its natural counterpart. HPHT diamonds often exhibit exceptional clarity and can be produced in a range of sizes and colors, including colorless, yellow, and blue varieties.
CVD: Diamonds Grown in a Plasma Cloud

The Chemical Vapor Deposition (CVD) process is a more recent innovation that uses advanced plasma technology to grow diamonds atom by atom.
- Preparing the Chamber:
A thin diamond seed is placed inside a vacuum chamber filled with carbon-rich gases, typically methane and hydrogen. - Creating Plasma:
The gases are energized using microwaves or lasers, forming a plasma cloud that breaks down the molecular bonds of the gases. - Diamond Formation:
Carbon atoms released from the plasma settle onto the seed layer, crystallizing into pure diamond over the course of several weeks.
The CVD method allows for greater control over purity, color, and size, making it ideal for high-end jewellery applications. It also produces diamonds that are free from many of the inclusions typically found in natural stones.
Technology Meets Sustainability

Both HPHT and CVD processes are transforming the jewellery industry not only through technology but also through sustainability. Lab-grown diamonds require no mining, dramatically reducing environmental impact. Many manufacturers are also transitioning to renewable energy sources to power their production facilities, making these diamonds even more eco-conscious.
Furthermore, traceability is a defining advantage. Every lab-grown diamond can be tracked from its creation, offering complete transparency — a growing priority among modern consumers seeking ethical luxury.
Crafting the Future of Jewellery

As consumer awareness grows, lab-grown diamonds are redefining what it means to own something precious. With their scientific precision, sustainable creation, and stunning beauty, they represent the perfect harmony between innovation and artistry.
-
BrandBuzz2 days agoVBJ SINCE 1900 Fiesting Over 2000 Unique Jhumka Designs
-
National News2 hours agoIndriya unveils Rajashree, the Bridal Collection of Maharashtra
-
BrandBuzz3 hours agoIndriya unveils Raasvi, the Bridal Collection of Gujarat
-
National News1 day agoMinimal. Modern. Masculine. | DiAi Men’s Collection


