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Prit Kamani Unveils Three New Jriti Riwaaz Collections At SSI 2026 Mumbai

Actor Launches Silver-Rimmed Eyewear, Premium Mobile Covers, and Veer Raakhi Collection At The 4th Edition Of The Silver Show Of India

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Adding glamour and innovation to the 4th Edition, of the Silver Show of India (SSI) 2026 Mumbai, actor Prit Kamani unveiled three distinctive collections from Jriti Riwaaz, a brand known for its premium silver gifts, idols, and festive essentials.

The newly launched collections included premium mobile covers adorned with intricate 925 silver motifs, stylish silver-rimmed goggles that blend luxury with individuality, and the Veer Raakhi Collection, a thoughtfully crafted range of silver rakhis celebrating the cherished bond between siblings.

Jriti Riwaaz showcased its creative approach to silver craftsmanship through products that combine tradition with contemporary design. The silver-rimmed eyewear accessories emerged as a key attraction, reflecting the brand’s vision of transforming silver into a modern style statement.

The unveiling added to the excitement at SSI 2026 Mumbai, where leading manufacturers and brands from across the country are presenting innovative silver creations and new-age product concepts to the trade. The event continues to serve as a prominent platform for showcasing the evolving possibilities of the silver industry.

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GlamBuzz

Shraddha Kapoor & Amrita Rao Spotlight Palmonas’ 9KT Gold Mangalsutras For Karwa Chauth

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Palmonas brings together co-founder Shraddha Kapoor and Amrita Rao for a fun, festive ad promoting its 9KT Gold Mangalsutra collection ahead of Karwa Chauth. With their playful chemistry and engaging on-screen presence, the duo puts the spotlight on a contemporary take on a jewellery piece deeply rooted in tradition.

The campaign celebrates the evolving appeal of mangalsutras, showcasing how traditional symbols of love and commitment can find a place in modern wardrobes. Through its 9KT Gold Mangalsutra collection, Palmonas offers designs that blend the sentiment of the occasion with contemporary styling, making them a meaningful choice for Karwa Chauth.

With Shraddha and Amrita coming together for this festive campaign, Palmonas adds a fun, relatable touch to the Karwa Chauth celebrations while highlighting its 9KT Gold Mangalsutra collection.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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